Film4 HD to launch on Virgin Media

LONDON – Film4, Channel 4’s TV channel, is to launch in high-definition later this year on cable operator Virgin Media’s TV platform.

Amazing blue shipping container camera!

This huge camera has been made out of a shipping container and a wireless link to a nearby screen! Check out http://www.cr8yourworld.com for more ideas and madness!

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Marmite is launching a shower gel

Marmite is a great advertiser very well know for their campaign you either love it or hate it.

This time in their outdoor campaign they are faking to launch an absurd product: the shower gel Marmite to make people accepting the new product that goes less far: the cereal bar!

Really clever[…]

Best of goal celebration dances football world cup

A video medley of the best celebration dance after scoring during all the football world cups.

Advertiser: Coca Cola

Rally star Kris Meeke returns in Peugeot TV campaign

LONDON – Peugeot is rolling out the latest spot in its ‘Meeke Not Mild’ ad campaign, featuring the rally driver Kris Meeke.

Starcom and Leo Burnett make The Sunday Times ‘best to work for’ list

LONDON – Publicis Groupe-owned Leo Burnett and Starcom are the only advertising and media agencies on this year’s Sunday Times Top 100 ‘Best Companies to Work for’ list.

Darth Vader, icone of WWF against global warming viral video

Surprising viral video from WWF to raise concern about the global warming.
They are using Darth Vader from Star Wars as an icone of the dark side to involve people in switching off the light.

Advertiser: WWF

How to track employee time by phone or computer

A new online service available from your computer or your phone will help you to manage properly your business efficiency.

With employee time tracking you can easily track when your employee clock in and clock out anywhere.

This is the main advantage of an online time clock. You can then[…]

Apple estreia comercial do iPad no intervalo do Oscar

Se durante o Grammy Awards o iPad apareceu nas mãos do apresentador Stephen Colbert, apenas alguns dias depois de seu anúncio, o novo gadget da Apple estreou campanha publicitária durante o intervalo do Oscar.

Quem conhece os comerciais do iPhone, está habituado com o formato: foco no produto, conteúdo e modo de usar. Nada de excepcional. Porém, já traz a data de lançamento do produto, confirmada na semana passada: 3 de abril.

Ainda no Oscar, Steve Jobs também foi flagrado no tapete vermelho. Veja se o encontra nessa foto, no melhor estilo “Onde Está Wally?”

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Something Short of Transformational: 4A’s Confab Light on Issues


NEW YORK (AdAge.com) — It often takes a risk to transform something steeped in history and tradition. And it doesn't always work out — at least on the first attempt. Such was the case with last week's 4A's Transformation conference in San Francisco.

Video Chat Is Where It’s at — but How Do Brands Fit in?


YORK, Pa. (AdAge.com) — A growing number of consumers are using video chat in conjunction with social networking to keep in touch with family and friends to hold video conferences. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences.

E-tailers Seek Revenue Boost From Ads That May Even Tout Rivals


NEW YORK (AdAge.com) — Don't be surprised if the next time you're shopping on Target.com, Walmart.com or any other major retailer, you see ads — sometimes for competing stores.

O 1º comercial do iPad foi veiculado durante o Oscar

Acabei de descobrir no Youtube o comercial do iPad, veiculado durante o intervalo do Oscar (evento transmitido nos Estados Unidos pela ABC).

Como em praticamente todos os comerciais da Apple, aqui são outros segundos de foco total no produto e seus features.

Como ele foi gravado por algum telespecador, o vídeo e o áudio não estão em bom estado. 

::
Vídeo HD enviado pelo @tvspot

Top 50 Trends of the Week (Mar 1) – From Optical Illusion Body Painting to Multicolored Makeup Masks (COUNTDOWN)

(TrendHunter.com) For the week of March 1st, these are the Top 50 trends, which include Optical Illusion Body Painting, Digital Hairtography and Jellyfied Office Pranks. The rankings are based on hundreds of thousands of…

KitKat: Chair Street Posters

KitKat Chair Posters placed strategically at the entrance of the parks and squares, the KitKat poster can be assembled into chairs to “Have a Break.”

Advertising Agency: JWT, Auckland, New Zealand
Executive Creative Director: Peter Ogden/Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Account Supervisor: Simon Fitch
Senior Account Manager: Louisa Redshaw
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody at Bootleg
Head of TV & Content: Megan Robertson


Albion wins On the Beach integrated account

LONDON – On the Beach, one of the UK’s fastest-growing online travel companies, has appointed Albion to handle its integrated advertising account.

Albion wins £2m On the Beach integrated account

LONDON – On the Beach, one of the UK’s fastest-growing online travel companies, has appointed Albion to handle its £2m integrated advertising account.

Advertising industry recommends ASA extends its remit online

LONDON – The Advertising Association (AA) has submitted recommendations to the Committee of Advertising Practice (CAP), to extend the remit of the ASA to include communications on websites, and other non-paid for space online, such as social networks.

Surreal Warped Landscapes – Adam Andrearezyk Photography Blends Real Life with Wonderland (GALLERY)

(TrendHunter.com) There is little information on photographer Adam Andrearezyk, except that his work can be found under the pseudonym Alcove on his deviantart profile. I believe he is based out of Poland and he has been…

The power of insight

Advertising Agency: FP7, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat, Fadi Yaish
Copywriter: kongpope siriwattanagarn, Aunido Anoop sen, Steve de Lange, Sameer Gaith
Account Director: Mohamed Sabra
Batelco Executive Marketing Manager: Abdulla Aziz
Batelco Brand Manager: Zainab Mohammed
Production house: The Works
Director: Omar Hilal
Executive Producer: Hiba Mahmoud
Dop: Petar James
Via [mediaME]