Jan
20
Times Interior
Posted in: UncategorizedUne sélection de clichés de l’intérieur de cette boutique new-yorkaise intitulé Times. Un réel effort porté sur la décoration et sur de nombreux détails : galerie complète à découvrir dans la suite.
Jan
20
Sorry, Super Bowl, but Barack Has You Beat
Posted in: UncategorizedInauguration Day has had more lead-ins, promos, custom graphics, web alerts, analysis and star power than any other event in U.S. history. And if actual viewership of the event even touches the amount of anticipation, then the number will far exceed last year's 2008 Super Bowl record of 94.5 million people.
Jan
20
Where Is the Pre-Game Super Bowl Excitement?
Posted in: Uncategorized
Hello?? Is anyone out there?? It’s January 20 and the Super Bowl is less than two weeks away and all we have in terms of advertising buzz leading up to the game is…crickets.
Jan
20
ONS appoints Bray Leino to handle 2011 Census ad campaign
Posted in: UncategorizedLONDON – The Office for National Statistics (ONS) has appointed Bray Leino to handle the advertising for the run up to the 2011 Census.
Jan
20
Dan Brooke departs Discovery Networks UK
Posted in: UncategorizedLONDON – Discovery Networks’ UK chief Dan Brooke is leaving the company, with international chief operating officer, Sahar Elhabashi, taking charge until a replacement is found.
Jan
20
Young customer base helps Asos doubles Christmas sales
Posted in: UncategorizedLONDON – Asos more than doubled its sales over the Christmas period as its young customer base proved more resilient to the economic downturn.
Jan
20
Ain’t No One Buyin’ A Pizza Pop After Viewing These Commercials
Posted in: Uncategorized
We’re quite sure most people would agree the general purpose of a commercial is to get people to buy something.
Jan
20
Advantage Publishing launches tennishead
Posted in: UncategorizedLONDON – Advantage Publishing is looking to re-establish itself in the tennis market with the launch of a tennis magazine, website and e-zine.
Jan
20
Food body challenges Unilever’s alertness claim for PG tips
Posted in: UncategorizedLONODN – Unilever’s marketing strategy for its PG tips brand has been called into question after a European investigation into food health claims found insufficient evidence linking tea consumption to improved mental focus.
Jan
20
George W. Bush em anúncio da Philips
Posted in: UncategorizedNão demorou muito para um anunciante utilizar a saída de George W. Bush do cargo, para criar uma sátira publicitária.
Nesse caso, a DDB London criou um anúncio de jornal para a Philips, que comemora a posse de Barack Obama, e “cutuca” de forma cômica a saída de George W. Bush.
A peça está sendo veiculada em jornais de toda a Inglaterra, mostrando a carrancuda cara de Bush, acompanhado do slogan “For whenever you lose power” (”Para quando você perde o poder“).
O anúncio visa promover o aparelho Power4Life, um carregador portátil, que permite aos usuários carregar uma gama de produtos elétricos a partir de um dispositivo.
::Via Brand Republic
Jan
20
Comet parent Kesa Electricals reports stronger than expected sales
Posted in: UncategorizedLONDON – Kesa Electricals, owner of electrical retailer Comet, posted better-than-expected results for the vital Christmas sales period.
Jan
20
Specific Media unveils Smartcast ad targeting tool
Posted in: UncategorizedLONDON – Specific Media, the online ad network, is launching a new targeted online advertising tool, which it claims allows advertisers to reach more users.
Jan
20
Mediaforce to handle sales for DC Thomson’s Dundee titles
Posted in: UncategorizedLONDON – Mediaforce has won the brief to run national sales for the DC Thomson-owned Dundee daily newspapers and websites, although local sales will continue to be done in-house.
Jan
20
Newspapers reveal identity of Top Gear’s Stig
Posted in: UncategorizedLONDON – The cover of ‘Top Gear’ mystery racing driver The Stig has been blown by a series of newspaper articles beginning in the Daily Star Sunday.
Jan
20
TBWA skips through time in new US Pepsi spot
Posted in: UncategorizedLONDON – TBWA\Chiat\Day has produced a spectacular new Pepsi ad for the US market, showing the drink being enjoyed at different times throughout its history.
Jan
20
Choice Hotels Europe hires Spinnaker for CRM work
Posted in: UncategorizedLONDON – Choice Hotels Europe has appointed integrated agency Spinnaker to develop its prospect and customer direct marketing programme in the UK and Europe.
Jan
20
TLRC co-founder MacKenzie to join Jazz FM
Posted in: UncategorizedLONDON – Alistair MacKenzie, finance director of The Local Radio Company, has resigned and is expected to join the company’s co-founder, Richard Wheatly, at Jazz Fm.
Jan
20
Where to Watch Obama’s Inauguration on the Web
Posted in: Uncategorized
NEW YORK (AdAge.com) — Tuesday is an historic day for America. Unfortunately for most of us, it's also a work day. Luckily, for those who want to witness President-elect Barack Obama take the oath of office at noon — or watch everything from the parade down Pennsylvania Avenue to coverage of the inaugural balls — there is plenty of opportunity to do so on the web.
Jan
20
Grey unveils campaign for Five’s Minder makeover
Posted in: UncategorizedLONDON – Grey London has created a national integrated campaign to promote the broadcaster Five’s updated take on the classic 80s TV series Minder.
Jan
20
Guardian creates new digital innovation role
Posted in: UncategorizedLONDON – Guardian News and Media has promoted Sara Linfoot, group head of its digital sponsorship team, to the new role of digital innovation manager.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.