PG Adapts Its Web Fashion Show for Hispanic Women

NEW YORK ( — In October Procter & Gamble debuted "De Moda," a U.S. Hispanic version of "The Thread," both designed to showcase about half a dozen P&G brands over 26 episodes for "De Moda" and more for "The Thread," which started a year earlier.

Enter: Multicultural Agency of the Year

Ad Age is now welcoming submissions for Multicultural Agency of the Year.

Tories Try Marketing to Shake Stodgy Image

LONDON ( — The Tories have been dogged for decades by the memory of Margaret Thatcher, burdened by the image of a party that appeals to older people who live outside of major cities and dislike change. But the current leader, David Cameron, has successfully thrown off this image to present himself as a modern and trustworthy future prime minister. So how have the Tories pulled it off?

E.L.F. Aims to Become Mass Beauty Brand — Without Mass-Media Buys

BATAVIA, Ohio ( — Emerging value brand Eyes Lips Face (E.L.F.) has made social media the centerpiece of its marketing, which still includes no traditional media budget even after it expanded nationally into Target stores in October.

Facebook Makes Adoption Easier for Prospective Parents

CHICAGO ( — Here's an intersection of social media and marketing you may not have considered: connecting adoptive parents with birth mothers.

How Online Video Can Benefit Brands When It Comes to Search

NEW YORK ( — Viral-video marketing, as it's traditionally been defined — create a cute, funny, breathtaking or unexpected piece of content, seed it in the right places, and watch users pass it along — has developed into a legitimate form of marketing. But what if marketers' fixation on all things viral is leading them to neglect other valuable and more consistently successful online-video strategies?

Why Search May Not Click for Retailers

NEW YORK ( — As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends may point them otherwise.

The State of Search Marketing: 2009

NEW YORK ( — No longer do search-engine marketing advocates have to convince big marketers on the value of search. According to trade group SEMPO, nine out of 10 marketers practice organic search optimization, and 70% use paid search.

Business Magazines Face Harsh Reality

NEW YORK ( — After losing a third of their ad pages so far this year, two of the big three business magazines that have survived and thrived for decades spent the month either cutting staff or issues.

Bruno Dayan Updates

Mise à jour des travaux et du portfolio du photographe français de mode internationale : Bruno Dayan. Des collaborations avec des grandes marques comme Yves Saint Laurent ou Louis Vuitton, et un shooting avec l’actrice française Marion Cotillard pour le magazine Madame Figaro.









Déja présenté en février 2008 sur Fubiz.

Previously on Fubiz

Immoral Artography – A Modern Take on the Seven Sins by Anne Smolders (GALLERY)

( Dutch artist Anne Smolders has elegantly recreated the seven sins in her photographic series of Modern Sinners. Each photograph focuses on one of the sins, with perfectly coifed models styled in paper…

Mercedes-Benz Campaign

Une campagne intéressante pour la marque Mercedez-Benz autour du terme “Fin” du cinéma, décliné en trois langues. Une baseline “Navigation and entertainment in one” imaginée par l’agence de publicité autrichienne Jung von Matt, sur des photographies de Jork Weismann.




Previously on Fubiz

Perfect Catch/la prise parfaite: sexy photos Agne Motiejunaite

The new Real TV show named perfect catch will start tonight… Here is the video trailer. In the meantime you can enjoy the sexy photos of Agne Motiejunaite, Barney Addison, Penny Tregear, Paul Hepplewhite, Xarah Xavier, Fabien Hueso, Lachlan Wortman.

Upper Crust Editorials – Indulgence, Opulence Constance Jablonski in Harper’s Bazaar Russia (GALLERY)

( Model Constance Jablonski in Harper’s Bazaar Russia plays the role of a mischievous, macaron-eating, spoiled little rich girl. The editorial appears in the magazine’s November 2009 issue, for which Jablonski…

DJ Mehdi, interview en video

DJ Medhi dans cette video nous parle des jeunes artistes et de la technologie… Advertiser: Intel

Pole Dancing Pictorials – ‘Brass Ovaries’ by Celesta Danger Shows Athleticism Exotic Dancers (GALLERY)

( Trend Hunter has featured the growing phenomenon of pole dancing for months, and ‘Brass Ovaries’ by Celesta Danger showcases the athleticism involved in this exotic sport. The ‘Brass Ovaries’ photo shoot…

FedEx: Ice Hockey


“Proud supporter of Canada’s national pastime.”

Advertising Agency: BBDO, Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009