Hasta La Creative!

For the 10th anniversary of Ché, a monthly Belgian magazine for men, Duval Guillaume created a mini-site and a new tv-ad. Usually we blow out candles to celebrate but here they offered their readers a birthday blowjob.

Client: Ché
Contact: Kathleen Colpin, Rik Vera, Wouter Delva
Agency: Duval Guillaume Antwerp
Account: Dimitri Mundorff
CD: Geoffrey Hantson
Copy: Dieter De Ridder
AD: Ad Van Ongeval, Jeroen Govaert
Production: Marc van Buggenhout
Graphic Designer: Niki Desiron, Michael De Boevé, Jesse Vanden Broeck
Director: Kurt Stallaert
Photographer: Kurt Stallaert
Website: Lansen Walraet (CD Interactive), Stijn Janssens (programming)
Media: Online

div class=”imageleft”a href=”http://www.adrants.com/images/che_babysitter.jpg”img alt=”che_babysitter.jpg” src=”http://www.adrants.com/images/che_babysitter-thumb.jpg” width=”150″ height=”83″ //a/div

As always, Belgian men’s magazine Che promises men the prefect world, unencumbered by the silliness of rules, obligations and unfulfilled fantasies.
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a href=”http://feedads.g.doubleclick.net/~a/rgEk-sqFevGOc1NF3X5vEpSGt6U/1/da”img src=”http://feedads.g.doubleclick.net/~a/rgEk-sqFevGOc1NF3X5vEpSGt6U/1/di” border=”0″ ismap=”true”/img/a/p

Le site Fubiz est partenaire du prochain film du réalisateur Gaspar Noé : Enter The Void (sélection officielle à Cannes en 2009), en collaboration avec Peopleforcinema et Wildbunch. Près de 8 ans après Irréversible, voici donc dans la suite le trailer, une interview et des places à gagner.

// Trailer Enter The Void

// Synopsis

L’histoire : l’errance de l’esprit d’un jeune homme mourant, dans les méandres cosmopolites de la vie nocturne de Tokyo. Le film est très attendu, par un public curieux de découvrir l’œuvre que Gaspard Noé prépare depuis presque 15 ans. Il sera dans les salles à partir du 5 mai.

// People for Cinema

Le site Peopleforcinema est une plateforme qui permet aux internautes de découvrir le monde du cinéma en investissant sur les films à l’affiche dans l’année à venir.

Peopleforcinema s’est associé à Wild Bunch sur la sortie du prochain film de Gaspar Noé, Enter The Void, enfin arrivé après 8 longues années de travail. Avec 210 internautes ayant misé 20 000 euros en moins de 20 jours, le site soutient la sortie d’Enter The Void activement.

// 10 places pour l’avant-première

A l’occasion de cette opération spéciale “Enter The Void”, voici pour les membres Fubiz une dotation de 10 places pour l’avant-première du film le lundi 3 mai à Paris. Le tirage s’effectuera dans les commentaires, jusqu’au 30 avril.

// Interview de Gaspar Noé

// Affiche du film

Previously on Fubiz

• Speed of Light Installation
• Faithless – Not Going Home
• Vicente Garcia Morillo

Por que não? Ou melhor: Por que não pensaram nisso antes, hein?!

Se as mídias sociais agregam valor por aproximar a marca de pessoas ávidas em consumir e se relacionar com o que lhes interessa, fica claro que estes meios podem beneficiar ainda mais quando começam a oferecer novos tipos de serviços, como é o caso do e-commerce.

Não me lembro de ver alguém se aproveitar de uma estratégia de e-commerce dentro do Facebook, antes de ler sobre este novo projeto online da EasyJet.

A companhia aérea low cost lançou o Holiday Planner, um aplicativo que permite aos fãs planejar as férias com seus amigos, definindo nome, destino, duração e muitas outras opções para organizar e “personalizar” a viagem.

Mas o mais interessante mesmo fica por conta da inclusão de uma ferramenta de e-commerce. Ou seja, o usuário será capaz de reservar vôos diretamente do aplicativo, sem precisar entrar no site da EasyJet.

Se podemos incluir qualquer tipo de informação e conteúdo em uma rede social, pra que vão servir os tradicionais sites corporativos?

Via Adverblog e The Next Web

NEW YORK (AdAge.com) — Universal veteran Michael Moses has been named co-president of marketing. Mr. Moses came to Universal in 2000 as VP-national publicity and is currently exec VP-publicity and marketing, a position he has held since 2002.

NEW YORK (AdAge.com) — Omnicom Group, the world's No. 2 advertising holding company, posted nearly flat profit for the first quarter of 2010, as Omnicom CEO John Wren said the business environment continues to "stabilize and improve."

LONDON – MTV Networks has launched the first in a series of two-minute daily bulletins today (20 April), aimed at raising social and political awareness among its 18 to 35-year-old demographic.

Rock Star, directed by Pep Bosch for the SCPF agency, tells the story of a singer that suddenly decides to make a radical change in his life.

The spot starts with a documentary approach that serves the director to narrate the former life of a fictional character called “Eddy Jota”, the lead singer of the band Hammer Sound. After that introduction, the plot makes a twist to comedy to show how he has traded his former crazy life of a rock star for the newly discovered calm and tranquillity of his home.

Title: Rock Star
Client: Vodafone
Director: Pep Bosch
Agency: S.C.P.F
Creative team: Joel dalmau, Isa Sánchez
Agency producer:Eva Blasco
Production company: agosto
Producer: Anahí Puig
Posproduction supervisor: Daniela Borges
Posproduction: Infinia

LONDON – The second part of ‘Joanna Lumley’s Nile’ on ITV1 beat ‘New Tricks’ on BBC One in the battle for ratings last night, according to unofficial figures.

LONDON – Birmingham-based Universal McCann Central has won the media planning and buying accounts for travel website ice.lolly.com and gambling site Genting Casino.