LONDON – Google has set out on a myth busting mission for its much maligned video sharing website YouTube, as industry pundits drag its name through the mud, calling the website nothing more than a money-hungry cesspool of cat videos and attention starved adolescents.
Ok, ok. The world now knows about my secret Sharpie obsession, or at least all the customers and employees at my local Staples. There it was, a behemoth of Sharpie infatuation, a display with every color you could imagine – teal, sky blue, navy AND in various tips of fine, medium, broad. Could it be? Or was just a mirage?
Ever since my first days of creating art, the Sharpie has been my best friend and we have created some good times and great ideas together. Now my wildest dreams have come true with all the colors of the rainbow to choose from. Sharpie’s new product line and communications tell me one thing: it must be listening to its audience. With a website full of ideas, tutorials, contests, and opportunities for the fellow Sharpie-obsessed, it is deepening loyalty within consumers.
What can we learn from this? Taking our brands and tapping into the true connection they have with their target is key to communication and innovation. Sharpie could have pushed the brand’s connection with meetings, boardrooms, and diagrams, but instead chose to tap into the root emotion – the love to create. Bravo Sharpie!
Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com.
LONDON – Lord Sugar has effectively been cleared by the BBC Trust to appear in the next series of The Apprentice, although the BBC may need to reschedule the hit show.
Who is Claude VonStroke? Is Dan Deacon familiar? Perhaps you have heard of Amanda Palmer? Or Erol Alkan? If you are a serious fan of independent music, it's likely one or more of these names rings a bell. What might be surprising that they can teach both scrappy startup brands and major consumer-package-goods players how to most effectively make social media work.
LONDON – Two fifths of marketers don’t know if their email messages are being successfully delivered, and those aware of delivery failures don’t have the right tools to ensure the email finds its inbox, a new study finds.
Advertising Agency: GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Production: Daniel Eshel, Noga Sagi
Illustrator: Alex Melik Adamov-OMG Art
Released: July 2009
“Look us in the face to see what’s behind. We’re part of the Cooperative Bank. No surprise, then, our experts look familiar to you: they are you. Only with more IT skills.”
Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Francesco Basile
Copywriters: Alessandro M. Sciortino
Published: March 2009
Après la découverte de son travail en septembre 2005, voici un nouveau focus sur ces rouleaux de papier, ces sacs ou ces livres transformés. Une réalisation très étonnante avec le papier, par l’artiste Yuken Teruya. De nombreux exemples dans la suite.
Site de Yuken Teruya.
Esse é mais um exemplo de uso criativo do Twitter em uma ação publicitária, bem diferente daqueles perfis chatos que ficam seguindo todo mundo, mandando “novidades” sobre a marca, e é completamente ignorado.
Para divulgar o filme “Harry Potter e o Enigma do Príncipe”, a Warner Bros. colocou no ar o site harrypottertweet.com. Através dele o usuário pode enviar poções mágicas para o perfil de algum amigo “trouxa” no Twitter.
Ao selecionar ou digitar o username do amigo, ele recebe um link para ver o próprio perfil ser atingido pela magia. Como a ação acontece através de mensagens diretas, a pessoa precisa te seguir também. Simpático, bem feito e criativo.
A criação é da Quirk eMarketing.
LONDON – The administrator for DM envelope producer Bespoke Envelopes Direct has said that it has received 20 expressions of interest for the business, Marketing Direct sister title Print Week reports today.
This supposed viral video is such a bad fake with a zoom on a huge scaffold with a branded poster. The motorbike seems so light in the air and obviously the cameraman is filming the grass while running… Advertiser: Go Fast
Le concept Water Logo est simple : il s’agit d’un logo entièrement réalisé à partir d’eau et utilisant Monert, un tissu ultra-hydrophobe. La mise en scène sur un pan incliné qui laisse apparaître des goûtes d’eau, a été réalisée par l’atelier Omoya ainsi que le Hara Design Institute.
Seeded by The 7th Chamber
LONDON – Banking giant HSBC has been fined more than £3m by the financial services watchdog for losing customer data in the post on two occasions.
LONDON – Two readers of weekly fashion magazine Look have designed t-shirts to be sold in high street fashion store New Look with proceeds going to cervical cancer charity Jo’s Trust.
LONDON – Google Maps has launched an international initiative across several cities including London and New York, highlighting venues such as restaurants and clubs recommended by celebrities.
LONDON – Virgin Media has been pulled up by the Advertising Standards Authority for failure to update its customer database.
LONDON – Goodstuff, the communications planning specialists, has won Gamesys Group’s £5m integrated account for Jackpot Joy after successfully pitching in conjunction with new ad agency start-up Campbell Lace Beta.
LONDON – Nationwide Building Society has dealt another blow to Phorm, dropping the behavioural targeting firm from any future business plans.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
