The rifle toting, NRA card-carrying, Palin look-a-like is both frightening and sexy. The much younger looking McCain impersonator is in true maverick form. Although Tony stole the show with the personalized phone number, Karen's message of change is what won me over.
A recent video making the rounds detailed a young woman who, after having a one-night stand and becoming pregnant, decides to find the father. It spawned some rather funny follow-ups (the ex-boyfriend, below, etc.) but outraged many, and it was removed from YouTube.
After many comments on the video, it was finally announced the video was a gimmick to entice people to visit Denmark. While the company might have had the best initial intentions, it fails to spark my interest to visit. In fact, it actually makes me want to stay far, far away.
However, the advertising agency Grey said it was a hit, and it did create quite a bit of buzz, although, not the best kind.
“It is the most successful viral advertising ever,” said Peter Helstrup, Director of Grey Copenhagen. “We have cut through the media clutter. It has cost us the same as a 30-second commercial, aired a few times on TV2.”
Viral videos are always a great marketing campaign, but why did they think this situation would make someone want to visit Denmark?
“Karen’s story shows that Denmark is a free place with space for you to be who you want,” VisitDenmark CEO Dorte Kiilerich said in a news release. “The film is good exposure for Danish self-sufficient and dignified women. We’re telling a nice and sweet story about a modern responsible woman that lives in a free society and takes responsibility for her choices, and she uses a modern and social media.”
Really? This is actually hilarious, but can you really label it a sweet story? If she was responsible, then having a child without a father wouldn’t have happened, correct?
VisitDenmark went a new route with their marketing, and although it may have had the best of intentions, they missed the mark. Do I want to visit a place where it’s advertised I can become impregnated? It doesn’t give me the best of impressions of the country.
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
LONDON – Macmillan Cancer Support has enlisted actress Helena Bonham Carter to promote its new free phone service for people affected by cancer.
Adidas wanted to launch its new sportswear Gazelle with Cool Climate technology, that keeps the users fresh while running. This product was being launched in hot climate cities such as, Cartagena, Barranquilla and Bucaramanga (Colombia). In order to sell the benefit of this technology, the stores were equipped with refrigerators. Inside, laid the Cool Climate outfit (shoes, shirt and shorts). Once the user opened the refrigerator he/she obtained the outfit in a cool temperature. In addition to this, ventilators were situated below the clothes, a constant movement of the clothes supported the freshness concept. This strategy communicates that staying fresh while exercising is essential. The runners that took part of this experience are now Gazelle users. Therefore the Cool Climate sportswear is now seen as the ideal gear to exercise in hot climates.
Advertising Agency: Pull & Push Y&R, Bogotá, Colombia
Creative Director / Copywriter: Carlos Espinosa
Art Director: Fabián Marrugo
Account Manager: Tulio Jiménez
Released: February 2009
LONDON – The COI is changing the way it hires design agencies to speed up the procurement procedure.
LONDON – ESPN, the Disney-backed sports broadcaster, has overhauled the mobile version of cricket website, cricinfo.
LONDON – The Local Radio Company has withdrawn from the London Stock Exchange, marking the latest phase in the company’s transformation since it was acquired by radio group UKRD.
LONDON – MPs have again criticised rules governing the scope of BBC Worldwide’s activities and attacked its “arrogance” over the 2007 purchase of Lonely Planet.
COMMENT – Dan Douglass, executive creative director at Meteorite, believes DDB Brasil’s notorious ‘Twin Towers’ viral raises a big issue: the danger that viral is just an expedient medium for work that can’t get aired anywhere else.
O surfista-cantor Jack Johnson encontrou uma maneira simples e eficiente de promover o seu novo álbum ao vivo, “En Concert”, através do Twitter.
Você acessa twitter.jackjohnsonmusic.com, e é convidado a se logar no Twitter para enviar uma mensagem pré-escrita para os seus seguidores, podendo ainda adicionar 24 caracteres. Assim que você mandar a twittada, ganha o download de uma música do novo disco.
Simplicidade, recompensa para o fã e garantia de repercussão na internet.
Post originalmente publicado no Brainstorm #9
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Fantasy football for African countries.
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LONDON – Sony Ericsson has kicked off its space hoppers marketing campaign, asking consumers to create their own hopper to take part in an online flash mob.
LONDON – Sony Ericsson has kicked off its space hoppers marketing campaign, asking consumers to create their own hopper to take part in an online flash mob.
LONDON – Pernod Ricard is launching a cinema, press and outdoor ad campaign to support its Chivas Regal Scotch whisky using the concept of chivalry.
LONDON – Porsche, Louis Vuitton and Tiffany are examples of just a few luxury brands that demonstrate a good understanding of digital marketing, according to new research.
LONDON – Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.
NEW YORK (AdAge.com) — Microsoft wants marketers to see it in a different light — not only as an ad seller but as a smart company full of geeks who can help it solve business problems. And the tech giant is using social media to prove it can do so. Today Microsoft is taking the wraps off a new platform called Looking Glass, a social-media aggregator and monitoring tool.
Advertising Agency: Forchets, Milan, Italy
Executive Creative Director: Niccolò Brioschi
Creative Director Copy: Francesco Montella
Art Director: Andrea Vitali
Copywriter: Andrea Bertolotti
Photographer: L. Scolari / Mozartitalia.com
LONDON – O2 is launching an online SIM-only mobile network called Giffgaff late this year.
L’impressionnante campagne de promotion pour le jeu FIFA 2010 vient d’être lancée. Une manière de montrer la force de la communauté entre le football et le jeu-vidéo. Une publicité produite par EA Sports, sur une idée de l’agence Wieden + Kennedy, Amsterdam.
Le jeu est prévu pour le 2 octobre en Europe.
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