Hasta La Creative!

LONDON – Sony Ericsson has extended its sponsorship of the MTV Europe Music Awards for the next two years, including this year’s ceremony to be held in Liverpool.

(TrendHunter.com) Nike and Adidas are fighting to dress China’s 2.6 billion feet, both brands taking advantage of the upcoming Beijing Olympics. The two leading sportswear companies are going head to head to deck the C…

Advertising Agency: Ogilvy & Mather, Chile
Executive Creative Director: Cesar Agost Carreno
Creative Directors: Sebastian Alvarado, Nicolas Lopez
Copywriter: Sebastián Salinas
Producer: Productora Musical Clio

This responsible drinking campaign by Abbott Mead Vickers BBDO, London for Diageo reminds you there is a point that turns a fun night of drinking into a regrettable one you’d rather forget. Drinking too much becomes an issue when your intoxicated behavior becomes the problem.

The campaign capitali…

From EuroRSCG São Paulo, Brasil comes this print campaign that glows in the dark. When the lights are on you only see half the story, turns the lights off and you’ll see what goes on in the shadows.

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Although i tend to spend most of my time inside every single branch of Sephora when i’m in New York, i got to see some pretty interesting exhibitions while i was there. Daneyal Mahmood Gallery is hosting until June 14 an arresting installation and series of photographies by Justine Cooper.

Sally, 2008

Cooper has an unquestionable interest for science. The Australian artist is known for having spent one year snooping around the storerooms of the American Museum of Natural History in New York.

Charles, 2008

According to an interview she gave to Trace blog, the Terminal portraits she is currently exhibiting are inspired by the formal portraitists of the late 19th century and by the scientific work of Bernice Abbott. The stars of Cooper’s photographs are medical mannequins (just like Tomer Ganihar‘s hospital series) and robots. Highly sophisticated, they have been designed to simulate human traumas for training doctors and surgeons.

During her research, the artist found that the personnel charged with the care of the mannequins had humanized these objects into subjects by calling them Sally, Peter, Charles or Mandy. They dress them as if they were about to leave for the Bahamas and even construct a narrative through their care.

Peter, 2008

Also on show, RAPT I is a computer animation created 10 years ago from hundreds of images produced when Cooper voluntarily underwent six hours of MRI (Magnetic Resonance Imaging) scanning (video). RAPT II is a fascinating installation comprised of 76 of the MRI axial scans, printed on architectural film, suspended and aligned to create a 24 foot long floating body. I found very distressing the idea that i was able to pass my hand between the slices of her body.

Rapt II, Detail, 1998

Rapt is what the artist calls a universal Self Portrait, originally posing the question of if and how new technologies shift the way we can conceive of space, by presenting us with an alternate, elastic interpretation of the body.. “Just as the body is re-codified through medical technology, so its internal spaces and brute physicality are remapped and made accessible in these works. Living flesh is translated into malleable data”

The exhibition is on view at Daneyal Mahmood Gallery until June 14, 2008.

HONG KONG – ABN Amro regional head of PR Anna Langford is to lead marketing for the new bank that emerges after Royal Bank of Scotland’s (RBS) takeover of the Dutch lender.

SINGAPORE – U Mobile, the latest operator to enter Malaysia’s mobile telco market, has selected Cheil Worldwide Singapore as its creative agency.

HONG KONG – Recently-listed Chinese-language media platform Media Chinese International is set to launch Mingpao Weekly magazine in the Taiwan market during the third week of June, as a part of its long-term strategy to grow both organically and through acquisition in the Greater China region.

(TrendHunter.com) Cyberslacking, a term Trend Hunter was introduced to a few months ago, has become a worldwide business issue that’s lead to “e-break” bans in corporations around the world. This act of limiting …