Hasta La Creative!

Advertising Agency: Equus Red Cell, New Delhi, India
Creative Director / Copywriter: Swapan Seth
Art Director: Anusheela Saha

“Before they get into the act, our tomatoes need a nice vibrator to really get them in the mood.
From farm to fork.”

(see larger, readable images here)

Young homie and fresh new KDU addition Saad Moosajee (A.K.A. lostnotfound) just released his revamped portfolio with some fresh new hotness.

F’ing kids, scary to think what they’ll be doing in a few more years.

We all know social media is changing the way we connect with people, but it’s also affecting the way we communicate with each other; that is when we actually speak instead of text, tweet or write on someone’s wall. I have one friend in particular, who tends to use the phrase “O.M.G.” for everything (for those few out there who do not know what that stands for, it’s “Oh my God”) in normal conversations.

At first this didn’t bother me much; however, it’s now affecting more than just my personal online life. Even getting asked out on a date no longer warrants phone calls, or even texts, at the very least. Instead, I receive Facebook messages, instant messages, or e-mails. I’m waiting for the moment I get tweeted for a date.

At one point in time, we actually called someone to speak with them and actually heard their voice. Now, we text. Add abbreviations of texting to our limit of 140 characters on Twitter, and abbreviations are now correct spellings of words. No wonder grammar and spelling are going down the drain.

Consider an abbreviation like “TTYL” (talk to you later) or “LOL” (laugh out loud). Next, look it up on Wikipedia or Dictionary.com. They are actually listed! And there is a correct way of writing these Internet lingo (granted it’s not AP Style, but that’s only a matter of time until the Associated Press has to put it in the manual). Of course, not all abbreviations are listed in a dictionary, as many are made up, but soon our abbreviations will get longer and more complicated because we can’t post, type or text fast enough.

Realistically, this is how most languages evolve. Have you ever read a King James version of a book? I can’t figure out what it’s saying either without reading it five times and having a dictionary handy. In the future, we could progress to “talking” in abbreviations completely, or even symbols. Tht wuld b crzy @ tmes!

It all boils down to the fact that we want information faster.  Having to wait to type out a word such as “antidisestablishmentarianism” won’t cut it, and ignoring abbreviation use may just keep businesses and personal lives in the dark. So, with that in mind, I leave you with a few of the most popular abbreviations (I’ll start out slow):

APT: apartment

BYOB: bring your own booze

NM: nevermind

FTW: for the win

BLOG: Web log

DVD: digital video disk

WYSIWYG: what you see is what you get

Want more? Standard Word Abbreviations: http://www.abbreviations.com/; http://www.acs.utah.edu/acs/qa_standards/psstd02a.htm.

Megan Green is an advertising and marketing professional published on PR News Wire, as well as many other outlets. She specializes in social media and is currently looking for a full-time advertising position. Contact her on LinkedIn, Facebook, or at megankategreen@gmail.com

What can you do with $70 and some social networking? How about produce an interesting zombie flick from the point of view of the zombie that will wow audiences and critics at the Cannes Film Festival and then have the rights of the film bid on by Japanese as well as American distributors? According to CNN, this is what is happening to the no-budget film Colin from emerging British director Marc Price. That’s right, Price made a film for $70.

How in the world is that possible? “The approach was to say to people, ‘OK guys, we don’t have any money, so bring your own equipment,’” and that they did, along with that Price borrowed make-up from Hollywood blockbusters like X-Men and taught himself how to produce special effects. Oh, and he used a couple of websites called Facebook and MySpace to get actors to volunteer to be zombies along with his friends.

This is social networking at its essence; connecting and bringing people together – and when together some amazing things can happen. And now, through social media the movie is picking up more buzz and recognition. The Internet sure is a beautiful place. Who knows, if this movie gets picked up by Hollywood maybe Price can have a bigger budget to work with, like $100. Check out the trailer here.

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Tommy Liu is a Creative at Supercool Creative where he also manages the blog, feel free to leave him a Tomment. Click here for more of his writing as well as his contact info if you dare.

MINNEAPOLIS (AdAge.com) — Maybe the health-care debate needs a sex scandal. Because based on the primetime ratings race, the debate over doctor visits on ABC's "Primetime: Prescription for America" made viewers eyes glaze over, while the eye-popping hypocrisy of South Carolina Gov. Mark Sanford was a more interesting news narrative.

NEW YORK (AdAge.com) — A flurry of new TV shows is set to hit the airwaves come September. Now media buyers are starting to ask how much time they'll have to purchase airtime if networks want to ensure that all those shows have a full slate of advertising behind them. Several executives point to the fact that more advertisers have registered budgets, and suggest that discussions between TV networks and buyers have ramped up in recent days. Group M and NBC are talking in earnest and are expected to reach some sort of upfront deal soon, people familiar with the situation said, though a Group M spokesman said a deal was not yet complete as of June 25.

RushmoreDrive.com, the first black search engine, recently shut down only a year after its launch. This raised the question about whether there is a market for a black version of Google.

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