Hasta La Creative!

Much of the news and attention these days are coming from the New York Toy Fair and Style Paige, LLC will be launching Shailie, a fashion design toy primarily for girls ages 5-12, at the Toy Industry Association’s Toy Fair 2009, February 15-18, 2009 in New York City.

“Typical dress-ups give a girl no choice other than which dress to wear. Shailie™ goes beyond traditional dress-ups and is surprising to others in the toy industry because there’s really nothing like it,” said Kari Kawa, founder of Style Paige. “Because Shailie™ lets girls become fashion designers and models all in one, some have even compared it to a play-version of Project Runway™.”

To get started, the Shailie™ Starter Kit includes a life-size dress form (girl’s size medium). Offered in pink polka dot, the dress form doubles as a darling accent to any girl’s room décor. The Starter Kit also includes the base dress (a slip-like top and skirt that’s the foundation for attaching the outfit pieces–compatible with all Shailie™ fashion kits, products, and accessories) as well as the pieces necessary to create a shimmery crystal satin and sequined dress.

(Source) Press