Hovis embarks on first ‘buzz marketing’ drive

Hovis is launching its first marketing advocacy programme, to promote its recently launched Hearty Oats product.

Diageo streamlines ad strategy

Diageo GB is consolidating its marketing strategy across its portfolio of brands and has called a review of its below-the-line agency arrangements.

Mars and FA in World Cup clash with Nestlé

Mars and The Football Association (FA) are considering legal action against Nestlé, which they believe has breached sponsorship rules in its latest ad for its Kit Kat brand.

David Kenny quits Publicis Groupe

David Kenny, the Vivaki managing partner and one of the candidates to succeed Maurice Lévy at the head of Publicis Groupe, has resigned.

Coca Cola the secret formula viral video

New Coca Cola viral video campaign around their secret formula…

The secret is out there

Advertiser: Coca Cola

Agency: Wieden+Kennedy Portland

C215

Coup de projecteur sur les travaux de Christian Guémy / C215 à Sao Paulo, New Dehli ou encore Vitry. Cet artiste français de 37 ans manie l’art du pochoir et embellit les murs des villes du monde qu’il traverse. Plus d’images de son travail dans la suite de l’article.



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Previously on Fubiz

update_3 | body sound

48k

The sound exhibition ambitions to go beyond the auditory system and uses echoes, vibrations, timbres, resonances, waves to put the body of the visitor to the test continue

No one needs to know – Jockey No Pantyline

Advertising Agency: Mudra Bangalore, India
Executive Creative Director: Joono Simon
Illustrator: Adria Fruitos
Art Director: Nikhil Narayanan
Copy Writer: Akhilesh Bagri


Crown Matches

Advertising Agency: Rediffusion-Y&R, Kolkata, India Agency
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Illustrator: Tiyasa Das

Metallic Monokinis – ‘Miami Biche’ in Elle France May 2010 is Red Hot for Summer (GALLERY)

(TrendHunter.com) Model Anne Vyalitsyna turns up the heat in her latest spread inside Elle France May 2010. The shoot entitled ‘Miami Biche’ shot by photographer Alex Cayley features the laid-back beach bum in a metallic…

Double Trouble Beachtography – ‘Exotic Summer’ in Vogue Korea is Hot, Hot, Hot (GALLERY)

(TrendHunter.com) Two hot models are always better than one when it comes to a sexy beach shoot, so it’s no wonder Vogue Korea June 2010 jumped on the wagon. Shot by photographer Tae Woo, models Kim Kyeong and Lee Hye Jeong…

Amazonian Fashion – The L’Officiel Ukraine May 2010 Issue Has Jungle Fever (GALLERY)

(TrendHunter.com) Striking models Nadine Wolfbeisser and Tania Onishchenko get down and dirty in their latest spread inside L’Officiel Ukraine May 2010. Shot by photographer Gaetan Caputo, this earthy spread features the…

Clever World Cup Posters – The ESPN Wieden + Kennedy World Cup Posters are Hilariously Creative (GALLERY)

(TrendHunter.com) ESPN and New York City ad agency Wieden + Kennedy have teamed up to create some hilarious and clever World Cup posters. Each of the 32 teams were represented in a poster, and some probably got more than…

It’s anything but cute

Click Images To Enlarge
Advertising Agency: Liquid Campaign, Dubai
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator/Retoucher: Christo Penev, Rotfilter
Account Management: Kerstin Hagg, Michael Keller
Via [AdsOfTheWorld]

Disney/Pixar vende ingressos para “Toy Story 3? direto do Facebook

Toy Story 3 App Disney Faceook Tickets

Antes mesmo que qualquer cinema tenha começado a vender ingressos para “Toy Story 3″, a Disney/Pixar já permite que você garanta o seu lugar e convide os amigos através de um aplicativo de Facebook.

É o Disney Tickets Together, que além de ser a primeira aplicação a vender ingressos sem sair da rede social, tem como mote a pergunta: Com quem você vai ao cinema?

A ferramenta foi desenvolvida em parceria com o site de venda de ingressos Fandango, que cobre a maior parte dos cinemas nos EUA, e outros filmes além de “Toy Story” deverão fazer uso do sistema.

Segundo a Disney, os resultados iniciais do aplicativo indicam que ingressos estão sendo comprados em grupos de até 80 pessoas. Não funciona para o Brasil (ainda), mas é um bom exemplo do potencial de mobilização para venda direta.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Five Trends That Marked TechCrunch Disrupt Conference 2010


A história do Rickrolling

Rickrolling History

Mais um incrível e útil infográfico da Online Schools. Útil sim, não questione isso, afinal, é a história de um dos memes mais marcantes da curta vida da internet.

Veja depois do jump.

The History of RickRolling


Junkyard Fashiontography – Edita Vilkeviciute Spices it up for the Numero Tokyo July 2010 Spread (GALLERY)

(TrendHunter.com) The Numero Tokyo July 2010 spread is designer grunge at its finest with femme fatale Edita Vikeviciute spicing up every page. Coming across this editorial felt like hitting a gold mine — it’s too stupendous…

Publicis Groupe Board Asks Maurice Levy to Delay Retirement


NEW YORK (AdAge.com) — After recently emphasizing his Dec. 31, 2011, retirement date, Publicis Groupe Chairman-CEO Maurice Levy has been asked to stay. Aided by a flood of "Don't leave, Maurice" messages from high-ranking French officials, the holding company's supervisory board met today and unanimously agreed with the sentiment.

Pernod Ricard Shifts Global Kahlua Account to TBWA

CHICAGO (AdAge.com) — Pernod Ricard has shifted global creative duties on its Kahlua brand to Omnicom's TBWA/Chiat/Day, New York, from Publicis Groupe's Publicis.