NBC’s ‘Celebrity Apprentice’ Slips 21% From Premiere


MINNEAPOLIS (AdAge.com) — Just because Sunday Night Football is over doesn't mean the night's prime time isn't about gamesmanship. But it was the reality game show that didn't win its timeslot that was the bigger story of the night, as "Celebrity Apprentice," which is running concurrently with host Donald Trump's endgames with several of his troubled, if not bankrupt, business ventures, lost 21% of its season premiere audience from last week, falling to a 3.1/8 rating and share in the ad-centric adult 18-49 audience.

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