(TrendHunter.com) Brazilian model Caroline Trentini looks fierce in her latest spread for the Numero February 2010 issue. The shoot features sultry one-piece crossover swimsuits with a hint of detail, a simple white belted…
NEW YORK (AdAge.com) — Microsoft has reorganized its central marketing group and among the changes is the naming of a chief creative officer. Gayle Troberman, a 13-year veteran of the Redmond, Wash.-based software company, has been named to the position, which is still a relatively rare one among client-marketers.
Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010.
Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Hal Curtis, Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Production Companies: Gracie Films, Film Roman
Director: David Silverman
Producers: James L. Brooks, Matt Groening, Al Jean, Denise Sirkot, Richard Raynis
Art Director: Dima Malanitchev
Animation Producer: Tom Klein
Production Manager: Jaspreet Dhillon
Music Composers: Hans Zimmer, Michael Levine
MINNEAPOLIS (AdAge.com) — Just six months after appearing on the cover of Time magazine as the "future of television," "The Jay Leno Show" is the past after its series finale Tuesday night. One need look no further than the rest of Tuesday's grid to see why.
É comum hospedar games em redes sociais, na Holanda. Não sendo diferente, a Pringles de lá resolveu chamar a atenção dos mais jovens com um advergame hospedado na Hyves, a rede social mais popular do país.
O “Xtreme Gladiatoral Challenge” serve como suporte para a campanha de uma linha de novos sabores (muito mais “hot”) de seu viciante snack.
Caso o usuário seja membro da rede social, ele é transportado para uma arena ao estilo “Street Fighter“, onde terá que lutar contra 4 diferentes gladiadoras, cada uma representando um dos novos sabores de Pringles.
Eu tive que me tornar membro da Hyves só para testar o game. A experiência foi um pouco desastrosa, principalmente por não entender absolutamente nada de ‘dutch’.
Apesar dele não oferecer uma jogabilidade surpreendente, o “Xtreme Gladiatoral Challenge” dá a chance de compartilhar funções e pontuações com outros membros da rede social. E quem pontuar mais ganha um passeio de skydive, o que é um bom incentivo.
Enfim, o que vale mesmo é a intenção da marca em prover uma plataforma adicional e divertida aos consumidores.
Advertising Agency: Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Guy Sinclair, Ramzi Moutran
Art Director: Leo Rosa Borges
Copywriter: Amina Abdel-Halim
Designer: Lina Al Amoudi
Uma vending machine adaptada, no Metrô de São Paulo, passa a mensagem ao mesmo tempo que arrecada doações para a Fundação Abrinq.
Com a intenção de tirar crianças das ruas, se transforma em uma pertinente adaptação da máquina, já que você ainda “leva” a criança pra casa. A criação é da Giovanni+Draftfcb.
| Dica de @baunilha e @zecabral
Post originalmente publicado no Brainstorm #9
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Belgium's ad agencies started a one-week virtual strike on Wednesday to protest the way clients conduct pitches in their country.
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On Monday, SocialFresh held a conference in Tampa at the Doubltree Hotel. There were about 250 attendees or the day-long event.
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Thousands of programs designed to do well by doing good have been launched by businesses and nonprofits over the last 30 years. Many have been short-term and pedestrian, while others have been inspiring and impactful. Here, Cause Marketing Forum's David Hessekiel offers his pick of the most influential cause marketing campaigns.
NEW YORK (AdAge.com) — With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising?
(TrendHunter.com) This is by far one of the best collections of gothic, steampunk, or cyberpunk eyewear that I’ve ever seen. The gang over at F#@K The Mainstream has a great collection of over-the-top dystopian wear, which…
(TrendHunter.com) These strange and mesmerizing photos of bizarrely dressed children wandering through a foggy woodland are enough to send shivers down my spine. They are the outcome of collaboration between two Swedish…
LOS ANGELES (Adage.com) — In a rare consumer-marketing push, Experian is turning credit scores into a punch line as part of its first-ever sponsored web series.
Great interactive remix of the Spot the difference game with sexy babes from Wonderbra.
You can play the game for free here.
Advertiser: Wonderbra
Agency: Bureau347
Un travail commissionné pour la boutique T-Magi, avec l’image d’une théière qui se construit et constitue la décoration et l’ameublement de la pièce. Un concept d’illusion 3D imaginé par le studio d’architecte danois We Architecture basé à Copenhague depuis 2008.
Dans le même esprit : Absolut Bar
Here in North America, smart corporate marketers are ringing in the Lunar New Year with special holiday ads and promotions to recognize the growing importance of this holiday to their Asian and Asian-American/Canadian customers.
I'm not sure as of this moment whether Google Buzz will soar or stumble. I keep having these "Jekyll and Hyde"-type moments while diving into Google Buzz, alternatively praising and cursing it. Eventually, good Google or bad Google will win me over; until then, some impressions, and a window into my own personal debate over Google Buzz.
Un très bon enchaînement des projets récents sur le nouveau showreel 2010 du motion-designer Markus Lundqvist. Un sound-design réalisé par Hecq (Ben Lukas Boysen) et un montage des séquences par Gregers Dohn. A découvrir en vidéo dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
