PATTAYA, Thailand (AdAge.com) — Japan, a perennial winner at the Asia Pacific Advertising Festival, or AdFest, again took home some of the top prizes this year. But Japan is losing its dominant position at the "Cannes of Asia" to the region's economic powerhouses, China and India.
SXSW Interactive wrapped up last week, leaving the new-media mavens who attended a little more sober about the future despite the usual whirlwind of events and parties. Often dubbed the Sundance of new media, SXSWi is the bellwether for what lies ahead for digital culture. Here are seven unthinkable ideas from SXSWi 2009. Savvy marketers should consider these the tremors that lead to trends.
In today's broken economy, troubled by the threat of layoffs, employees are reeling from a sense of powerlessness and, in turn, fear. But that fear isn't necessarily pushing them to work harder. Fear can be paralyzing, leading to lowered productivity. If, as a manager, you are not communicating about your business and people are worried about losing their jobs, well, that is about as unmotivating as it gets.
Um coro com aparelhos celulares, telefones fixos e laptops produz uma melodia maravilhosa, mixando várias combinações possíveis entre os diferentes “instrumentos”.
O concerto foi criado para ilustrar que agora é possível integrar vários aparelhos de comunicação, graças à Cosmote Mobile Network, a operadora de telefonia e telecomunicações, líder na Grécia.
O vídeo foi filmado (ao vivo) com um coral profissional, no Athens Music Hall, famoso por ter um ótimo sistema de acústica e sonoridade.
“A mais harmônica combinação entre móveis, telefones fixos e Internet em qualquer lugar” é assinatura do filme publicitário. Confira abaixo:
:: Criação da Bold Ogilvy
A lot of ad campaigns start out with great elements and then bog down. To avoid a tired ending or a drift to nowhere, plan the whole campaign at the beginning. Some novelists say they start by writing the last chapter. If you know where you’re going you’ll get there more easily, your message will be more coherent, and you’ll have more fun.
Happy Endings
In a rapidly changing industry, what can we, as junior-level employees or interns at agencies, do to deliver more than just ideas? How do we prove added value and demonstrate that we are more than just employees? Here are three ways.
SAN FRANCISCO (AdAge.com) — Elisa Steele has officially joined Yahoo to lead its marketing efforts, a post that oversees the portal's brand, its worldwide marketing strategy and other functions.
A unique chart presentation to sum up everything about social media planning!
Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done therie is surprise it’s not better.
Ontem à noite, conversando por e-mail com o Paulo Cruz, da TBWA Chiat/Day (Los Angeles), ele me contou sobre o projeto Tap Project Radio, uma rádio online que faz parte da campanha Tap Water, iniciada pela Droga5, em 2006, para o WWF – visando levantar fundos para que se limpem as águas – tornando-as mais potáveis e próprias para o consumo da população mundial.
Lançado neste último final de semana, em parceria com a TBWA, o Tap Project Radio traz, desde domingo, músicas escolhidas e tocadas por renomado(as) DJs/ Bandas/ Artistas e Celebridades. Ao mesmo tempo, dentro de um estúdio de som, eles vão falando do projeto e pedindo pra galera doar (online ou pelo celular).
Bandas como Duran Duran, Ok Go, Rilo Kiley, Kenna e artistas como Elijah Wood foram convidados para colaborar com este movimento social.
US$ 10.000 para prover água potável para 10.000 crianças por 40 dias.
Confiram detalhes e ouça ao vivo no site do projeto. A programação vai até o próximo dia 27, sexta-feira.
| Missão: levantar USD 10 mil para prover água potável para 10.000 mil crianças.
| Periodicidade: a programação da rádio online vai ao ar até o dia 27 de março.
| Site: www.tapprojectradio.org
Agency: La Comunidad, Argentina
General Creative Directors: Joaquín Mollá & José Mollá
Creative Directors: Fernando Sosa & Ramiro Raposo
Art Director: Martín Insua
Copywriter: Ezequiel Soules
Agency Producer: Juan Manuel Menvielle
Directors: Matías Moltrasio (Yellow & Blue)
Production House: Landia
Ad Agency: SAATCHI & SAATCHI, Beirut, Lebanon
Chief Creative Officer: Eli Khoury
Creative Director: Samer Younes/Odile Riachi
Copywriter: Nizar El Hindi/Maral Ghanma
Agency Producer: Eli Zreik/Marie-christine Melhem
Production Company: CITY FILMS, Beirut
Producer: Joyce Hadifé
Via [DubaiLynx]
The fat art is born with the burger grease art in this new viral video.
A guy suppose to be called Phil Hansen has created art by painting the Mona Lisa from Leonardo Da Vinci with 10 hamburgers’ fat on a white canvas.
The result is a huge nice Mona Lisa in fat!
I don’t know if […]
Advertising Agency: Leo Burnett, Lisbon, Portugual
Creative Director: Chacho Puebla
Art Director: Mico Toledo
Copywriters: Erick Rosa, Renato Lopes
The film pays-off with the phrase: The most harmonic combinations between mobile, landline phones and internet on the go.
Credits:
Agency: Bold Ogilvy
Client: Cosmote mobile phone network
Executive Creative Director: Yannis Sideris
Creative Director: Lazaros Nikiforidis
Copywriter: Giorgos Kannelopoulos, Petri Capetanopoulou
Art Director: Vagelis Tolias
Planning Director : Marina Triantafyllidou
Account Planner: Michael Paredrakos
BU Director: Elias Mavidis
Account Director: Giorgos Zarogiannis,
Account Manager: Theodore Kachaidis
Account Executive:Kallia Vergadou
Production Company: Foss
Producer: Michalis Alexakis, Eleni Asvesta
Director: Harry Patramanis
Photography Director:Aris Stavrou
Advertising Agency: DLVBBDO+Proximity, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Colombo
Copywriter: Mattia Cugini
Photographer/illustrator: Alessandro Bavari
Nice guerrilla marketing concept for a window cleaning product using glass carriers in the street for this video.
The glass is so clean that it seems transparent…
"Sometimes when you see nothing, you see everything"
Another smart use of the transparency in advertising […]
I've finally come down from that "SXSW high" that so many people warned me about. Here are some of the things I learned.
Abstract render savvy / Depthcore’s father Justin Maller just popped out some hot freshness down at his site. Over 20 pieces for your eyes to get blown away.
Go show some love.
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