We're becoming more adept at the kind of marketing that helps consumers discover the real things companies and products do — as opposed to advertising that just creates awareness or gets brands to "stand" for something.
OK. What’s up with the whole stop motion thing?
LONDON – Constellation’s South African wine brand Kumala has launched a promotion around its sponsorship of Channel 4 reality show ‘Come Dine with Me’.
A Microsoft e a Bungie Studios continuam a missão de ampliar o tom emocional de “Halo”, assim como foi feito na premiada campanha de lançamento do terceiro episódio da série.
Para promover a expansão do game anterior, “Halo 3: ODST (Orbital Drop Shock Troopers)”, que chegará ao mercado no próximo dia 22 de setembro, as duas companhias estrearam ontem o filme abaixo. Mais uma vez live action, sem mostrar uma única cena do jogo.
A intenção é atrair um público que não seja especificamente os gamers hardcore, mas esse tipo de produção anda criando ainda mais hype em torno do longa-metragem nunca definido de “Halo”, ou seja, jsutamente para aqueles que são fãs da série.
Post originalmente publicado no Brainstorm #9
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LONDON – Flickr has released its official iPhone app, after months of development and many App Store imitators, much to chagrin of users hoping for an easier way to share their photos through Twitter, which was strangely excluded.
LONDON – In a world record bid, football star Jamie Redknapp and 180 kids played a virtual game of ‘keepy-uppy’ in London’s Oxford Street this week, as part of a promotional campaign for Disney’s new TV channel Disney XD.
(TrendHunter.com) The thousands, maybe millions, of travel photographs of bridges are a testament to the magnetic appeal of structures built over water, no matter how simple. These homes are right out of a fairy tale, with…
LONDON – Debenhams is to unleash its ‘Spectacular Twitter Experiment’ tomorrow, with retail staff brandishing smartphones to help answer customer queries through the microblogging website.
LONDON – Three mobile agencies, including Mobile Dreams Factory, Clanmo and Sponge have joined forces to launch the Mobile One Alliance, to offer brands single, pan-European integrated campaigns.
LONDON – Hyundai is using a new monthly direct mail campaign to boost brand loyalty.
LONDON – EDF Energy has unveiled a campaign highlighting the need for elderly people to stay warm in the coming winter, as part of the firm’s partnership with age positive charity, WRVS.
LONDON – How do two of the UK’s biggest e-commerce brands perform in online user experience? Revolution partnered with user experience consultancy Webcredible to assess the merits of Play.com and Amazon.co.uk.
At a recent speaking engagement, David Simon, the creator of HBO’s “The Wire,” opined that advertising single-handedly wrecked the quality of television. The need to sell products put the onus on show creators to get more people watching, ultimately souring the art of television programming. This brings up an interesting philosophical question: is advertising really anti-culture?
As marketers and advertisers, our gut reaction is to protect our livelihoods and territories with a resounding, “No!” It’s often difficult to turn one’s gaze inward and scrutinize what we do. Yet, when magazines are filled with page after page of advertising that dwarfs content and TV shows are implicitly pushed to become formulaic simply to bring more eyes to the commercials, we might have to ask ourselves if advertising is a symbiotic part of culture or parasitic. I, for one, am not excited by digging through pages of ads just to find the article that caught my attention. I’m no fan of network TV, either, since too many of the shows are vapid retreads. So, I feel like there’s some merit to the idea that advertising has been the antithesis of culture.
This doesn’t mean that advertising has to go away, but perhaps it does need to change. With the power of the Internet and cheaper access to the tools needed to create and publish video and printed content, it may be only a matter of time before people leave TV behind for good. “Better” or “more original” programming online may draw people (and their commercial watching eyes) away from the boob tube. But the Internet provides a more pressing issue: its very size may cause audiences to spread out more and viewers may simply park themselves at the websites for their favorite shows.
Where am I going with all this? I think we can ask ourselves a question that is similar to my initial philosophical quandary but with a push towards action: Have we let ourselves become so bound to traditional methods that we aren’t doing enough searching for spectacular new ways to reach people?
Admittedly, I don’t have the answer to this one, but I think it’s a damn intriguing question.
Pedro Bonano has a background in Computer Science and Marketing, and has over 10 years experience working for small companies. Find me on LinkedIn.com.
Besides calling attention to scam ads and the reality that in a digital age local ads become global, the events of last week surrounding the WWF-9/11 ad have highlighted a tension between local creativity and international sensitivity. How will this impact Latin American creative culture? Will it mean that shops there, especially those owned by multinational conglomerates like Omnicom and WPP, pull back and become more timid?
Une idée très bien exécutée, avec ces drapeaux et symboles réalisés grâce aux aliments. Une belle manière de célébrer le festival international SIFF autour de la gastronomie. Par lagence WHYBIN/TBWA Sydney, sur des photographies de Natalie Boog. Plus d’images dans la suite.
A cool girl is riding toilet paper in this video… Advertiser: Protest grocery Shopping
“Special thanks to our audience.”
Advertising Agency: McCann Erickson, Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Photographer: Marius Samoila
Additional credits: Alex “Bud” Deaconu
Published: August 2009
Des illustrations minimalistes et à double sens, réalisées par le designer israélien Noma Bar après des publications dans The Guardian ou le New York Times. Elles exploitent l’espace négatif sur les sujets de la guerre ou de la religion. L’ensemble est extrait de son livre “Negative Space”.
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Published: February 2009
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
