Mar
10
Local alliance targets ownership rules
Posted in: UncategorizedLONDON – The regional newspaper industry is drawing up an extensive audit of the state of the sector to persuade the Government to abolish local media ownership rules.
Mar
10
Declining global car sector takes toll on UK media
Posted in: UncategorizedLONDON – The fallout from the global automotive sector is taking its toll on UK media, with audience measurement panel Barb tracking a near-20% year on year drop in TV car impacts in the first six weeks of 2009.
Mar
10
Maruzzi set to leave CondéNet
Posted in: UncategorizedLONDON – Stefano Maruzzi, president of CondéNet International, Condé Nast’s global digital unit, is to leave the publisher after just two years in the role.
Mar
10
Whetton quits as Sunday Times Travel publisher
Posted in: UncategorizedLONDON – Sandy Whetton, the former managing director of News Magazines, is to leave his role as group publisher of News International-owned Sunday Times Travel magazine after less than a year in the post.
Mar
10
Absolute commercial chief Hewat moves to Telegraph
Posted in: UncategorizedLONDON – Telegraph Media Group has appointed Absolute radio commercial director Nick Hewat as its new sales director.
Mar
10
ITV online revenue boss falls victim to cost-cutting drive
Posted in: UncategorizedLONDON – ITV’s head of online revenue, Gary Cole, is to leave the embattled broadcaster as part of its wide-ranging cost-cutting and redundancy process.
Mar
10
National ad spend on radio drops more than 20% in Q4
Posted in: UncategorizedLONDON – National advertisers’ spend on radio plummeted by more than a fifth year on year in the last three months of 2008, with total spend across all advertisers down 6.3% across 2008.
Mar
10
Vampire Jewelry – Accessories Inspired by ‘Twilight’ Series and ‘New Moon’ (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The obsession with New Moon, the next flick based on the Twilight book series by Stephenie Meyer continues as news such as new cast members (Dakota Fanning will star as Jane) and set locations (Vancouver)…
Mar
10
Crisálidas, mental landscapes in transformation
Posted in: Uncategorized
Fernando Gutiérrez draws images pulled from the mass-media in a sketchy manner on acetate and later superimposes them to others. His piece innovates the traditional technique of drawing from within, while redefining it and positioning it in the present by the use of new techniques and supports continue
Mar
10
PIX Melhores da Websfera 2009: Braincast TV ganha Melhor Videocast
Posted in: Uncategorized
Foram revelados ontem a noite, dia 9 de março, os vencedores do prêmio “Melhores da Websfera 2009″, realizado pela revista PIX.
Um júri de 150 pessoas que estudam ou usam a internet freneticamente indicaram, em esquema de top of mind, os melhores sites, blogs, vídeocasts, podcasts, pessoas, eventos, projetos e sites ligados à produção de conteúdo independente no Brasil, que se destacaram no período de 01 de janeiro a 31 de dezembro de 2008.
E orgulhosamente, o Braincast TV foi o ganhador na categoria Melhor Videocast. Parabéns e obrigado a todos os envolvidos, equipe do Enxame, estúdio Mellancia, Cristiano Dias, Bruna Calheiros, entre outros.
O Brainstorm #9 também esteve indicado nas categorias Melhor Layout de Blog, Melhor Uso de Publicidade em Blog e Blogueiro do Ano.
Confira todos os vencedores do Melhores da Websfera 2009 no site da PIX.
foto: colmeia | Gravação do Braincast TV #2 [julho.2008]
Mar
10
Wanting to Be You
Posted in: Uncategorized
This suit allows one ardent fan to distinguish themselves from the crowd at film premieres. Comprised of a projector, speakers and a light system, controlled by an portable media player, the suits emits hysterical screams louder than the standard fan collective. As the target star approaches confessed messages are projected. When the wearer gets the attention from the object of their devotion, the suit rejoices by bursting into a climatic display continue
Mar
10
Brownies Madness!
Posted in: Uncategorized
Sweet tooth people and foodies who are simply crazy about brownies are sure to like this piece of information. Great American Cookies, long known for delicious fresh-baked cookies and Cookie Cakes, announces the launch of the first-ever “Brownie Madness!” celebration. The celebration is the first time the company has made their large selection of brownie flavors the focus of a company-wide promotion. Great American Cookies is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
With this celebration, Great American Cookies introduces a Chocolate Chip Cheesecake brownie, a decadent new cheesecake brownie flavor loaded with chocolate chips and topped with a rich chocolate ganache. The Chocolate Chip Cheesecake brownie joins Great American Cookies’ other decadent brownie flavors: Fudge; Fudge Nut; Cheesecake; Strawberry Cheesecake Swirl and German Chocolate.
“The new Chocolate Chip Cheesecake brownie is so delicious, we wanted to introduce it with a celebration around all of our brownies!” said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. “Just like our famous cookies, our brownies are fresh-baked in our stores using our proprietary recipes.”
(Source) Press
Mar
10
Quay Vodka Sails Into America
Posted in: Uncategorized
Vodka is a drink that most people love to consume and while we have our own line of brands that are pretty much popular locally, the taste of French Vodka is something rare for most. American vodka connoisseurs will soon be able to enjoy a French-made vodka that evokes the simple elegance of the Mediterranean region of Europe: southern France, Italy, Spain, Portugal and Greece. Bravado Imports is introducing Quay Vodka (http://www.quayvodka.com), an ultra-premium, artisan-crafted Mediterranean spirit, to select U.S. markets.
Quay Vodka is the culmination of Sheckart’s five-year search for the best European ingredients and blending techniques. The classification “artisan crafted” denotes the meticulous, hands-on approach taken in its creation. “Quay Vodka is made by a master distiller and in smaller quantities than most vodkas,” explained Sheckart. “The resulting attention to detail makes for a finer spirit, and Quay has all the qualities you look for in a fine spirit: ultra smoothness, complexity, that round-the-mouth feel and a flawless finish.”
(Source) Press
Mar
10
Texas Instruments Offers New Power Battery Gauge for Mobile Phones
Posted in: Uncategorized
A new single-cell battery fuel gauge has been unveiled by Texas Instruments today which will help in monitoring devices in systems. Impedance Track technology accurately predicts battery capacity instantly under all operating conditions, including battery age, temperature and discharge behavior.
Today, TI ships millions of battery fuel gauge ICs with Impedance Track technology to customers worldwide in applications ranging from notebooks to smart phones.
Key features:
- Patented Impedance Track next-generation gauging algorithm
- Accurate and complete battery fuel gauge
- CPU-based IC reports remaining capacity, time-to-empty, voltage, current, temperature and more
- Calculates remaining charge under all conditions
- System-side implementation even with a removable battery
- 12-pin, 2.5 x 2 x 0.625 mm WCSP package
Key benefits
- Provides complete “state-of-health” battery information so a system can effectively manage the battery and extend run-time
- No calculations needed with the host microcontroller for easy implementation
- Accurate display of run time under all conditions
- No extra circuitry needed inside the battery pack
- Smallest Impedance Track solution in the industry
(Source) Press
Mar
09
Remember Your Objective
Posted in: UncategorizedA simple ad is usually and effective ad. The goal of most advertising is to get the consumer to take some direct action. People like to be led, so if you give them something simple to do, they’ll usually come through for you.
Mar
09
Don’t flush more trees down the toilet
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: DDB, Muscat, Oman
Creative Director: Mahesh Anvekar
Art Director: Pravin Amudan
Copywriter: Santu Sakar
Graphic Designer: Nilesh Ayare
Via [AdsoftheWorld]
Mar
09
A recurrent mystery / Serpent de Mer ?
Posted in: Uncategorized |
 |
| THE ORIGINAL? Mercedes CL-Class “is it real?” – 2006 Source : Eurobest Advertising Festival, Agency : Young & Rubicam (Israel) |
LESS ORIGINAL : Volkswagen Scirocco “experience the unusual” – 2009 Source : Adsoftheworld, Agency : DDB Gulf (United Arab Emirates) |
| Tous les deux ou trois ans cette idée revient sur le devant de la scène créative tel un serpent de mer. Serpent de mer : au figuré cette expression correspond à un sujet peu crédible ou ennuyeux apparaissant de façon récurrente (définition Wikipédia). On ne saurait mieux dire! |
Mar
09
The Threat to Direct Marketing in Germany
Posted in: Uncategorized
Blogger Gunnar Brune examines the perilous state of direct marketing in Germany as politicians respond to misuse of consumer information by pushing for a ban.
Mar
09
Fight isolation, poverty, neglect
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: Pirana, Dubai, UAE
Creative Directors: Arun Diwakaran, Shehzad Yunus
Art Director / Copywriter: Kiran Chandorkar
Via [AdsoftheWorld]
Mar
09
NBC’s ‘Celebrity Apprentice’ Slips 21% From Premiere
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Just because Sunday Night Football is over doesn't mean the night's prime time isn't about gamesmanship. But it was the reality game show that didn't win its timeslot that was the bigger story of the night, as "Celebrity Apprentice," which is running concurrently with host Donald Trump's endgames with several of his troubled, if not bankrupt, business ventures, lost 21% of its season premiere audience from last week, falling to a 3.1/8 rating and share in the ad-centric adult 18-49 audience.
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