LONDON – UK mobile ad spend increased 99.2% year on year to £28.6m in 2008, despite a declining ad market, according to the first UK figures produced by the Internet Advertising Bureau and PricewaterhouseCoopers.
LONDON – Matt Teeman, director of advertising sales at BBC Magazines, is to take over the role vacated by Bauer Media’s Paul Keenan as chairman of the Periodical Publishers’ Association marketing board.
LONDON – The rollout of local radio networks helped boost commercial radio’s reach in the latest Rajar results, but broadcasters must continue to invest in content and marketing to build on initial success, according to agency specialists.
LONDON – WPP’s out-of-home communications agency Kinetic is making a number of redundancies, resulting in the departure of international and airports head Jonathan Goldsmid-Whyte, and Richard Blackburn, managing director of Kinetic’s regional division.
LONDON – The London Evening Standard has secured an evening contract to hand-distribute free copies of its new-look paper in Canary Wharf, while News International-owned thelondonpaper has again won out against Associated-owned London Lite to exclusively distribute in the afternoons throughout the private business estate.
The new Google Phone HTC Magic has just released with a nice video explaning all the features of the Googl Phone.
advertiser: Google Phone with Vodafone
(TrendHunter.com) Scandalous Rihanna photos have set the web ablaze with buzz. Everyone wants to see the alleged exposed camera phone pictures and decide whether or not they are real or fake.
However, I’m more obsessed…
Gosto muito da internet porque ela possibilita a execução de idéias sem barreiras. A última delas foi criada na Espanha pela agência Remo.
Nesse caso, a Mitsubishi escondeu espalhou 30 peças do novo Colt por vários banners inseridos nos mais importantes portais do país. O primeiro participante, inscrito na competição, que encontrar todas as peças e montar o novo Colt, no hotsite (www.bajateuncoltgratis.com), ganhará um Colt 0km.
Ainda no hotsite, os usuários também vão encontrar um fórum de discussão onde centenas de participantes discutem e trocam informações e dicas sobre a localização dessas peças. Pensando logo de cara, parece ser bem simples, mas as peças se alternam diariamente nestes banners. É por isso também que foi inserido um “salão virtual de intercâmbio” no mesmo hotsite. É nele que os usuários poderão receber dicas oficiais de onde foram parar as peças escondidas pela web.
Paguei um pau pra idéia. Só resta saber se realmente vai gerar o resultado esperado.
:: Dica da Giovanna Ricci
In the United States, there are currently over 44 million people with no health insurance. HealthJustice is introducing five TV spots featuring B.J. Hunicutt (Mike Farrell) of the hit televisions series M*A*S*H. Mr. Farrell has graduated from TV doctor to author and activist. HealthJustice produced a series of five ads with B.J. speaking to doctors and nurses about “Single Payer” health care.
Single-payer healthcare is the payment of doctors, hospitals and other healthcare providers from a single fund and is one of the systems used to provide Universal Healthcare. A bill has been introduced to Congress, H.R. 676, that outlines the “health care for all” strategy.
There will be five ads in rotation coordinated with a nationwide calling, emailing and faxing campaign to Congress and the White House. As of Friday, May 8th, over 25 thousand faxes, 2000 voicemails/phone messages and numerous emails had been sent to Congress and the White House, all requesting single payer health care.
The campaigns and the TV ads are funded entirely with donations to HealthJustice, typically less than $100 each. Seed money came from Physicians for a National Health Program and from the Leadership Conference for Guaranteed Health Care.
In short, we do. Although there are no specifics, the bill does cover where funding would originate:
The bill is hitting at an opportune time as more and more Americans find themselves without jobs and health care. For more information, or to get involved, visit www.1payer.net.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312..
(TrendHunter.com) British model Ash Stymest is the embodiment of punk youth. Always with a cigarette in his mouth, the carefree skinny model sports numerous body tattoos done by his friends and a whole lot of attitude.…
Sem o DirecTV HD, a sua TV de LCD está no passado: essa é a tradução da assinatura destas duas peças acima (”Without DIRECTV High Definition – your LCV TV is in the past“). Tudo se resume a um simples conceito que faz uma adequação de desenhos antigos aos mais atuais. Uma ótima sacada dos equatorianos da La Facultad 
:: Via AotW
[UPDATE] Grand Prix na categoria Cyber do Wave Festival 2009 [/UPDATE]
Em março passado, a Fiat realizou uma ação que uniu um game em tempo real, ao vivo, e o Big Brother Brasil. Um Punto T-Jet podia ser controlado remotamente de dentro da casa, competindo com um piloto real num autódromo.
Parece complicado? Assista o vídeo-case abaixo para entender fácil, fácil. Se quiser, pode conhecer também o site do Punto T-Jet. Certamente vai ser figurinha presente nos festivais pelo resto do ano.
| Via colmeia
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Nejat Talas is an award-winning photographer whose work in advertising has been previously featured on TrendHunter.com. However, there’s another, rather scandalous side to Talas’ photography when it comes…
The New York Yankees are perhaps the most famous brand in American sports. They have an interesting dilemma this season as every televised home game has turned into a negative “ad.” Though they play to near capacity crowds, the Yankees miscalculated demand for the very best seats in the new Yankee Stadium, and many went unsold. This leads to empty seats near the field and unfortunate camera shots. If the Yankees were my client I would suggest they gradually invite people from the obstructed view seats near centerfield to sit in those vacant seats starting in the third inning. Anything to rid themselves of that three hour negative image ad.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
Para explicar o beabá da TV Digital, a LG acaba de lançar o site “Os Remotos”. Uma família, comandada pela vovó Lourdes, descobre as diferenças e vantagens entre os tipos de televisão.
Um vídeo de 8 minutos mostra diversas situações da família com uma TV Digital, com quatro intervenções pelo caminho com explicações técnicas e didáticas.
A proposta da campanha é desmistificar a tecnologia para um público amplo, e mostrar que para entender a TV Digital não precisa ser geek. A vovó Lourdes também tem um blog.
Bem leve e divertido, dá para assistir até o final sem esforço. A criação é da Sinc, com produção da colmeia e áudio do Estúdio Mellancia.
Post originalmente publicado no Brainstorm #9
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MINNEAPOLIS (AdAge.com) — On Friday, the Labor Department reported that joblessness jumped to a 25-year high of 8.9%. On Sunday, Donald Trump — whose "You're fired" catchphrase caught fire in 2004, when unemployment was 5.5% — had 31% of last year's "Celebrity Apprentice" finale viewers give the show the pink slip, as it delivered a 3.1/9 rating and share. Still, as a sign of the times of the new network economy, NBC is bringing back the inexpensive reality show about the rich and famous, even though it continues its demo decline. For the season "Celebrity Apprentice" was down 29% from last year, and two thirds from "The Apprentice's" breakout a half decade ago.
(TrendHunter.com) After a crazy wave of fan-made posters for ‘The Twilight Saga: New Moon,’ the much-awaited sequel to the wildly successful film ‘Twilight,’ three purported real promo posters depicting Kristen Stewart,…
Advertising Agency: Y&R DUBAI, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Copywriter: Shahir Ahmed, Amit Kapoor
Art Director: Shahir Ahmed, Komal Bedi Sohal
Account Supervisor: Nadine Ghossoub
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
