The summer has become cable's launchpad for new series, and this year is no exception, with some of the networks' biggest launches ever rolling out in the coming weeks. MediaWorks' Summer Shows to Watch kicks off this week with USA's "The Royal Pains," which got off to a strong start with its June 4 premiere. Here's what you need to know about this new show.
LONDON – The tree planting charity Trees for Cities has launched a digitally-delivered magazine for its 15,000 supporters, donors and sponsors.
LONDON – Tesco said yesterday that its relaunch of the Tesco Clubcard loyalty scheme was showing early signs of success.
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| THE ORIGINAL? Ambient Media for “Death Proof” movie by Tarantino on DVD – 2008 Source : Adsoftheworld, Agency : New Message Amsterdam (Netherlands) |
LESS ORIGINAL : Ambient Media for Sega Madworld – 2009 Agency : Mischief PR London (UK) |
| Une idée que l’on s’arrache à travers toute l’Europe! (Un exemple paru d’abord en exclusivité dans CB News magazine numéro 1018!) |
Un travail sobre et minimaliste sur le portfolio du photographe Damien Di Toro. Les différents univers proposent des galleries alternatives avec des atmosphères sombres et monochrome, ou bien chargés de lumières et de couleurs. Plusieurs exemples dans la suite.
LONDON – Only if you’ve been locked in a room with no internet connection can you have missed yesterday’s launch of the Digital Britain report. But rather than read 238 pages of government speak, find out what you need to know in the time it takes to down a cuppa with The Tea-Break Guide to Digital Britain.
It’s that time of year again – Cannes is coming. Does the lure of hardware, sunshine, and glamour call you like a siren song? Are you dying to add a trophy to your office or brag to clients that you were nominated the umpteenth time for an award? If so, perhaps you’re in the wrong business.
Don’t get me wrong – I love awards. I have a box in my basement, full of old trophies and ribbons from high school standing as a monument to a time in my life when I lived for my work (at the time, my work was drill team, but you get the idea). There is nothing I like more than being singled out for being the best. Now that I’m a lot older and, hopefully, a little wiser, I’ve finally gained some perspective and would like to bring you back to reality, even if for just a moment:
Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via twitter, LinkedIn, or her blog.
LONDON – CHI & Partners has won an estimated $75 million global Samsung brief to launch a new smart phone after a pitch against Leo Burnett and Grey.
LONDON – Leeds-based agency twentysix has been appointed by Laithwaites Wine to help relaunch its website following a rebranding exercise earlier this year.
LONDON – Teamspirit, the financial marketing and communications agency, has launched a business called Teamspirit Brand offering clients specialist brand advice, including brand audits and consultancy, brand development and design.
LONDON – Olympic gold medallist Michael Phelps has signed his first endorsement deal since photos of the swimmer smoking out of a bong were published in February, leading Kellogg’s to drop him as its lead spokesman.
Excellent viral video from La Poste, the french post office. Advertiser: La Poster lettre recommandee
A nice co-branding viral campaign promoting a roller coaster + an underwear brand. The idea is to test the bra on hot babes during a roller coaster ride! Look how the boobs are moving in this video. Advertiser: Alton Towers Resort+ Ultimo underwear
LONDON – Heinz has created a ketchup delivery service with a customised milk float distributing free bottles to people who mime the actions of getting the thick sauce out of the bottle.
LONDON: Brand owners hunting down promotional products are looking to satisfy three criteria: it needs to be new, it should stand out from the crowd and its got to get plenty of use. Well Brightbutton’s Willie Wetsuit is certainly going to cover two of those requirements.
LONDON – Nokia has appointed Aegis Media’s Carat to its £300m global media planning and buying account.
LONDON – A Tory MP who owns direct marketing firm BCC Marketing Services has become the latest subject of scrutiny in the MPs’ expenses row.
To drum up some biz-nass in its home state Kansas, the Russell Agency cobbled together this low-budget spot called “Bob’s Mops.”
Amazing even Evian is launching viral videos nowadays! In this one a baby starts to breakdance on the music! Advertiser: Evian
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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