Jun
30
Gaming Ads Are the Biggest Thing Around…If You Ask Sony
Posted in: UncategorizedThere is no real breaking news here. Advertising for video games has only grown more prevalent with the launch of interactive gaming as top brands aim for a little word-of-mouth love, real-time sharing and a larger piece of the consumer pie.
However, this story from Business Insider is news: Sony has spent $59 million on PS4 advertising … in the past five months alone.
Moreover, the company succeeded in its efforts to trample Microsoft’s marketing campaign, which only spent $34 million within the same time frame.
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