May
21
Global Radio switches to Platform-A’s Adtech system
Posted in: UncategorizedLONDON – Global Radio has made changes to the technology it uses for its online advertising, replacing its Atlas service with AOL’s Adtech.
May
21
BBC Worldwide adds Goodman and Baynes to global sales team
Posted in: UncategorizedLONDON – BBC Worldwide has made two key appointments to its global ad sales team, completing the make-up of its three new units as it looks to ramp up its ability to sell across multiple platforms.
May
21
Panamericana | Até onde vai a sua criatividade?
Posted in: UncategorizedAssista o novo e belíssimo filme da Escola Panamerica de Arte e Design que estará concorrendo em Cannes, este ano. A criação da Almap BBDO segue o conceito da mesma campanha que já virou um grande case.
May
21
Hovis targets 1.2m coupons in Best of Both push
Posted in: UncategorizedLONDON – Hovis has launched a nationwide doordrop and coupon campaign targeting 1.2m mums with its Best of Both product.
May
21
‘Feeding kids meat is child abuse’ claims Peta
Posted in: UncategorizedLONDON – People for the Ethical Treatment of Animals has unveiled a billboard ad campaign in the UK bearing the inflammatory slogan “Feeding kids meat is child abuse”.
May
21
BBC increases YouTube presence with new deal
Posted in: UncategorizedLONDON – YouTube is beefing up its UK content offering by renewing a deal with BBC Worldwide for the distribution of several new channels.
May
21
AUTO. SUEÑO Y MATERIA – Cars and landscapes
Posted in: Uncategorized
Cars have shaped the 20th century probably more than any other product of technology. Ever since Carl Benz created the first “horseless carriage” (1885), the automobile has had a deep impact on almost every single aspect of our life: landscapes, architecture, geo-political relationships (necessity to gain control of the areas that produce its fuel), social and labour movements, even the air we breathe continue
May
21
Social Media Bible Weighs More Than Real Bible
Posted in: Uncategorized
May
21
YouTube approves branded version of school birth viral
Posted in: UncategorizedLONDON – YouTube has allowed a viral ad for NHS Leicester, depicting a crowd of teenagers watching a classmate giving birth in a school field, to remain on the site having previously banned an unbranded version.
May
21
Toyota Dictionary.com
Posted in: UncategorizedViram a nova intervenção da Toyota no Dictionary.com? O fundo inteiramente alterado, mantendo a caixa de pesquisa no centro.
Claro que podemos falar das possibilidades criativas que isso proporciona, mas só consigo imaginar uma coisa: e se o Google permitisse algo assim?
Post originalmente publicado no Brainstorm #9
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May
21
Revolution and Brand Republic launch digital bulletins
Posted in: UncategorizedLONDON – Revolution and Brand Republic have teamed up to launch two daily email bulletins, Digital AM and Digital PM, to keep you up to date with everything that’s happening in digital.
May
21
Chest-Cooling Camisoles – Uniqlo’s Moisture-Wicking Bra Top is Hot in Japan (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Cool chests are breaking out all over Japan with The Bra Top.
Some women just are too well endowed to go braless in the sweltering summer heat in Japan, so Uniqlo has added the support of a bra into…
May
21
Google expands Analytics tool to YouTube brand channels
Posted in: UncategorizedLONDON – YouTube is integrating Google Analytics into its brand channels, which will allow advertisers to track viral and video campaigns in greater detail.
May
21
Samsung mostra notebooks de massinha em novo viral
Posted in: UncategorizedA Samsung mantém a sua periodicidade quase religiosa de lançamento de virais, provando que o que vale é experimentar e ver o que dá certo.
O último foi criado para mostrar o mini-notebook N310, com efeitos especiais de massinha e todo tipo de artimanha que esses caras de feiras de tecnologia tentam para vender mais.
Post originalmente publicado no Brainstorm #9
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May
21
Volkswagen Service: Winter Check, Summer Check
Posted in: Uncategorized
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Cristina Marcellini
Copywriter: Valerio Le Moli
May
21
Rail operator takes delays to Twitter
Posted in: UncategorizedLONDON – Rail operator First Capital Connect (FCC) is to use Twitter to update passengers about delays and problems with rail network they are travelling on.
May
21
Communisis tells City of weak direct mail demand but is upbeat on statement marketing
Posted in: UncategorizedLONDON – Communisis plc, the print and database group, has told the London Stock Exchange that demand for direct mail is poor.
May
21
Information Arts launches automated data enhancement service
Posted in: UncategorizedLONDON – Information Arts is launching an automated service called FLTR which is designed to help companies improve the integrity and value of the customer data they hold.
May
21
UK marketing services revenue dips at Experian
Posted in: UncategorizedLONDON – Experian has revealed that its UK marketing services division suffered a 2% drop in revenues for the year to March 31 as organic growth dropped by 3%.
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