(TrendHunter.com) Tamer Koseli is an industrial designer who believes the sole purpose of a cell phone should be as a means of basic communication. That in mind, he created a mobile with no superfluous frills, leaving out standard modern features like cameras, MP3s, videos, internet, email access or other multi media…
(TrendHunter.com) In a witty cross promotion move, Apple has unveiled a new iTunes TV ad that features Coldplay performing the title track from the band’s upcoming album, Viva la Vida. The spot promotes an exclusive pre-order of Viva la Vida available from iTunes Store only. Though the album won’t be released until J…
The quote at left comes from a banner ad for The Ideas People, a “knowledge” campaign meant to school you on the modern pioneers of great ideas while slyly promoting The Economist.
The quote at left comes from a banner ad for The Ideas People, a “knowledge” campaign meant to school you on the modern pioneers of great ideas while slyly promoting The Economist.
(TrendHunter.com) Those plastic orange construction fences are brightly coloured because they are meant to catch your attention. Alas, they are also easily spotted as litter in fields and construction sites. Fortunately, some of it has been recycled to become ORNJ bags, really handy totes designed by Detroit based ar…
We’re sure Citroën is tickled to have made a car that break-dances like a Transformer, as shown in the video above. Still, it doesn’t seem like the most driver-friendly feature. Chevrolet agrees, as you can see in the video below, making fun of the Citroën spot. Sure, it’s kind of petty on Chevy’s part, but with gas prices continuing to soar, can you imagine how quickly all that popping and locking would empty your tank? Via Neatorama.
—Posted by David Kiefaber
Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Chacho Puebla, Joao Roque
Art Director: Ricardo Toledo
Copywriters: Chacho Puebla, Bruno Ribeiro
Illustrator: Mico
Via: I believe in adv
A new survey by BuzzBack says most consumers don’t really know what the hot environmental term “sustainability†means, despite marketers’ newfound love of the word. Do you know what it means? Take this quick quiz:
1. A product or service is sustainable if …
a) It’s quickly replenished and production doesn’t harm the environment.
b) We make the logo bigger and print “Sustainable!†in 80-point type.
c) We produce the stuff around the clock, preferably in Mexico, where labor’s cheap.
d) Alex Bogusky says it is.
2. Consumers prefer sustainable products because …
a) They believe Planet Earth is our No.1 commodity.
b) Their Facebook friends bullied them into it.
c) They’re always busting our chops about something.
d) They said so in the focus group before they swiped all the pencils.
3. “Green marketing†means that our company …
a) Leverages its sound environmental practices in branding campaigns.
b) Uses soy-based packaging because we ate all the hemp. (We had the munchies that day.)
c) Recycles taglines to cut down on “idea pollution.â€
d) Outsources creative to Limerick, that new hot shop in Ireland.
I was going to add a few more questions, but this post proved less sustainable than I’d hoped. Just plant a tree, OK?
—Posted by David Gianatasio
(TrendHunter.com) Functional art by This Into That includes bookshelves and cases made of, well, old books. They’re handcrafted by Jim Rosenau who was raised in a house with about 5,000 books. His thematic book furniture idea came after reading an essay called “Books as Furniture†by Nicholson Baker. Some of hi…
If you’re injured, you take the farm with you.
Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors: Martin Hermans, Mark Harricks
Copywriters: Dan Moth, Paul Nagy
Photographer: Diederik van Heyingen
Retoucher: Geoff Francis
Who doesn’t want one? Lamborghini created a video which is climbing the viral charts like wild fire to entice people with dollops of cash to buy the Gallardo LP 560-4. It’s about time they released a video that matches the magnificence of the cars.
The ad showcases the Lamborghini not only as a ca…
Looking for a new job?
Advertising Agency: Dentsu, Beijing, China
Art Director / Copywriter: Danny
Published: April 2008
Looking for a new job?
Advertising Agency: Dentsu, Beijing, China
Art Director / Copywriter: Danny
Published: April 2008
Looking for a new job?
Advertising Agency: Dentsu, Beijing, China
Art Director / Copywriter: Danny
Published: April 2008
(TrendHunter.com) You need ear protection, head protection, and you should probably wear body armor too. Bob Maddox, an artist and cabinet maker from Oregon, invented the jet-powered bicycle and started selling them on eBay. Even he is afraid to see just how fast his creations can go. He imagines they can go up to 75…
100% edible paper.
Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.
Advertising Agency: Leo Burnett Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo
Released: February 2008
(TrendHunter.com) This is further proof that sustainability does not have to look boring, drab and pedestrian. Australia-based brand Aesop, which specializes in boutique botanical skincare products, built a retail store in Adelaide that has a ceiling crafted entirely out of recycled bottles arranged in a funky wave p…
Fight evil before it grows up.
Help us to stop mother to child AIDS transmission. All you need is 100 euro to save a life.
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Ignazio Morello
Copywriter: Massimo Caiati
Illustrator: Ignazio Morello
Published: April 2008
Tonight Verizon debuts this spot, featuring power forward Kevin Garnett of the Boston Celtics, for its “This is FiOS; This is Big” campaign.
I loathe acronyms. Except this one: HIPPO.
According to Ad Age, Avinash Kaushik, Google’s Analytics Evangelist deploys the acronym in in front of hundreds of HIPPOs gathered to hear him speak.
A HIPPO, or Highest Paid Person’s Opinion, can be an obstacle to success on the web, argues Kaushik. Despite mounds of data, Mr. Kaushik thinks HIPPOs are the “least closest to the customer.”
Naturally, Google Analytics can help. “We want to be the company that really lives the spirit of accountable advertising,” he says.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
