Nov
17
Under Armour – ColdGear
Posted in: UncategorizedUn très bon travail de sound-design d’Echolab pour le spot Under Armour, dirigé par le studio Shilo à New York. Voici la version Director’s Cut de 60 secondes à découvrir dans la suite.
Nov
17
Newsweek Seeks Investors for Arthur Frommer’s Budget Travel
Posted in: Uncategorized
NEW YORK (AdAge.com) — Arthur Frommer's Budget Travel magazine is not shutting down, contrary to rumors, but its owner is seeking new equity investors for the title or even an outright sale, according to people familiar with the process.
Nov
17
How to get an evil smoker to quit
Posted in: UncategorizedA new animation from the helpers to help you to quit smoking Advertiser: EU Commission
Nov
17
ZenithOptimedia captures £15 million Molson Coors account
Posted in: UncategorizedLONDON – Molson Coors has appointed ZenithOptimedia to handle its £15 million media planning and buying account.
Nov
17
King of Shaves revamps women’s line
Posted in: UncategorizedLONDON – King of Shaves (KoS) is to relaunch its range of female shaving products in the UK and US to broaden its appeal.
Nov
17
Why Procurement Is Good for Media Agencies, and Why It Isn’t
Posted in: Uncategorized
NEW YORK (AdAge.com) — Tara Comonte is the newly appointed chief operating officer of Interpublic Group of Cos.' Mediabrands and the first CFO to be inducted into the American Advertising Federation's Hall of Achievement Under 40, at a ceremony taking place today. She spoke with Ad Age about the challenges facing the industry, the necessary restructuring media agencies must undertake to compete, outdated compensation models and the dreaded "P" word, procurement.
Nov
17
Warburtons talks to branding agencies ahead of identity overhaul
Posted in: UncategorizedLONDON – Warburtons, the bakery brand, is to refresh its identity and packaging as it looks to consolidate its position as market leader. It will be the first major revamp for the brand in more than a decade.
Nov
17
Um comercial de meia hora para promover “Assassin’s Creed II”
Posted in: Uncategorized
Um dos grandes conceitos da premiada e extensa campanha de lançamento de “Halo 3″, em 2007, era trazer o universo do game para a realidade. É claro que a comunicação deveria atingir os hard-gamers e fãs da série, mas mais do que isso, nasceu com o objetivo de apresentar aos jogadores casuais uma história com emoção, personagens fortes e densidade.
Para o seu “Assassin’s Creed II”, a Ubisoft também quer chamar atenção daqueles que não jogaram o game original, ao mesmo tempo em que oferece uma fantástica prévia para os fãs. Assim é “Assassin’s Creed: Lineage”, um curta-metragem dividido em três partes, que começou a ser publicado no YouTube no final de outubro.
Agora, a Ubisoft liberou a versão na integra, com mais de 35 minutos de duração. A direção é do canadense Yves Simoneau, com produção da Hyrbide Technologies. Pode chamar de trailer, de filme, de entretenimento, de introdução, ou o que preferir, mas a principal função é: ser um comercial gigante para um jogo de videogame.
“Assassin’s Creed II” foi lançado hoje, para Xbox 360 e Playstation 3. Mesmo que você não se interesse, vale o play no vídeo abaixo, pelo menos para sentir o nível da produção.
Nov
17
Take the Stairs — Not the Escalator — to Create the Agency of 2010
Posted in: Uncategorized
In order to get to the top in business (and in life), you have to avoid the escalator, which is the easy way to get to where you want to go.
Nov
17
We Get Email – Redux
Posted in: Uncategorized
Putting the Rants in AdRants for a sec, OH you have no idea what gets sent in. Record labels send the latest CD from D-list talent. Nude iPhone tips. Upcoming interviews on Access Hollywood.
Nov
17
Hallucinatory Composites – Jim Kazanjian’s Black and White Photography is Trippy (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) What do you get when you mix hallucinogens and photography? If you are me, you get a night in jail and a new tattoo of Toucan Sam. But if you are Jim Kazanjian, the result is something that transcends…
Nov
17
Grape Frogg
Posted in: Uncategorized
Nov
17
What Do Murdoch’s Customers Think About His Pay-Wall Plans and Google-bashing?
Posted in: Uncategorized
What do Rupert Murdoch's customers think of his stated intentions to erect pay walls at his newspapers around the world and possibly even block his publications from being indexed by Google?
Nov
17
Because Drunk Chicks Pole Dancing Make Everything Better
Posted in: Uncategorized
Trying hard to work in some party girl material before I leave, Heineken is back with the Know The Signs campaign and a Buzz Toolkit. They have a series of clips out where you can roll over parts of scenes which takes you to… more other scenes.
Nov
17
Feedforward. The Angel of History. Part 1: Wreckage and countermeasures
Posted in: Uncategorized
The exhibition addresses the current moment in history where the wreckage of political conflict and economic inequality is piling up, while globalized forces–largely enabled by the “progress” of digital information technologies–inexorably feed us forward continue
Nov
17
Information Commissioner reveals data theft involving “millions” of mobile phone customers
Posted in: UncategorizedLONDON – The Information Commissioner has revealed the illicit sale of personal details belonging to “millions” of mobile phone customers.
Nov
17
Swindon residents to get free wifi access
Posted in: UncategorizedLONDON – Swindon’s residents are to have access to free internet access after the local borough council did a deal with tech firm Aqovia to provide wifi for the town.
Nov
17
A New Spin on Word of The Day
Posted in: UncategorizedGeorge Parker tested and approved. “Because it’s easier to learn with sex, drugs, and f***ing swearing,” there’s The f***ing word of the day. It’s not your dad’s Word of the Day site:
A Dineroesque little bit, little bit:
SALUBRIOUS [suh-LOO-bree-us] adjective
1. Favorable to health; promoting health; healthful.
Nov
17
Skol apresenta sua nova plataforma digital
Posted in: Uncategorized
O Gerente de Marketing da Plataforma Jovem da Skol, Sergio Eleutério, falou ontem, em um HH exclusivo para alguns blogueiros, sobre a nova plataforma digital da marca.
A grande novidade fica por conta de uma maior interligação com as redes sociais. Mas a grande vedete mesmo é o aplicativo Garota do Tempo. O aplicativo traz a previsão do tempo de uma forma totalmente irreverente.
Criada em parceria com o Climatempo, a Garota do Tempo está disponível no novo site da marca (www.skol.com.br).
Mais do que assistir à previsão, o usuário pode interagir com a Garota. Como? Não sou eu que vou estragar a surpresa. Confira você mesmo.
O aplicativo foi criado pela agência F/Nazca, e traz um esquete diferente para cada clima. A ferramenta capta as condições reais de temperatura. A partir dos dados a Garota aparece vestida para a ocasião.
A cobertura é nacional e o usuário pode escolher até quatro cidades. E o aplicativo tem abordagens diferentes para homens e mulheres, coisa difícil de ver hoje em dia.
O que me agradou bastante é que, ao invés de utilizar meios tradicionais de comunicar o produto, a Skol é inserida no contexto/conteúdo da brincadeira de modo totalmente pertinente.
Você já encontra a Garota do Tempo na tab do MSN e em alguns portais brazucas.
A promessa é que haja, em muito breve, a inclusão de um widget para desktop e um aplicativo de iPhone.
Nov
17
Real world furniture store mydeco in virtual deal with PlayStation Home
Posted in: UncategorizedLONDON – Furniture store mydeco.com is to start selling a range of virtual furniture to gamers after signing a deal with Sony’s social gaming platform PlayStation Home.
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