Ling to head MEC’s Global Solutions
Posted in: UncategorizedLONDON – WPP’s Mediaedge:cia has appointed former I-Level director Ed Ling to lead its multinational business as managing director for Global Solutions.
LONDON – WPP’s Mediaedge:cia has appointed former I-Level director Ed Ling to lead its multinational business as managing director for Global Solutions.
LONDON – The Department for Children, Schools and Families has called a communications planning pitch for its child internet safety account.
LONDON – Manpower, the employment services group, has put its global advertising account up for pitch in a bid to consolidate the business into one agency network.
LONDON – The number of graduates being hired by Britain’s agencies is expected to drop by more than half this year.
LONDON – Lactalis, the owner of Munch Bunch and Ski yoghurts, is reviewing its estimated £150 million pan-European media planning and buying account.
LONDON – Mediaedge:cia has hired Ed Ling, a founding partner of AnalogFolk, as its managing director for global solutions.
Advertising Agency: IMPACT BBDO, Beirut
Chief Creative Officer: Dani Richa
Creative Director: Joe Abou Khaled
Associate Creative Director: Joe Abou Khaled
Copywriter: Cara Khatib
Art Director: Joelle El-khoury
Via [DubaiLynx]
O senhor Google fez uma senhora apresentação no Adweek 2009, em Nova Iorque. São slides do Google Docs. com + de 80 campanhas digitais que, segundo eles, são as melhores dos últimos 12 meses. Todas com criatividade e execução de dar inveja em qualquer ‘digital ninja’ que tem por aí. Se preferir, clique aqui para acessar a apresentação!
:: Ótima dica do @adenhepburn.
Nos últimos anos a Visa tem apresentando diversos projetos, campanhas e promoções relacionadas ao futebol, tanto é que a empresa é uma das principais parceiras da FIFA na Copa do Mundo 2010. Com a intenção de ensinar para as pessoas alguns conceitos sobre finanças pessoais através do futebol, a Visa lançou em todo mundo o Financial Soccer, um video game online educativo e interativo com questões de múltipla escolha, que testa o conhecimento de educação financeira dos usuários à medida que eles avançam no jogo. O Financial Soccer tem uma meta de atingir 10 milhões de pessoas em todo mundo, inclusive do Brasil, país onde o game foi lançado no dia 15 de setembro.
Dans l’attente des prochaines générations de consoles, voici le concept produit de la Playstation 4 pensé par le designer australien Tai Chiem. Un modèle tactile et en verre plutôt étonnant. Une console dotée d’un écran transparent et de matériaux nobles. Plus d’images dans la suite.
NEW YORK (AdAge.com) — More than a year into the age of the iPhone app, brands are starting to get on board — and best practices are emerging. At Wednesday's Apps for Brands event in New York, MLB.com CEO Bob Bowman and marketers from Kraft, Bank of America, Benjamin Moore, Zagat and Men's Health convened to talk about what they've learned from their early, successful forays into the space.
NEW YORK (AdAge.com) — Mobile apps are a must for brands, MLB.com CEO Bob Bowman told attendees at Wednesday's Apps for Brands event in New York. He said mobile grows your audience — and your revenue, because brands have learned they can charge for an app. MLB's $9.99 At Bat app, for example, has 400,000 downloads.