Can Intec Drive Market Growth?

During these times of recession, you can expect the so-called experts to be on the hot seat. For one, their actual efficiency on business analytics will be put to the test and Intec is certainly one global company that is caught in this mix, being looked up by the mobile industry to improve the market saturation today.

“Given current economic uncertainties around the globe, operators are looking for high-performing solutions that will deliver rapid ROI and enhanced customer satisfaction,” commented Andrew Taylor, CEO of Intec. “Intec’s OSS and BSS solutions have proven track records in more than 70 of the globe’s top 100 network operators, and we’re delighted that both established operators and new market entrants continue to see the value in our highly relevant, cutting-edge technologies.”

With Intec’s mediation solution, Exatel, Novotel and Celcom will gain full convergent mediation capabilities thereby enabling the rapid deployment of new services and their respective ability to secure market growth.

With proven ability to handle the highest levels of traffic and multi-party settlement with a variety of third party providers, Intec’s InterconnecT addresses the needs of dynamic operators dealing with both traditional and next generation products and services.

As well as preventing revenue leakage and securing increased revenue streams, InterconnecT delivers rapid ROI, within a minimal time-frame, on one fully flexible and scalable platform.

(Source) Press

Bayer Campaign Means?

Bayer was ordered to run corrective advertising for one of its brands. The FDA and 27 state attorneys general ordered Bayer to produce a six-month, $20 million corrective-advertising campaign for Yaz, the German pharma company’s birth-control pill. It began in late January and is scheduled to end July 26.

The FDA ruled that Bayer’s marketing and advertising for Yaz was deceptive and made false claims regarding its efficacy for acne and premenstrual syndrome. In a statement, Illinois Attorney General Lisa Madigan, who crafted the terms of the agreement with two other attorneys general and the FDA, said, “This settlement reflects the continual monitoring my office performs to ensure the pharmaceutical industry is not using deceptive marketing and advertising practices.”

(Source) Ad Age

Diet Coke and Duffy urge women to express themselves

LONDON – Coca-Cola has unveiled its Diet Coke ad featuring Welsh pop artist Duffy.

Duffy Diet Coke ad to break during Brit Awards

LONDON – Diet Coke’s latest ad, starring Duffy, will break on Wednesday night during ITV’s Brit Awards coverage.

Diet Coke to launch Duffy ad during Brits

LONDON – Diet Coke is to debut its new TV spot featuring Welsh singer Duffy on February 18 during ITV1’s coverage of the Brit Awards.

Liga Contra el Cáncer: 15,000 butts

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The Peruvian League to fight against cancer asked Ogilvy & Mather Lima to create a campaign for their no-smoke day. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, Ogilvy dramatized the threat that cigarettes represent for a non-smoking person, in this case, a little girl.
A month and half before the campaign, with the help of many volunteers, Ogilvy was able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil paint.

Advertising Agency: Ogilvy & Mather, Lima, Peru
Creative Director: Aldo Canchaya
Creative Team: Diego Guzmán, Yacub Tabja, Daniel Morales
Illustrator: Jose Antonio Bao

Coat Hook

Un concept original de Nicola Enrico Stäubli avec cet objet composé d’une simple bande de métal de 4mm d’épaisseur. Une fois repliée, elle forme un porte-manteau composé de deux boucles. À l’état de prototype disponible en trois coloris.

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Banishing Bad Fashion – Fashionism Says Adios to 10 of 2008’s Most Infamous Style Flubs (GALLERY)

(TrendHunter.com) These fashion trends from 2008 are gone, hopefully for good. The three trends I’m glad to see go are the skinny jeans for men (I hate the word skinny), the moustache (save it for Halloween night) and women…

Teen Domestic Violence Forums – MTV’s “Chris Brown and Rihanna: Love in Trouble” (VIDEO)

(TrendHunter.com) The whirlwind surrounding Chris Brown and Rihanna has incited a number of rumors and ill will, but it’s also brought to light a controversial subject that doesn’t often get discussed.

On Friday, MTV hosted…

Valetine songs from digglytone

Ad Agency: Impact BBDO, Kuwait

Via [Ads2Blog]

Christian Delano drum teacher

Click to enlarge the creative ad / design

Advertising Agency: Bronx, Curitiba, Brazil
Creative Directors: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte

Creepy Celeb Emulation – Angelina Jolie is Irritated by Octuplets’ Lookalike Mom (VIDEO)

(TrendHunter.com) All week long, we’ve seen side-by-side images of Angelina Jolie and Nadya Suleman, the mother of newborn octuplets. Now a source close to Angelina Jolie has spoken out against Suleman to the press.

According…

Teen Fashion Queens – Jane Aldridge of ‘Sea of Shoes’ is a Style-Savvy Young Blogger (GALLERY)

(TrendHunter.com) At 16, she may not be old enough to vote, but she’s got a killer wardrobe to show off to the masses via her insanely popular fashion blog, Sea of Shoes.

It’s enough to make an adult with student loans…

SuperValu Recalls Fruit and Nut Trail Mix

logo_sv-logoAnother company made a voluntary recall in the midst of this salmonella crisis and that is SuperValu Inc. SuperValu has voluntarily recalled trail mix and fruit and nut trail mix products sold under the ACME, Albertsons, Jewel, and Shaw’s brands because they may contain peanut products that have the potential to be contaminated with salmonella. The precautionary move follows a nationwide recall issued by Peanut Corporation of America (PCA) of all products produced in its Plainview, Texas processing facility.

The products were sold at SUPERVALU-owned stores Albertsons, ACME, Jewel-Osco, and Shaw’s in all of the states where they operate. The identified items have not been directly linked to the salmonella outbreak and there have been no reported cases of the illness.

However, because the safety of customers is a top priority and out of an abundance of caution, SUPERVALU has voluntarily recalled the products.

(Source) Business Wire

Power Rangers Speed into New York Toy Fair

ban11538Power Rangers is a familiar name in the world of toys and animation and Bandai America, Inc. is making use of this to introduce a new vehicle theme. Inspired by the television series’ vehicle adventures in ”Power Rangers RPM,” the brand’s Fall 2009 lineup features products with increased play value – from the Auxiliary Trax System to limited edition chase figures and retro Megazords – all certain to drive excitement among fans and collectors of all ages.

Power Rangers RPM is set to premiere on March 7, 2009 on ABC Kids. This perpetually popular boys’ franchise continues to be a major success due to the powerful brand elements that translate from the television series to retail and allows kids to collect, as well as play out the ultimate adventures as their favorite Power Rangers hero.

(Source) Press

New Fashion Toy Shailie for Girls

Much of the news and attention these days are coming from the New York Toy Fair and Style Paige, LLC will be launching Shailie, a fashion design toy primarily for girls ages 5-12, at the Toy Industry Association’s Toy Fair 2009, February 15-18, 2009 in New York City.

“Typical dress-ups give a girl no choice other than which dress to wear. Shailie™ goes beyond traditional dress-ups and is surprising to others in the toy industry because there’s really nothing like it,” said Kari Kawa, founder of Style Paige. “Because Shailie™ lets girls become fashion designers and models all in one, some have even compared it to a play-version of Project Runway™.”

To get started, the Shailie™ Starter Kit includes a life-size dress form (girl’s size medium). Offered in pink polka dot, the dress form doubles as a darling accent to any girl’s room décor. The Starter Kit also includes the base dress (a slip-like top and skirt that’s the foundation for attaching the outfit pieces–compatible with all Shailie™ fashion kits, products, and accessories) as well as the pieces necessary to create a shimmery crystal satin and sequined dress.

(Source) Press

Harumika Fashion Designers Wanted

HarumikaJapan is on the prowl for fashion designers to achieve “Runway Ready” status with Harumika, the new dress-form fashion doll from Bandai America Inc. Already a huge phenomenon in Japan, Harumika lets girls “style their imagination” and easily design attire with colorful fabrics and fashion accessories – all with no sewing required.

To create “Ready to Wear” looks, all girls have to do is chose a swatch of the exclusive Harumika fabric, style it by wrapping the fabric around the dress form, then secure the look using the stylus design tool with the patent-pending Style Lock System on the back of the dress form. The exclusive signature Harumika fabrics can be used to design a “look of the day” everyday!

The fun and excitement of fashion design continues online at the “House of Harumika” website and design portal launching in June 2009. Girls can upload photos of their favorite looks to their “Style File” and display their designs in their own virtual “Dressing Rooms.” They can also show off their hottest looks to all their friends by participating in online fashion shows or creating their very own “Look Book” for their collections.

(Source) Press

Sherry Kwon Dance Sports School: Tango

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“Dance lessons. See where it gets you.”

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim
Copywriters: Eugene Park, Ron Thomson
Illustrator: Kyungseop Shin
Chief Creative Officer: Wain Choi

A romantic dinner at Hindi & Wox

Click Image To Enlarge

Advertising Agency: Still Motion, Jordan

Adrants Launches Facebook Group. Will Anyone Care?

adrants_facebook.jpg

Ya know, it’s not like anyone ever does anything after they join a Facebook group, right? Seriously. How many Facebook groups do you belong to? Can you even remember?