LG replaced by FxPro as main sponsor of Fulham FC
Posted in: UncategorizedFulham Football Club has announced a new main sponsorship deal with financial trading services company FxPro, replacing consumer electronics company LG.
Fulham Football Club has announced a new main sponsorship deal with financial trading services company FxPro, replacing consumer electronics company LG.
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Christian Reuilly
Copywriter: Christian Foulon/Andrew Joliffe
Advertiser’s Supervisor: Zineb Zehar
Account Supervisor: Benoît De Fleurian/Laurent Janneau
Art Buyer: Laurence Nahmias
Art Director: Stéphanie Surer
Photographer: James Day
Typographer: Stéphanie Surer/Sid Tomkins
Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Chief Creative Officer: Paul Brazier
Executive Creative Director: Paul Brazier
Creative Director: Paul Brazier
Copywriter: Paul Knott
Art Director: Tim Vance
Photographer: Dave Stewart
Une idée de Rintala Eggertsson avec cette installation, au musée Victoria & Albert à Londres, d’une tour en bois nommée “Ark Tower”. Dans un désir de rappeler les enjeux écologiques et de la biodiversité, elle invite à choisir une alternative avec cet univers invitant à la lecture.
É curioso observar os hábitos das pessoas no mundo das mídias sociais.
Por audiência, qualquer um faz qualquer coisa. Achamos que são só os Datenas ou o Ratinhos da vida? Não são, somos todos nós! Alguns, claro, também se transformam em Bonos, Beethovens, Shakespeares…
O Twitter, ao nos expor em praça pública declarando para todo mundo qual a nossa audiência (ou qu?o queridos, ou importantes, ou relevantes, ou poderosos nós somos… ou não somos!) nos faz realçar nossas maiores qualidades e, claro, nossos maiores defeitos. É linchamento ou show todo dia, todo instante. Tudo por IBOPE.
Infográfico: Visual Economics
140 carateres, no Twitter, no Facebook, no Foursquare ou no que aparecer por aí, ao contrário do que parece, por ser pouco espaço, é absolutamente revelador de quem somos. Em 140 caracteres ofendemos melhor e elogiamos melhor. O livro aberto de nossas vidas é
nossa timeline.
Nos tornamos seres hiper-opinitivos. Temos uma opinião sobre tudo e sobre todos e, com canais para nos expressar, fazemos questão de registrar nossas opiniões.
E nossas opiniões agora têm broadcast, ou seja, temos 50 milhões de Robertos Marinhos na web brasileira, cada um com seus canais, falando bem dos amigos e detonando os inimigos e com poder de alcance de bilhões de e-persons, mundo afora.
Continuamos no mundo digital sonhadores, idealistas e mantemos muitos de nós a esperança na raça humana.
Os descrentes de tudo isso, por outro lado, encontram um velho oeste para se estabelecerem.
E, penso eu, somos mais nós mesmos na vida digital do que na dita “real” pois nesta temos mais filtros, controles e regras.
Nosso verdadeiro eu é nosso e-eu!
Post originalmente publicado no Brainstorm #9
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Rupert Murdoch’s News International is set to put the squeeze on advertisers with a major new commercial initiative across its tabloid brands, The Sun, the News of The World, and its quality titles, The Times and The Sunday Times.
Advertising Agency: Leo Burnett, Iberia, Portugal
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Renato Lopes/Erick Rosa
Copywriter: “Steve” Colmar
Art Director: Pedro Hefs
Illustrator: Daniel Rosini/Pedro Hefs/Caio Lekecinskas/Renato Lopes/Noper
Typographer: Pedro Hefs
Other Credits: Tura – Creative Advisor
Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Director: Manir Fadel/Luciano Lincoln
Copywriter: Manir Fadel
Account Manager: Fernanda Tedde
Account Supervisor: Francisco Coutinho
Art Buyer: Giuliano Springhetti
Art Director: Luciano Lincoln
Photographer: Image Bank
Customers accessing an online store via a social media site are 10 times more likely to buy something than other users, claims new research.
Nokia UK and Ireland has poached Fiat marketer Ash Choudhury as its head of digital marketing.
2 new viral videos with a crazy hot babe and her boyfriend. Wake up!
Advertiser: Lynx
Cannes 2010 – Abbott Mead Vickers BBDO completed a strong year of recognition at Cannes by snatching the industry’s first Lions Grand Prix for Good for its ‘Choose a Different Ending’ anti-knife campaign for the Metropolitan Police.
Digital agency Reading Room has created a social media campaign on behalf of the RAF Benevolent Fund (RAFBF) aiming to target a new generation of supporters and increase fundraising.
England’s World Cup defeat, Glastonbury favourites, and coalition policy are the big stories of the day.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Sophie Schoenburg
Advertiser’s Supervisor: Carla Schmitzberger
Planner: Cintia Gonçalves/Sabrina Guzzon/Amanda Thomaz
Art Director: Marcello Serpa/Luiz Sanches/Julio Andery
Typographer: Jose Roberto Bezerra
Voici l’opening-titles présenté ce week-end à l’occasion du festival OFFF Paris 2010, conçu par le très réputé studio The Mill. Un travail sous une direction de Jeff Stevens et d’une bonne partie de l’équipe The Mill NY. A découvrir en vidéo HD dans la suite.
Pour aller plus loin : Offf 2009 Opening Titles
Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year.