Hasta La Creative!

No início da chamada ’social media’, as marcas entravam em redes sociais já existentes para publicar suas mensagens e criar suas comunidades. De um tempo pra cá, as marcas começaram a criar suas próprias redes sociais – segmentadas por temas específicos e tudo.
Uma delas é a Durex. A marca de preservativos revelou seus planos de criação de uma comunidade online global para que as pessoas compartilhem suas experiências sexuais.
Com o nome de Ora!, a nova iniciativa ’social midiática’ da Durex foi inicialmente lançada para um público exclusivo de convidados, que serão os beta-testers do serviço. A obrigação de cada um será reportar informações e opiniões sobre o serviço, antes que o Ora! seja aberto para o público geral, no próximo ano.

Ladies, don’t you hate it when your man is obsessed with stupid things like cars and trophies and memorabilia?

NEW YORK (AdAge.com) — After slogging through several quarters with diminished visibility on ad spending, CBS CEO Leslie Moonves said Dec. 8 at the UBS Media conference that his media company was now experiencing outsize demand for advertising.

So you think sex sells and GoDaddy is successful because of it’s sex-laced ad campaign filled with women whose tops can’t contain their bulging, over-sized breasts and hot race car drivers who can’t act?

After a two month submission period, the judges have finally handed down the list of “winners” of the First Annual Tracy Awards, an awards show created to honor the worst of the worst in advertising.

Voici le nouveau clip du groupe Metal on Metal sur le titre Bastard, autour d’une partie de ping-pong sanglante. Dirigé par le collectif d’artistes The Glue Society, il met en scène 2 joueuses et une grenade en pleine action. A découvrir en vidéo dans la suite.

Previously on Fubiz

• Dandy Frog
• Chromeo – Night by Night
• Live Curious by National Geographic

In China drinking unsafe water is common, especially in poorer and remote villages. There are about 300 million people with no access to clean drinking water and hence their lives are severely threatened. City folks could hardly relate to the situation. So Greenpeace urgently needs to raise awareness of this pressing issue among both local Chinese in big cities and foreign visitors. Target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in Beijing’s commercial and tourist districts. When pedestrians passes by and look down, they see the reflection of a poor child scooping from the poodle of dirty water and drinking it. The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period. Many curious passer-bys also took pictures of the “puddles” stickers.

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao, Ke Shen
Copywriter: Albion Li
Retouching: Alva Oh, Bin Bin Zhang
Photographers: Alex Kai Keong, Li Jian Zhang

Às vezes me pergunto até que ponto um flashmob pode mesmo transformar uma causa.
Na verdade, um flashmob nada mais é do que um movimento que prova a existência de pessoas a fim de se mobilizar a favor de uma causa. E ter pessoas empenhadas em dedicar seu tempo em apoio a uma solução rápida e eficaz para o meio ambiente, é muito importante (apesar de não ser tudo).
Há algumas semanas atrás, cerca de 10 mil pessoas se reuniram em uma praia da Bélgica para chamar a atenção de autoridades que participam, desde ontem, do COP 15, o encontro mais importante para definir regras e normas contra o aquecimento global. O resultado foi um show de coreografia ao som de Magnificent, do U2.

O flashmob com esse ‘mar de gente’ foi realizado pelas organizações Friends of the Earth e a Belgian Climate Coalition. Acesse o site e veja a preparação do flashmob.

LONDON – Discovery has named TV industry veteran Peter Liguori as chief operating officer, replacing Mark Hollinger, who last week was named chief executive of Discovery Networks International, its TV arm.

NEW YORK (AdAge.com) — Of the three major ad-spending forecasts issued every year at this time, agency folks will be most inspired by Magna's report, which predicts global ad spending will rise 6% in 2010 and continue on a sustained pace of 5% increases each year through 2015.