Vanish-Ink Laser Tattoo Removal: Mr. Roarke
Posted in: UncategorizedAdvertising Agency: Marked for Trade, Charlotte, USA
Creative Director / Art Director: Phil Jones
Copywriter: Ryan Coleman
Advertising Agency: Marked for Trade, Charlotte, USA
Creative Director / Art Director: Phil Jones
Copywriter: Ryan Coleman
Back in October 2007, Rob O’ Copp was fined £30 by a Police Community Support Officer (PCSO), for cycling a short distance across the pavement towards a cycle stand in Nottingham City Centre, in England.
Although their uniform is deceivingly similar to that of police officers, PCSO do not belong to the Police Federation, the staff association for all police officers. Their powers are very limited but citizens might not know it. For example, PCSOs have the same powers of arrest as other ordinary citizens. They cannot detain any ‘offender’ for more than 30 minutes. Their job is to deal with low-level disorder and anti-social behaviour, leaving regular police officers to concentrate on more serious crimes. More generally, PCSOs patrol the street to reassure communities by their high-visibility presence.
His mis-adventure with a PCSO inspired Rob O’Copp to set up PCSO Watch project. Along with a fellow undercover agent, he gave us a glorious and entertaining presentation of their activities at the Radiator festival a couple of days ago (proper report will follow, at least that’s the plan) .
PCSO Watch project has declared that ‘We are all Police now’ and launched the The Office of Community Sousveillance operation. ‘Sousveillance officers’ have spent several weeks collecting information, data, and stories about PCSOs and the Community Protection Officer (CPO). During the Radiator festival , they are operating from a mobile field unit placed temporarily in hotspots around the city. The unit is in fact a caravan stationed legally in the center of Nottingham. Wearing a fluorescent jacket similar to the one PCSOs and COPs don and occasionally putting on a mask in the shape of a CCTV camera, they patrol the streets of Nottingham keeping an eye on the ones who keep an eye on the whole city.
The Office of Community Sousveillance is asking for your help in contributing your stories about PCSOs and their Community Protection Officer (CPO) colleagues, stories will be added to their blog.
Members of the public who would like to be interviewed anonymously or wearing a disguise for a video archive are invited to contact: Officer Rob O’Copp at The Office of Community Sousveillance
email rob.ocopp@yahoo.co.uk
phone 07530 946082
On view at Surface Gallery and in the streets of Nottingham through January 24, 2009.
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THE ORIGINAL? Schadlingsbekampfung – 2004 “Pest exterminators” Agency : Grey Worldwide (Germany) |
LESS ORIGINAL : Bugs “Pest Control” – 2006 Source : Adsoftheworld, Agency : Freelo Santa Cruz (Bolivia) |
Passons sur le fait que ce coup a déjà été fait avec d’autres célèbres paires pour d’autres célèbres produits et admirons la ressemblance de l’idée et du secteur, et de l’ignorance (sans doute excusable) des créatifs Boliviens… |
Após surpreender o mundo com a sua capa de e-paper (relembre aqui), a revista americana Esquire inova de novo, e lança um projeto comercial que será apresentado aos seus leitores na edição de fevereiro.
A inovação faz parte de um novo posicionamento comercial do veiculo, e terá a Discovery Channel como sua primeira “advertiser tester“.
A fim anunciar de forma “fora da caixa” a nova temporada do programa “One Way Out”, nos Estados Unidos, a Discovery pagou US$ 250,000 (isso mesmo que você leu) na inserção do anúncio que ficará dentro de uma capa falsa localizada no centro da capa original da revista. Ao abrir o recorte em forma de quadrado no centro da capa, a pessoa vai poder ver o anúncio no verso dela.
Toda a edição da revista foi montada para preservar o destaque dado ao anúncio e ao molde inserido na publicação.
A tentativa da Esquire tem a ver com a sua busca por novas fontes de renda; sendo que esse é o primeiro anúncio veiculado na capa da revista, desde a sua fundação.
Em tempos de recessão econômica, nos Estados Unidos, os veículos de comunicação tem perdido fôlego com o recuo de muitos anunciantes.
No início do mês o New York Times também anunciou que começaria a veicular anúncios na primeira página do jornal.
::Com fonte do The Huffington Post