Jan
27
Semi-naked men walk the streets for my-wardrobe.com
Posted in: UncategorizedLONDON – A posse of semi-naked men is walking the streets of London today to promote the launch of my-wardrobe.com’s new menswear range.
Jan
27
‘Your Cadillac on Sex Steroids!’
Posted in: Uncategorized
“Sex Car” — another one of those I-wish-I-were-rejected-from-the-Super-Bowl-but-the-truth-is-I-don’t-wanna-spend-money-on-the-broadcast-time spots.
Jan
27
Because America Can Never Have Enough Burt Reynolds. Or Stale Coffee.
Posted in: Uncategorized
Denny’s promises to “bring dignity back to breakfast” in this teaser for “Thugs,” a :30 spot slated to run in the Super Bowl’s third quarter.
Jan
27
Saxsofunny Weds Sensory Delight to Your Average Print Ad
Posted in: Uncategorized
Brazilian sound production firm Saxsofunny’s launched a print, outdoor and TV-based campaign that gives you something to play with.
Jan
27
Animal Anti-Cruelty League: Soccer, Chain, Mop
Posted in: Uncategorized
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Tariq Bailey, Cameron Watson
Copywriter: Aaron Harris
Photographer: Bryan Traylor
Jan
27
Scrabble: aacerm, imuaras
Posted in: Uncategorized
more subjects here
Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Director: Matias Lecaros
Copywriter: Matias Lecaros
Illustrator: Astro image Creators
Photographers: Patricio Pescetto, Astro image Creators
Other additional credits: Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan
Jan
27
Carlsberg aims to buoy struggling pub industry
Posted in: UncategorizedLONDON – Carlsberg has devised a marketing programme to help the ailing pub sector to market itself better to consumers.
Jan
27
Broadcaster Five adds Brooklyn Brothers to agency roster
Posted in: UncategorizedLONDON – Five has added The Brooklyn Brothers to its advertising agency roster as it prepares to relaunch its digital channel, Five US.
Jan
27
Palm hands £3m direct job to Haygarth
Posted in: UncategorizedLONDON – Palm, the PDA brand, has appointed Haygarth as the lead agency on its £3m European below-the-line account as it looks to win share from rivals BlackBerry and Nokia.
Jan
27
Hulu vai anunciar no Superbowl 09?
Posted in: Uncategorized
O mercado publicitário dos EUA tomou um choque ontem com notícia de que o Hulu, o portal de vídeos online, criado para concorrer com Youtube, irá veicular uma propaganda durante do Superbowl 09′.
A surpresa veio à tona porque até então nenhum portal da internet havia anunciado no espaço comercial mais caro da televisão mundial.
Acontece que o Hulu é parceiro da NBC, a emissora de TV que irá transmitir o jogo da final do campeonato de futebol americano, oferece vídeos inteiros (gratuitamente) aos usuários do Hulu.
Talvez tenha tido uma negociação entre as partes para se reduzir o custo (US$3 milhões) do espaço.
Informando a imprensa local, o portal de vídeos diz que não há lugar melhor do que Superbowl para revelar o seu segredo.
O misterioso segredo seria: “Bom conteúdo oferecido para você assistir quando quiser – gratuitamente“. Pelo menos é o que estão especulando.
Vamos aguardar! Dia 1º de fevereiro é o dia do grande show 
::Com fonte do Broadcasting Cable
Jan
27
Standard Life appoints direct agency
Posted in: UncategorizedLONDON – Standard Life has handed its direct marketing account to direct and digital agency Meteorite. It will be tasked with all below-the-line activity, including the creation of microsites, adviser resources, direct marketing and roadshows.
Jan
27
Kids Day
Posted in: Uncategorized
Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.
Headline and copy text: “Bring your kids to work day.”
Agency: BBDO New York
Art Directors/Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce
Jan
27
MINI iPhone App
Posted in: Uncategorized
O vídeo do game em ação é apenas uma prévia do aplicativo de iPhone lançado pela MINI e a sua parceira digital, a Nickel Fish Design.
O Aplicativo é, na verdade, um game que mais parece aqueles jogos de Pinball. São oito fases que vão surgindo sequencialmente, em até três níveis de dificuldade. É possível jogar o game tanto verticalmente, quanto horizontalmente. O usuário também pode localizar pelo aplicativo todos os revendedores da fabricante.
Mais uma aposta “cool” da empresa automobilística que conquista à cada dia milhares de pessoas de todo o mundo com o seu design, posicionamento e comunicação diferenciada.
Faça o download do aplicativo (aqui).
::Via Ridelust
Jan
27
Draftfcb names David Jaye as VP of digital in Europe
Posted in: UncategorizedLONDON – Draftfcb has appointed David Jaye, previously senior vice-president of marketing at Digitas, Boston, to the newly created role of vice president, digital, for its Europe and Middle East region.
Jan
27
Home Corp. adds two directors to its roster
Posted in: UncategorizedLONDON – Award winning directors, Harald Zwart and Jon Yeo, have been signed by commercials production company Home Corp.
Jan
27
The Changing World of Motorcycle Marketing
Posted in: Uncategorized
NEW YORK (AdAge.com) — The recession hasn't been kind to iconic motorcycle marketer Harley-Davidson which is closing some plants and laying off more than 1,000 employees. But even though Harley is moving fewer hogs, there actually are bright spots for some motorcycle brands that have adjusted more quickly to the new market realities. At the International Motorcycle Show, we talk with the Motorcycle Industry Council's Ty van Hooydonk.
Jan
27
Reed Business Information axes 35 UK staff
Posted in: UncategorizedLONDON – Business-to-business publisher Reed Business Information, publisher of New Scientist and Farmers Weekly magazines, has made 35 of its UK staff redundant in addition to reducing its US workforce.
Jan
27
Former 4Radio boss Shennan returns to the BBC
Posted in: UncategorizedLONDON – Bob Shennan, former head of Channel 4’s abandoned radio venture and controller of Radio 5 Live, is returning to the BBC as the new controller of Radio 2.
Jan
27
Complaints over BBC Gaza appeal ban pass 20,000
Posted in: UncategorizedLONDON – The BBC has now received 21,000 complaints over its refusal to screen the Disasters Emergency Committee’s appeal for aid for the people of Gaza.
Jan
27
Future reports 1% rise as revenue hits £41m
Posted in: UncategorizedLONDON – Future, the specialist publisher, has unveiled a 1% rise in revenues for the three months ending 31 December, despite the economy falling 1.5% in the same quarter.
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