Allegro.pl: Shoes

Allegro.pl: Shoes

Things get closer.

Advertising Agency: PZL, Warsaw, Poland
Creative Directors: Kot Przybora, Iwo Zaniewski
Art Directors: Mikołaj Manżett-Leszczyński, Jagna Wesołowska
Copywriter: Magdalena Goll
Photographer: Łukasz Murgrabia
Published: May 2008

Clothing Retailer Misses Word of Mouth Opportunity

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While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me… until I was interrupted by a store clerk who informed me that “it is against store policy to allow customers to take photos in our store.”

Sky Sports signs eScala to front forthcoming line-up

LONDON – Sky Sports has turned to a group made famous on ITV to promote its upcoming football and live season of sports.

Battle of the Human Billboards

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Rob Walker points to an interesting response to the above t-shirt.

Where Will We Watch Those 3,600 Hours of Olympics?

NEW YORK (AdAge.com) — NBC Universal, which has broadcast the Olympics for decades, has a mission for the 2008 Beijing Games: It wants to analyze the new viewing behaviors of the Olympics audience. And in doing so, it hopes to get marketers accustomed to measuring TV audiences in a different fashion.

BYO2: Body milk

BYO2: Body milk

Your body milk, is it really organic?
Where your beauty breathes.

Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel, Fred Gallier
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008

BYO2: Shampoo

BYO2: Shampoo

Your shampoo, is it really organic?
Where your beauty breathes.

Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel, Fred Gallier
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008

BYO2: Face cream

BYO2: Face cream

Your face cream, is it really organic?
Where your beauty breathes.

Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel, Fred Gallier
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008

Edge gel ad does not depict actual events

This Axe-like Edge gel spot has been around for a little while. But for a Monday-morning pick-me-up, there’s nothing quite like a bunch of miniature girls with moisturizer guns spraying white foam, Oozinator-like, all over each other and then ascending into a guy’s nostrils.

—Posted by Tim Nudd

A Clean, Well-Lighted Place for News

Fans of media brand, MSNBC, can now enter the brand’s cafe in Midtown Manhattan’s Rockefeller Plaza.

According to Adweek, MSNBC has opened “a sleek, oh-so-stylish cafe. It’s a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com.”

Catherine Captain, vp, marketing for MSNBC.com said, “What we really discovered about the MSNBC.com consumers — what they love about us — is the journey of news discovery in and of itself.”

She said the digital cafe “gave us an opportunity to quite literally bring exploration to a physical space.”

SS+K is working with MSNBC to develop these non-traditional ideas.

P&G Puts ThermaCare on the Block


BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co., which has been an aggressive acquirer for much of the decade, is seeking buyers for its ThermaCare heat wraps brand, according to people familiar with the matter. The move represents a further paring of its portfolio after P&G agreed to spin off its coffee business last month.

Agence France-Presse launches mobile news service

LONDON – Global news agency Agence France-Presse is launching AFP Mobile, a mobile news service for media owners.

The Twitter Versus FriendFeed Debate? No One Cares!

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The debate over which is better, Twitter or FriendFeed, is an idiotic time-waster between geeks who can’t seem to realize neither will ever go mainstream.

Marketing’s Power 100: What they said

LONDON – McDonald’s chief marketing officer Jill McDonald, Diageo marketing director Philip Almond and Kimberly-Clark managing director Troy Warfield were among those attending a reception last week for Marketing’s annual Power 100.

Russell Marsh leaves Agency.com

LONDON – Andy Hobsbawm, the European chairman of Agency.com today announced the departure of his managing director, Russell Marsh.

PHD North secures Xfm campaign

LONDON – Media agency PHD North has brokered a month-long outdoor campaign for Xfm Manchester to promote itself as an alternative to mainstream pop music.

US fashion site ShopStyle coming to UK

LONDON – The US fashion and social networking site, ShopStyle, is set to launch in the UK this September – with brands such as Net-a-Porter, House of Fraser and French Connection signed up as partnering brands.

Toyota Prius: Shark

Toyota Prius: Shark

– fuel + life

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008

Toyota Prius: Monkey

Toyota Prius: Monkey

– fuel + life

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008

Toyota Prius: Duck

Toyota Prius: Duck

– fuel + life

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008