Un très beau travail vidéo imaginé par l’étudiant autrichien Clemento, spécialisé en multimédia. Un shooting réalisé avec un Canon 5D Mark II en objectif MP-E 65mm, autour du monde de la macro et des particules. A découvrir en vidéo HD dans la suite.
Música é um ativo super importante para algumas marcas, principalmente para aquelas que carregam um DNA mais jovem.
O brand entertainment contemporâneo, amarrado com música, não é só mais organizar/patrocinar um evento musical, mas criar modernas plataformas de música (colaborativas, interativas e personalizadas). Seguindo o exemplo da Oi (ou não), a Skol resolveu partir para o universo da música lançando a Rádio Skol, um novo aplicativo para internet, iPhone e iPod Touch, que já pode ser acessado em www.skol.com.br/radio ou baixado de forma gratuita na Apple Store.
Desenvolvida em três canais de áudio: Rádio Skol, Rádio Skol Folia e Rádio Skol Beats, a ferramenta permite acompanhar as últimas tendências do cenário pop, conferir agendas de eventos e personalizar playlists.
Meu subconsciente diz que a brincadeira ainda vai parar em uma radio (Dial FM). Dúvida?
A nova aposta é uma criação das agências Aorta Entretenimento e F/Nazca.
LONDON – Alcohol, ‘junk’ food and gambling are among the sectors facing a blanket ban on using product placement under plans being made by culture secretary Ben Bradshaw, it emerged today (4 February).
Suite a mon mécontentement de la barre overblog exprimé dans ce post, voici un code a ajouter dans votre CSS pour supprimer cette barre overblog définitivement !
merci a Christelle pour ce code qui resout le probleme de la suppression de la barre overblog sans avoir a payer les 49.90€ pour[…]
LONDON – Albion has picked up the integrated advertising business for Zoopla.co.uk, the UK’s most comprehensive property website.
LONDON – Touch DDB and Saatchi & Saatchi X have secured the most nominations for this year’s Best Awards held by the Marketing Communication Consultants Association.
O WSJ.com encontrou uma fórmula para abrir seus conteúdos ao público. O veículo, que oferece a maior parte de seus conteúdos por meio de pagamento, rompeu ontem a fórmula graças a um patrocínio do Honda Azira. A estratégia faz parte de uma campanha da montadora para divulgar o novo modelo ZDX do Azira, comercializado nos Estados Unidos. Durante o dia apareceram banners que informavam o leitor sobre o patrocínio. “The Wall Street Journal Online is FREE Today. Brought to you by Acura“.
:: Com fonte do Business Insider
LONDON – Cancer Research UK has appointed Wunderman to handle the advertising for two new initiatives that the charity is launching later this year.
Wrangler has launched a new website for its new collection of clothes named Blue Bell.
This website is promoting men’s clothing to women for valentine’s day.
Women are able to play with the mouse to undress the model.
Nice execution. I should admit I have received this link by 3 women today…[…]
LONDON – The country’s high street retailers suffered their worst start to the New Year in half a decade as the cold weather kept would-be shoppers at home, according to Synovate’s Retail Traffic Index.
LONDON – Ogilvy Advertising is offering its services for free to businesses in Brixton Village by launching its first idea shop.
LONDON – The introduction of a new grocery supply code of conduct, which comes into effect today, has sparked criticism from retailers.
LONDON – PHD has promoted its UK managing partner, Howard Nead, to the new global role of business development director for PHD Worldwide.
LONDON – The second Campaign Photo Awards, which recognise the value of photos in advertising, opens for entries this week.
LONDON – The most effective ad campaign of 2009 was an ad for Dettol’s Surface antibacterial spray, according to TNS Research International figures that measure how “motivating” ads are.
(TrendHunter.com) I like to look at other people’s wedding photos because I think a lot of the time people either try too hard to capture a moment that isn’t there, or they are just pretend to be people they aren’t. This…
MCBD has appointed BBDO New York’s creative directors Dan Gorlov and Rachel Le Feuvre as senior creatives.
LONDON – Linda Smith, the former chief executive of Starcom MediaVest, has joined the Radio Advertising Bureau, the trade marketing body for commercial radio, in the new position of executive chairman.
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