Amnesty International – Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most.

By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public.

Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights.

Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It’s up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues.

This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes.

In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya.

Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty
International – Portugal’s official website. There the users can get more information on how they can help promote Human Rights.

This project was developed by Leo Burnett Iberia.

Website: www.tyrannybook.com

Video

Credits:
Client: Amnistia Internacional Portugal
AGENCY: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona e Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento

Clients:
Pedro Krupenski–Executive Director
Irene Rodrigues–Marketing Director

(TrendHunter.com) The English signs in the metropolis of Shanghai often display a muddled fuse of English and Chinese, also known as Chinglish. The New York Times Chinglish slideshow collects some of the best, or, rather,…

Une série de visuels présentant un packaging très intéressant pour un jus de fruit, édité en 3 saveurs. Ce design judicieux sous forme de fruit découpé est l’oeuvre du designer Sud-africain Marcel Buerkle, apportant une vraie identité au produit. Plus d’images dans la suite de l’article.

Previously on Fubiz

• Universal Packaging System
• Puma Shoebox
• Tea-Shirts Packaging

[See post to watch Flash video]

Tyrannybook video

Participate in: www.tyrannybook.com
For further information contact: info@tyrannybook.com

Amnesty International Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most. By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public. Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights. Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It’s up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues. This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya. Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International – Portugal’s official website. There the users can get more information on how they can help promote Human Rights. This project was developed by Leo Burnett Iberia.

Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona e Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento
Clients: Pedro Krupenski–Executive Director

div class=”imageleft”img alt=”eastpak_little_people.jpg” src=”http://www.adrants.com/images/eastpak_little_people.jpg” width=”150″ height=”84″ //div

Hmm. After viewing this new Eastpak campaign from Satisfaction in Brussels, one might think it’s an early tie in with the next Transformers movie.
pa href=”http://feedads.g.doubleclick.net/~a/5C65-BYJ7gevy8q88aeCRz99Yvs/0/da”img src=”http://feedads.g.doubleclick.net/~a/5C65-BYJ7gevy8q88aeCRz99Yvs/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/5C65-BYJ7gevy8q88aeCRz99Yvs/1/da”img src=”http://feedads.g.doubleclick.net/~a/5C65-BYJ7gevy8q88aeCRz99Yvs/1/di” border=”0″ ismap=”true”/img/a/p

Now that Broken Social Scene's "Forgiveness" is finally out (I'm giving away two copies in a random drawing; see below), well, so far surprisingly there's scant backlash to the hype.

LONDON – Newsweek, the embattled news magazine, has been officially put up for sale by owner Washington Post Company, following sustained advertising and circulation losses.

“Fruit A-Porter. The good of fruit always with you. ”

Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia
Published: March, 2010

LONDON – The Nielsen Company has appointed former AOL Europe director of insights and sales strategy, Andrew Bradford, to the role of vice-president of client consulting, media, for its European online division.

LONDON – The Labour Party has received a last-minute online boost as a “barnstorming” speech by Gordon Brown on Monday became the most-watched video on YouTube in the UK.