Cemex: Magnetic letters

Cemex: Magnetic letters

Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Carsten Bolk, Helmut Bienfuss, Toygar Bazarkaya
Art Directors: Jacques Pense
Copywriters: Andreas Walter
Photographer: Jost Hiller
Account Executives: Kai Jablonka, Dickjan Poppema, Astrid Mittelstrass

Nissan Qashqai: Car Games

Nissan Qashqai: Car Games

Creative Agency: TBWA\London, UK
Copywriters / Art Directors: Adam Chiappe, Matt Saunby
Agency Producer: Lucy Wood
Agency Planner: David Fryman
Director: Lionel Goldstein
Producer: Molly Pope and Blake Powell (Executive Producer)
Production Company: Stink
Editor & Editing Co.: Het Digitall Geweld Belgium & Chris McKay at Cut & Run
Post Production Co.: Nozon Belgium
Audio Post Production: Ben Leeves at Grand Central
Media Agency: Go Viral and OMD
Media Planner: Jimmy Maymann and Ben Brown

Head&Shoulders: Mona Lisa

Head&Shoulders: Mona Lisa

The Head&Shoulders point of view.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Team: Mariano Serkin, Maxi Itzkoff, Lucas Panizza, Norberto Vatrano
Via: I believe in adv

John West: Pelican

John West: Pelican

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Senior Art Director: Tim Holmes
Retoucher: Electric Art
Senior Copywriter: Brendon Guthrie

Rolling Stone Guide: Steve

Rolling Stone Guide: Steve

Now Steve can be more Steve and less the guy who overloaded the server with porn.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp

Rolling Stone Guide: Rachel

Rolling Stone Guide: Rachel

Now Rachel can be more Rachel and less the girl who has the office divided on whether or not she’s had plastic surgery.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp

Rolling Stone Guide: Adam

Rolling Stone Guide: Adam

Now Adam can be more Adam and less the guy who got drunk at the office party and flirted with Berta from Human Resources.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp

Rolling Stone Guide: George

Rolling Stone Guide: George

Now George can be more George and less the guy who knows how to fix the printer.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp

Philips: Bird

Philips: Bird

Bug-A-Way, Anti-Insect Bulbs.

Advertising Agency: DDB Chile
Creative Director: Alejandro Arriagada
Art Directors: Marcelo Oclander, Renato Freeman
Copywriters: Felipe Bobadilla Agouborde
Photographer: Ramón Serrano

Philips: Spider

Philips: Spider

Bug-A-Way, Anti-Insect Bulbs.

Advertising Agency: DDB Chile
Creative Director: Alejandro Arriagada
Art Directors: Marcelo Oclander, Renato Freeman
Copywriters: Felipe Bobadilla Agouborde
Photographer: Ramón Serrano

Philips: Frog

Philips: Frog

Bug-A-Way, Anti-Insect Bulbs.

Advertising Agency: DDB Chile
Creative Director: Alejandro Arriagada
Art Directors: Marcelo Oclander, Renato Freeman
Copywriters: Felipe Bobadilla Agouborde
Photographer: Ramón Serrano

The Leukemia and Lymphoma Society: Funeral

The Leukemia and Lymphoma Society: Funeral

Leukemia takes more children’s lives than any other cancer. Please give.

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Published: February 2008

iPhone App: Music Synchronized With Gait

synchstep (now for the iPhone & iPod Touch) plays songs from your music library that match your pace. Every step you take lands in-time with a drum hit, a bass pluck, a piano chord.”

Somewhere, an ad mind is thinking: “Great! Now we can play an ad variation that corresponds to the natural rhythm. Gait-optimization.”

Links for 2008-05-02 [del.icio.us]

Top 22 Billion Dollar Features – Ultra Luxury Lifestyles (SUPER GALLERY)

(TrendHunter.com) A few decades ago, a billion dollars was an unfathomable amount of money. Today, however, billion dollar companies are, dare I say it, common. Even individual billionaires aren’t hard to find, and that list even includes females like J.K. Rowling and Oprah Winfrey.

The Super Gallery below shows bi…

Lucy + Jorge Orta’s Antarctica expedition

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Lucy + Jorge Orta | Antarctic Village – No Borders, 2007, courtesy Galleria Continua, San Gimignano – Beijing. Photo: JJ Crance

According to the Antarctic Treaty signed in 1959, the continent’s territory is a protected ecosystem and as such cannot be used neither for military purposes nor commercial exploitation. The Antarctic contains 70% of the planet’s fresh water reserves in the form of ice and, today, its name evokes the slow melting of the ice caused by global warming. In 2007 Lucy + Jorge Orta went to the inhospitable land on an artistic and social research expedition.

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Antarctic Village – No Borders, Drop Parachute

The tents, survival kits, videos and mobile aid units created by the artists as a result of their expedition to the edge of the world are having their first public showing at the Hangar Bicocca in Milan. Hangar Bicocca is real big. Before being a space dedicated to contemporary art, it was a vast industrial factory that manufactured bobbins for electric train motors.

The star of the exhibition is Antarctic Village. Made of 50 dwellings that bring out the images of refugee camps broadcast on tv, the installation is a symbol of the plight of those struggling to cross borders and to gain the freedom of movement necessary to escape political and social conflict. The temporary encampment was envisioned as a free, neutral territory in a place where living conditions are so extreme that it imposes a situation of mutual aid and solidarity, no matter your nationality.

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The tents are hand stitched with sections of flags from around the world, along with clothes and gloves, symbolising the multiplicity and diversity of people. A recent UN source states that 2.2 million migrants, mainly from the African and Asian continents, will arrive in the rich world every year from now until 2050. The artists go beyond their comment on the free circulation of individuals across the whole planet by proposing an amendment to the Universal Declaration of Human Right that would include the right to free circulation, on par with merchandise, economic flows and pollution.

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Photo Credit: Thierry Bal Photography

The Antarctica exhibition is also an occasion for presenting other works created by the couple over the last five years, addressing social, environmental and humanitarian issues: mobility, migration, climate and environmental crises, and human rights:

Orta Water, everyday objects and mobile prototypes which allow for water gathering, purification and distribution. They were designed for the part of the world population whose access to food and water is put at risk by the consequences of environmental crisis and free market privatization.

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Orta Water – Urban intervention unit, 2005. Credit Photo, Gino Gabrielli

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Orta Water – Mobile intervention unit. Photo credit: Gino Gabrieli

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Orta Water – Purification station. Photo credit: Bob Goedewaagen

– Urban Life Guard, the famous series of survival figures created by the artists for their urban performances. The structure is made of stretchers, camp beds, resistant garments and modular devices, which, in case of situation of crisis or danger, can be assembled and used as sleeping bags or shelters.

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– some M.I.U. (Mobile Intervention Unit): industrial, ex-army vehicles or ambulances converted into first aid units for civilian populations. They are outfitted with an array of emergency equipment that range from water filtering systems to temporary dormitories. On the exterior, quotations, sentences or images recall the fate of those who are forced to immigrate for survival. Stationed at hangar Bicocca was Nomad Hotel, a reconditioned military four-wheel truck with micro living quarters and a transformed Red Cross ambulance, from which visitors can claim their Antarctic World Passport, created by the artists to offer a symbolic access to all the countries in the world.

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M.I.U. VII – Nomad Hotel, 2003

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M.I.U. (Mobile Intervention Unit) ambulance

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Dwelling X

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Ornaments of Suffering, 2005

Among the new works which have been commissioned for the Milan exhibition is a fascinating and poetic wall installation of life jackets Life Line.

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Lucy + Jorge Orta | Life Life – Survival Kit, 2008

My flickr set.

Lucy + Jorge Orta’s Antarctica expedition is on view at Hangar Bicocca in Milan until June 8, 2008.

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Portrait of Lucy and Jorge Orta

Videos for the weekend

Tate is archiving dozens of videos of artist talks, performances and cultural debate which took place in the museum from 2001 until today. They haven’t finished re-encoding all of the existing material but so far there are over 600 hours of audio and video available.

Here’s my pick from the full listing:
An interview with Joep van Lieshout from Atelier Van Lieshout, wonder artist Pierre Huyghe, architect David Adjaye, photographer Nan Goldin, The Guerrilla Girls, panel discussions and artist presentation about Informal Architectures.

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Pierre Huyghe, Celebration Park

In the media art department there’s Rafael Lozano-Hemmer (i can’t recommend that one enough), tech and culture philosopher Bernard Steigler, a symposium titled Softspace: Contemporary Interactive Environments with Lucy Bullivant, Lev Manovich, Despina Papadopoulos, Usman Haque, Jason Bruges and Daan Roosegaarde.

Top 8 Great Dog Houses (SUPER GALLERY)

(TrendHunter.com) Think you know someone with a spoiled pet? Unless they have a luxury dog house or an extreme green eco-friendly house, think again. There are dogs out there who are really getting the royal treatment. This Super Gallery shows a range of different pet homes and dog houses that really lets dogs live i…

Graphic Plays on Words – Scrabble Ads

These ads for Scrabble are quite clever, going to show how different people’s minds can create very different results from the same possibilities.

The first image shows the letter G, D and O and depicts a dog portrayed as if he were a god. Another shows an image of a Da Vinci-style art rat, and a …

Celebrity PSAs II – Will Ferrell & Jennifer Aniston for Burma

“With great power comes great responsibility,” and that is true for holding celebrity status as well. Hollywood A-listers have a huge influence on people, so it’s great to see stars like Will Ferrell use their fame for a good cause.

The Anchorman star is known for his funny ways, but through these…