Hasta La Creative!

As the advertising industry navigates an increasingly unsteady sea filled with treacherous, bankrupt clients, unpaid invoices, and budget reductions, it’s high time that we remember the noble profession that we chose (or that chose us) and salute creativity at it’s finest.

Agency peeps are often the best sources of self-ridicule, seeing the business as it truly is, not as portrayed on TV.
A few years ago, “I Want To Work In Advertising” hit YouTube and was an instant success. Produced by the Meyocks Group, it is a spoof of Monster’s “When I grow Up” campaign. There’s a lot of “bitter” truth to the video that will lighten the heart with laughter and you’ll remember exactly why you’re here.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.

Coup de coeur pour le magnifique travail et la riche galerie de Rosie Hardy. Des images pleines de sens et surtout une atmosphère étrange, entre les contes de fée et l’ultra-symbolisme. Plusieurs exemples à découvrir dans la suite.

I’ve written a couple times on Beyond Madison Avenue about the difference between agencies that talked about being creative, or social, or cutting edge, and then comparing them with those that actually were.
There are certain errors that will keep me from visiting your site, your blog, or your agency ever again.

• Number One: You state that you’re a large creative muckity-muck. I go to your site, and it is under construction. Nothing works.
• Number Two: Misspellings. One every once in a while is tolerable. One on your homepage, in an ad, or on your resume is where we part ways.
• Number Three: Professing your prowess in a certain medium, client category, or emerging media, and then not being able to back the statement up with verifiable proof. Don’t say that your agency excels in social media if you don’t have a blog, a Twitter account, or even a Facebook page.

One of the agencies I wrote about was Lisa P. Maxwell. They claim to know social media. Then they prove it by having live webcams showcasing all of their employees working. Check it out at lisapmaxwell.com.

This weeks award goes to Boone Oakley. Although they sound like a cheap wine, they have the creative juice that most marketing directors wish they could tap as their own. Boone Oakley has their entire agency, including creative, produced as a series of YouTube videos. The best thing about their YouTube “website?” Functionality. Click on the link for collateral work, you are whisked to another video showcasing their collateral work.

Thus, there are a series of several videos, and I watched every single one. In one fell stroke, they’ve not only debuted their agency (as well as taken some well-deserved shots at big agencies) but they have creatively shown their creativity. Don’t tell me how many awards you have or that your agency was voted “Most Creative” in 2006. Show me how that spirit is lives and works today. Below is the first video along with one of the the linked videos.

This is one of the videos that is available under “Work by Medium.”

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, leave a reply or follow the links: www.linkedin.com or www.twitter.com.

Mais um Editor’s Pick no mesmo dia, e dessa vez para um case que eu já queria publicar faz tempo, só estava esperando conseguir o vídeo explicativo da agência australiana Cummins Nitro), responsável por um dos grandes projetos do ano.

Acredito que, a menos que você tenha morado em uma caverna nos últimos meses, certamente já ouviu falar do “The Best Job In The World”, ação do estado de Queensland, na Austrália, para promover o turismo nas ilhas da Grande Barreira de Corais.

A proposta era simples: qualquer pessoa, de qualquer país, poderia se candidatar para o emprego de zelador da ilha Hamilton, uma das 600 que formam o maior recife de coral do mundo. Além da vida paradisíaca, o empregado receberia um salário de 20 mil dólares por mês, durante seis meses. E você aí, descascando batata no porão.

O processo de seleção do novo funcionário durou quase dois meses e varreu a mídia por todo o planeta. Emissoras de TV, revistas, jornais, blogs cobriram a ação, uma mídia espontânea calculada em 100 milhões de dólares, além dos quase 7 milhões de visitantes no site islandreefjob.com.

Foram 36.648 candidatos inscritos de 201 nacionalidades diferentes, para no fim ter o britânico Ben Southall como o escolhido para “o melhor emprego do mundo”. Melhor do que explicar, é ver o case. Dê play no vídeo abaixo e já coloque mais um na sua lista de premiados em Cannes Lions 2009.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Savant is the brand which is responsible for creating these bandaged skirts and tops. They are a truly unique design that can really pump up a plain wardrobe.

Wear this caged clothing with a white shirt…

Un impressionnant livre de 5000 pages, entièrement imprimé et reproduisant les articles mis en avant du célèbre site Wikipedia. Une idée originale et bien exécutée par le graphiste Rob Matthews.
 

Portfolio de Rob Matthews.

Carl's Jr. is the latest marketer (see Ford, AT&T) to take advantage of the fact that your average YouTube "star" will do just about anything to get paid or get free stuff. But here's something they might not have counted on: a video from a jilted YouTube-er spoofing the campaign by repeatedly finding "pubes" in his prop sandwich.

NEW YORK (AdAge.com) — Despite early admiration for ESPN's decision to put its magazine's website behind a pay wall — by merging it with the ESPN Insider subscription service — there may be some confusion about what it means. ESPN isn't just building a pay wall around the magazine site; it's moving the site into a gated community that has attractions of its own.

NEW YORK (AdAge.com) — Starbucks' sponsorship of MSNBC's "Morning Joe" was all the chatter this week, but it turns out the coffee chain isn't the only marketer aligning itself closely with news. Ally Bank, the new name given to the recently rebranded GMAC Bank, has signed on as the exclusive sponsor of NPR's "Planet Money," a rare contextual sponsorship deal for the public radio company.

Modernista Planning Head Gareth Kay looks at the highlights from Creativity's CaT: Creativity and Technology conference.