In this video a nasty gas pump is stealing the money of the car users. Advertiser: Michelin Agency: TBWA Chiat Day, New York Chairman & CCO: Mark Figliulo ACD/Art Director: Anthony DeCarolis ACD/Copywriter: Erik Fahrenkopf Executive Producer Media Arts: Matt Bijarchi Director of Broadcast […]
Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Art Director: Greg Wylie
Copywriter: Duncan Blair
Account managers: Paul McNamara, Craig Abbott
Via [AdsoftheWorld]
Através do viral “Mass: We Pray”, a Elecronic Arts revelou um divertido aplicativo de Facebook que promove o game “Dante’s Inferno”, que tem lançamento marcado para fevereiro de 2010.
O princípio básico da ferramenta, “Go To Hell”, é pode enviar seus amigos e/ou grupos do Facebook para o inferno. Você escolha alguém ou algo, escreve uma mensagem e decide para qual dos nove círculos do inferno dantesco seu amaldiçoado deve ir, incluindo limbo, luxuria, gula, avareza, soberba, heresia.
Porém, após ser enviado para o inferno, você e outras pessoas podem determinar que tipo de sofrimento a pobre alma deve receber, assim como um “Buddy Poke” do capeta. Além disso, os usuários votam se aquela criatura deve mesmo permanecer no inferno ou ser absolvida.
Por exemplo, a Megan Fox foi enviada por alguém muito mau para o círculo da luxúria. Abaixo é possível votar se ela deve ser condenada ou absolvida. O que você acha que a garota merece?
A Electronic Arts não está nem aí se sua campanha para “Dante’s Inferno”, que será lançado em fevereiro do ano que vem, vai incomodar grupos religiosos em alguma parte do planeta.
Parodiando o Wii, esse viral fala de um tal “Mass: We Pray”. É um jogo em que você e sua família podem realizar um monte de atos religiosos, sem ter que esperar o domingo para ir a igreja e adorar o Senhor. São 24 cerimônias, que incluem confissões, batismo, acender velas, tocar sinos.
A Prayer Works Interactive pensou em tudo, incluindo controles e forma de cruz e banco acolchoado para você ajoelhar. O kit completo será lançado na próxima Páscoa.
A site da brincadeira, masswepray.com, inclui um link para pré-venda. Quando você clica, descobre se tratar de um viral para “Dante’s Inferno”, com a opção de assistir um novo trailer ou conhecer o aplicativo para Facebook, do qual eu vou falar no próximo post.
Conheça abaixo o incrível e sagrado “Mass: We Pray”:
Post originalmente publicado no Brainstorm #9
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A Panasonic já tinha pensado nisso antes: uma batalha de câmeras entre duas equipes, em que cada foto de um jogador adversário valia pontos. Eles fizeram de verdade em 2007, e ainda ganharam diversos prêmios com a ação criada pela Publicis da Tailândia.
A Canon, agora, também criou uma guerra de flashes, sem competição real, mas com um filme visualmente incrível. Mas não são só efeitos, conta muito a favor o fato de o comercial ter sido inteiro filmado com cameras da marca.
Post originalmente publicado no Brainstorm #9
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Teachers, hide your students! The traditional Pilgrim is about to get a deliciously sexy makeover by Jason Reed for Muscle Milk.
Likening action photography to a game of freeze tag, a group of people were given Canon cameras to use in a game of photographic freeze tag.
Nacho Gayán directs this epic ad for the argentinian market. It#8217;s a dark while uplifting story for the new Ford Ranger. The script mixes mythical narrative and fables with the hard reality of farming work to highlight the central values of strenght and sturdiness.
#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;-
Title: Sun
Client: Ford Argentina
Product: Ranger
Director: Nacho Gayán
Agency: JWT Argentina
Executive Creative Directors: Gonzalo […]
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The new feature film by Johan Kramer -founder of Kesselskramer agency- is a modern fairytale about the impact of the financial crisis in the lifes of different human beings in Tokyo, Barcelona, Los Angeles, Buenos Aires, Amsterdam#8230; and specially Ponzisson.
The Crisis And Us has premiered 15th September.
In 15th September of 2008, the Lehman Brothers bank […]
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Hugo Menduiña directs this ad for Volkswagen Golf that advises not to be cheap when it comes to make a wish. The trickiest part of the shooting? Dropping the car exactly in the narrow space between two ships#8230; now you can talk about the boat(s) that rocked!
#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8212;#8211;
CREDITS
Brand: Volkswagen Golf
Director: Hugo Menduiña
Agency: DDB Barcelona
Executive Creative Director: […]
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…it would be a terrible Alfa Romeo commercial.
MINNEAPOLIS (AdAge.com) — Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.
We’re not quite sure a brand would associate themselves with life-threatening lightning but McCann-Erikson New York has chosen to for Verizon’s Blackberry Storm 2.
More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.
NEW YORK (AdAge.com) — Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV — that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products.
Masterblog is a new category on Mastercom to present a new blog as often as you will submit me a blog! Feel free to submit your blog to the Masterblog here. Today it’s Kuaga, a fresh new blog about Internet tips, blogging and entertainement.
In the most hilarious cleaning product commercial in recent memory, Method has some fun with Dow’s Scrubbing Bubbles.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
