Havas and Euro RSCG pick up Yahoo! project

LONDON – Havas Sports & Entertainment and Euro RSCG 4D have been appointed by Yahoo! to handle a global football campaign in the run-up to the World Cup.

Modern Fortresses – This Transforming Castle Protects Itself in the Absence of Owners (GALLERY)

(TrendHunter.com) This amazing transforming castle is a sight to be seen. Not only does it boast an incredibly designed modern exterior but it is also accompanied by an indoor pool, completely encased in glass.

But remember,…

Hipster Portraits – Photographer Sven Ketz Captures a Popular Culture (GALLERY)

(TrendHunter.com) There is mass appeal behind the hipster phenomenon, and Sven Ketz has portrayed the culture in a simple way–through somewhat candid portraits. Ketz has managed to capture the youth, fashion and overall…

Advertising is calling

Advertising Agency: Memac Ogilvy, Dubai
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze

Yahoo Buys Associated Content for $100 Million

NEW YORK (AdAge.com) — Yahoo has acquired startup Associated Content for an estimated $100 million in a deal that gives the portal new technology and a new strategy for producing low-cost media.

Canadians Paint Country Pink While Waiting For Doctors

div class=”imageleft”a href=”http://www.adrants.com/images/Health_Sciences_Association_of_British_Columbia.jpg”img alt=”Health_Sciences_Association_of_British_Columbia.jpg” src=”http://www.adrants.com/images/Health_Sciences_Association_of_British_Columbia-thumb.jpg” width=”150″ height=”79″ //a/div

Hmm. If this is what universal health care is going to bring us, we’re not sure it’s as good as proponents claim.
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Ten Tips For Targeting Moms Online

div class=”imageleft”a href=”http://www.adrants.com/images/mommy_blogger_parents_cup.jpg”img alt=”mommy_blogger_parents_cup.jpg” src=”http://www.adrants.com/images/mommy_blogger_parents_cup-thumb.jpg” width=”150″ height=”113″ //a/div

Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve.
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Revo Energy Drink Will Hit You With One Shot

div class=”imageleft”a href=”http://www.adrants.com/images/revo_energy_drink.jpg”img alt=”revo_energy_drink.jpg” src=”http://www.adrants.com/images/revo_energy_drink-thumb.jpg” width=”150″ height=”97″ //a/div

Here’s some work out of the Ukraine for Revo Energy Drink. It’s semi-NSFW (brief cartoon boobs) but other than that it’s some nice CGI-less stop motion work
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Perlorian Brothers Bring Trademark WTF-ness to 1-800-Contacts

div class=”imageleft”img alt=”800_contacts_perlorian.jpg” src=”http://www.adrants.com/images/800_contacts_perlorian.jpg” width=”150″ height=”85″ //div

OK this has Perlorian Brothers written all over it but WTF?
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Merri Lee Kingsly to Head New Bonnier Publishing Unit


Cannes, Lions, Water and Death. Make it Stop

div class=”imageleft”img alt=”cannes_young_lions_water.jpg” src=”http://www.adrants.com/images/cannes_young_lions_water.jpg” width=”150″ height=”76″ //div

So here’s (gross, too long, lame) another Cannes Young Lions Film Festival Water Aid entry.
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Thailand’s ‘Land of Smiles’ Turns to Terror


Suthisak Sucharittanonta, chairman and chief creative officer of BBDO Worldwide, Bangkok, describes a city under siege.

LOL Project to Bring Smiles to Paris, New York, the World

div class=”imageleft”a href=”http://www.adrants.com/images/angela_natividad_lol_project.jpg”img alt=”angela_natividad_lol_project.jpg” src=”http://www.adrants.com/images/angela_natividad_lol_project-thumb.jpg” width=”150″ height=”133″ //a/div

People are gloomy and they need to smile.
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Walt Disney utiliza realidade aumentada mobile para promover ‘Prince of Persia’

Para anunciar a estréia do seu novo sucesso de bilheteria, ‘Prince of Persia – The Sands of Time “, a Walt Disney inaugurou um novo sistema de integração de realidade aumentada com mobiliários urbanos, onde qualquer pessoa que estiver por perto de pôsteres do filme em Amsterdã, na Holanda, pode assistir ao trailer e jogar um game baseado na épica produção da Disney, pelo celular.

Mas, para isso, o usuário de iPhone ou Android precisa baixar o aplicativo Layar, de realidade aumentada mobile, para garantir a interação com as peças e receber recompensas.

Confira a seguir o trailer legendado de ‘Prince of Persia – The Sands of Time’, que deve estrear no Brasil apenas no próximo mês.

Via AOTW

CBS Expected to Launch New ‘Hawaii Five-O’


NEW YORK (AdAge.com) — CBS, the TV network that has little room for error in picking new programs, is expected to launch a new version of the popular police classic "Hawaii Five-O" and a spinoff of its series "Criminal Minds," according to people familiar with the network's decision-making process.

Maestro playing with a billboard orchestra viral video

Excellent ambient media campaign with a Maestro animating an orchestra in a train station in Paris.

Advertiser: Vienne

Ford Fiesta Kicks Lamborghini’s Ass, Aids Escape From Zombies

div class=”imageleft”img alt=”ford_fiesta_lamborghini.jpg” src=”http://www.adrants.com/images/ford_fiesta_lamborghini.jpg” width=”150″ height=”84″ //div

So the 2011Ford Fiesta is almost here. How is Ford touting the vehicle? A couple of different ways
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a href=”http://feedads.g.doubleclick.net/~a/rtTV2HraW1TwTInXKF-ysoSBMjw/1/da”img src=”http://feedads.g.doubleclick.net/~a/rtTV2HraW1TwTInXKF-ysoSBMjw/1/di” border=”0″ ismap=”true”/img/a/p

Aegis Posts 1% Revenue Gain for First Quarter

LONDON (AdAge.com) — Aegis Group returned to growth in the first quarter of 2010 and is forecasting that the growth will continue throughout the rest of the year, according to an interim management statement released today.

Conservation International: Coral

“When coral reefs disappear, mankind will follow. Visiti www.conservation.org to see how you can help.”

Advertising Agency: Grey, Jakarta, Indonesia
Executive Creative Director: Ali Shabaz
Creative Director: Agus Arbana
Art Director: Johan Wangarrij
Copywriter: Abimanyu Satrio
Account: Saiful Anwar, Poppy, Juria Haruni


Need Talent? Why China Is (Still) Land of Opportunity


There's been heated discussion in recent months regarding how U.S. businesses (namely Google) can, should and actually do operate in China. What's been lost in the rhetoric and debate is China's overall increasing attractiveness to entrepreneurs, as it has become a marketplace for driving innovation. There are companies that are successfully navigating the country's political and cultural intricacies, and that's the untold story worth sharing.