LONDON – The government’s Change4Life anti-obesity campaign is to target adults with an ad drive aimed at encouraging them to adopt healthier lifestyles by making a series of swaps.
Depois do NY Times, a revista Wired é a segunda publicação a se adaptar ao iPad da Apple, que ainda nem foi lançado.
É aquela história de, finalmente, aliar conteúdo interativo e digital sem perder o design gráfico do papel. Em se tratando de Wired, isso é fundamental. Não só o conteúdo editorial, mas também a publicidade se beneficiará da digitalização.
Em dezembro passado, a Times Inc. imaginou a revista do futuro, só que não imaginaram que ela chegaria tão cedo, e ainda com uma tecnologia simples: a versão digital da Wired foi feita em Adobe Air.
No vídeo abaixo, Jeremy Clark da Adobe e Scott Dadich, diretor criativo da revista, mostram o aplicativo em funcionamento. Não é um conceito e nem uma mera demonstração, é a ferramenta em sua forma final, e que estará disponível para ao público.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) With tons of cutting edge looks posted on the popular fashion blog Lookbook.nu and her own blog called Russian Doll, Juliet Polilova is one gal that is helping to make scarf headbands have a serious comeback.…
CHICAGO (AdAge.com) — General Mills spelled out its recipe for profitable growth: Hispanics, baby boomers and Millennials. The Minneapolis package-food company on Monday revealed products and marketing plans designed specifically for those segments at the Consumer Analysts Group of New York conference.
(TrendHunter.com) What would anyone think a Japanese Neon Lamp fights consist of? Maybe you would hazard a guess that maybe it’s two competing firms to make the best light bulb? Well, you would be wrong. Japanese Neon Lamp…
MINNEAPOLIS (AdAge.com) — Are the same technological transformations that are atomizing audiences also creating conditions to pull people together? That's one possible conclusion as the Olympics become just the latest big event to have a bigger audience, defying demographic declines in other dayparts.
NEW YORK (AdAge.com) — The Nasdaq OMX Stock Market has appointed McCann Erickson, New York, as its new lead creative agency without a review, according to executives familiar with the matter. McKinney, Durham, N.C., was the incumbent on the estimated $20 million to $25 million account since 2001.
It seems that business communication is moving at 140 characters a minute, until it comes to the conference room, where everything. Must. Take. An. Hour. We're adults now, and we don't all need "a turn" in the meeting.
Advertising Agency: The Name, Rome, Italy
Creative Director: Carlos Anuncibay
Art Director: Carmen Matarrese
Copywriter: Filippo Testa
Published: January 2010
Click Images To Enlarge
Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Art director: Noufal Ali
Copywriter: Arun
Photographer: Stock, Sanoop Ramachandran
Via [AdsOfTheWorld]
Peter Arnell, the design guru who caught plenty of flack for his redesigns of Pepsi products, which included the infamous Tropicana repackaging, has set his sites on Thailand. Mr. Arnell plans to present a promotional campaign to the government this week, according to The Nation.
So apparently there are a number of Swedes in Sweden who aren't coughing up their money for broadcast fees. C'mon guys. How do you expect your Nanny State to function if you aren't paying your share? After all, there's no such thing as a free lunch — or a free TV show (unless you're willing to sit through a raft of ads).
From iconic orange plastic Tide package redesigns to Nissan Cube to Sigg water bottles, we are reminded that consumers want to be continually excited and titillated by what they consume. But great design is neither whim nor folly. The better way to design a mousetrap had better kill the mouse.
(TrendHunter.com) Commercial photography can be so entertaining, just take a look at Ross Brown’s images above to see what I mean. To be able to capture clever, captivating moments that will sell a product or service is…
NEW YORK (AdAge.com) — As the Apple iPad and countless other devices approach, many magazine publishers are furiously working to make sure they can play on the new platforms. Watch video of the edition for tablet computers, including the Apple iPad, being planned by Wired magazine.
BATAVIA, Ohio (AdAge.com) — Procter & Gamble is using the Winter Olympics for its biggest sports-marketing effort to date, as 18 brands are combining with the corporate brand in an effort that also includes P&G's first corporate TV ad in the U.S. In an interview with Advertising Age, Global Brand-Building Officer Marc Pritchard describes how this is the start of a growing wave of multibrand ideas for P&G.
NEW YORK (AdAge.com) — Ads shown during the Olympics have more influence than those that air in more traditional TV programming, NBC Universal suggested after the 2010 Winter Games began in Vancouver.
Como sempre, os suecos, ou melhor, os escandinavos em geral, dão um show em ações de marcas na internet.
Dessa vez, a agência Stockholm With Love colocou no ar um projetinho simpático e interativo especialmente para reforçar o potencial do novo Samsung B2100, o telefone celular mais resistente debaixo d’água, segundo eles.
Vários modelos desse telefone foram colocados sobre uma mesa de vidro levemente inclinada. Quem visitar o site terá um número disponível para ligar e esperar até que um dos telefones vibre e comece a cair lentamente. É só torcer para que ele caia dentro de um aquário com água, e não no chão.
Infelizmente a interação só é possível na Suécia, mas podemos ser “voyeurs” e acompanhar através do site: www.samsungshakedown.com. Achei divertido!
Você sabia que uma linha de bicicletas também faz parte do portfólio da Puma?
Bom, eu não sabia até descobrir esse concurso itinerante realizado pela marca na Austrália, chamado SpinStar.
Os participantes competem para ver quem aguenta mais tempo praticando spinning (sem parar). Aqueles que conseguirem alcançar recordes de tempo, ganham vários prêmios, entre eles uma bicicleta da Puma.
Tendo a Puma como pano de fundo, o concurso foi montado em uma moderna estrutura, que chama a atenção até mesmo de turistas que visitam a região onde é realizado o Spinstar.
A idéia foi encabeçada pela Access, agência da mesma equipe que controla o ótimo The Cool Hunter.
:: Via PostMarketing e The Cool Hunter.
In summer 2006, a group of marketing executives from St. Louis-based Elasticity decided to make the mustache popular again, all in the name of a good cause. Managing Partner Aaron Perlut explains.
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