Nesta Black Friday, compre “Nada”

Nothing Black Friday

Nos Estados Unidos, a primeira sexta-feira após o dia de Ação de Graças é marcado por uma correria ao consumo. Na chamada “Black Friday”, o comércio pratica descontos generosos, fazendo com que as pessoas enfiem a mão no bolso.

O pessoal do movimento britânico Do The Green Thing resolveu mostrar qual vai ser o produto mais quente dessa Black Friday: nada. Zero, nada de nada, algo que não custou nada para ser feito, não gastou nenhum tipo de recurso e também vai ser vendido a preço de nada.

O “Nothing” imita uma página de produto da Amazon, e traz diverso depoimentos em vídeo sobre consumo consciente. Artistas e bandas falam sobre o nada, todo mundo está falando sobre o nada.

Seria exagero chamar de protesto, é sim uma forma ácida e sensato de alertar sobre o consumo desenfreado.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Reflection of the same idea / Pâle reflet de l’idée originale?

miroir2003 miroir2009
Roca Taps “Narcissist? Maybe…” – 2003
Source : Cannes Archive Online,
Agency : Publicis Casadevall, Barcelona (Spain)
ISCA Taps “Beautiful taps” – 2009
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Agency : FoxP2, Cape Town (South Africa)
Miroir, mon beau miroir, dis moi de ces deux annonces laquelle est la plus originale? La seconde étant vraisemblablement un pâle reflet de la première.
Un exemple paru d’abord dans CB News Magazine N°1035
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