Every word counts
Advertising Agency: Ogilvy, Hungary
Creative Directors: Gábor Spielmann
Art Director: Bruno Almeida
Copywriter: Gábor Spielmann
Photographers: Pal Nanasi, Artluzstudio
Published: December 2007
Every word counts
Advertising Agency: Ogilvy, Hungary
Creative Directors: Gábor Spielmann
Art Director: Bruno Almeida
Copywriter: Gábor Spielmann
Published: December 2007
I was pleasantly surprised to discover that Vogue Italia’s July issue will feature an almost all-black cast of models which will include British modeling sensation, 17-year-old Jourdan Dunn.
The Editor-in-Chief of Vogue Italia, Franca Sozzani said, “We are using a lot of black models, like Iman, n…
Here is the link: http://apps.facebook.com/niptuckgoldenratio/
Facebook application to promote the fifth series of Nip/Tuck, the Emmy and
Golden Globe award-winning American television medical drama series. Using
the Nip/Tuck: The Golden Ratio Facebook application, users can discover how
close to perfection their face is using a scientifically proven method of
calculating facial beauty.
Digital Agency: Ralph, UK
NEW YORK (AdAge.com) — The upfront market hasn't started officially, but that hasn't stopped NBC from forming plans with ad buyers and marketers. "A number of the agencies and advertisers have started to connect with us about specific business, and we've begun a number of discussions," Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios, told Advertising Age in a brief interview Tuesday.
LONDON – Regional publisher Northcliffe Media is to roll out online recruitment service Jobsite across all its print titles and 56 associated websites from 1 May.
A lot of people aspire to be designers, but in order to get mentioned on Trend Hunter, there’s got to be something pretty cutting edge about your company. The Apartment definitely makes our list.
The New York City design agency uses every opportunity to innovate and try new marketing, branding and…
LONDON – Celebrities including Amy Winehouse and Wayne Rooney are featuring in a press ad campaign to back the launch of The Times’ move to full colour.
(TrendHunter.com) Enamore creates fashion pieces for under and over, above and underneath, for top and for bottom. Enamore is absolutely nothing for the faint-hearted but definitely something to tantalize the fertile dude’s imagination.
Aesthetically, it’s pleasurable, but better yet, it’s environmentally beneficia…
(TrendHunter.com) I’m totally in love with this cell phone, even though I don’t really watch that much television. Unfortunately, it is not available in the USA yet. The Samsung P960 is the first slider cell phone with an integrated TV in Europe.
“It supports the Euro mobile TV standards DVB-CBMS and OMA-BCAST,” Cr…
(TrendHunter.com) If you’ve ever worked with your laptop actually placed on your lap then you’ll definitely appreciated this design by Ki-Seung Lee. The pump action laptop surface Airboard comes to the rescue of millions of lap-surfers worldwide.
Regardless of what you’re using your laptop for, the Airboard makes i…
(TrendHunter.com) For way too long the umbrella has been undervalued as a classic style icon. Think Gene Kelly in “Singing in the Rainâ€, Diana Rigg in “The Avengersâ€, Audrey Hepburn in “My Fair Ladyâ€. Sensing this accessory has been misrepresented and misunderstood, British umbrella company JOI is rehabil…
Financial Dynamics’ public affairs arm FD-LLM is reeling from the shock resignation of its chairman David Cracknell.
Do you see it?
More with the creator of the logo, Lindon Leader, of Leader Creative here
Technorati Tags: FedEx, logos, Lindon Leader, Leader Creative
LONDON – Steve Harrison, former global creative director at Wunderman and one of DM’s most celebrated creatives, told delegates at the IDMF today that he will ‘probably not’ be returning to work for a direct marketing agency.
Stuart Elliott is in Dana Point for the 4As Conference.
He heard some top people at TBWA distance themselves from all the wallowing about change.
“Stop whining,†Lee Clow told the estimated 380 attendees. The new realities “shouldn’t be scary,†he said, because they offer “a huge opportunity for us†to become far more useful to marketer clients as they seek more effective ways to sell products.
“If you want to participate, you’ve got to start hiring young people,†Mr. Clow said, “and don’t tell them what to do — ask them what to do.â€
“We should just stop talking about what was,†Tom Carroll, president and chief executive at TBWA Worldwide, said.
“It’s like driving in the fog,†said Mr. Carroll, who is also the chairman of the association, known as the Four A’s. “You’re not sure what’s ahead of you, but you have to keep driving.â€
“All industries recalibrate themselves,†Mr. Carroll said, illustrating his point with a rhetorical question, “How’d you like to be in the CD business?â€
Speaking of the CD biz, did you hear Coldplay is pulling a Radiohead?
Here’s a little contrarian piece on Portfolio.com (the web site of Conde Nast’s Portfolio magazine):
Sure, the U.S. could be in a recession. Consumer confidence is declining. Food and gas are so expensive it’s more cost-effective to stay home and diet.
But the advertising business (of all things!) is actually benefiting from the painful spectacle of the traditional media landscape fragmenting into shards. The internet is continuing to oust broadcast TV, print, and radio from their once-secure position as the automatic repository for ad dollars, and the complex environment that’s been rattling the advertising and media industries could actually function as an economic buoy during these hard times.
Here’s how it works. Advertisers and the companies that service them now need a multitude of ways to drill their messages into the public consciousness. That desperation plays right into the hands of the giant holding companies that now own everything from traditional ad agencies to media planning and buying businesses to PR firms to promotions specialists to digital advertising agencies with expertise in hot, new areas like search-engine optimization.
So what’s going on at your agency? Are clients cutting spending? Are they just moving it around? Do you feel the effects of the recession where you work?
This ad for Tom Ford’s sunglasses got banned in Italy by the Institute for Advertising Self-Discipline (IAP) which is the country’s advertising watchdog. The ad shows a red-lipped, sunglass-wearing woman with a man’s finger in her mouth.
Fabsugar says it was banned because the IAP deemed it vulgar…
LONDON – The direct marketing industry would face ‘armageddon’ if mandatory opt-in was imposed in the UK, DMA chairman Rosemary Smith has said.
(TrendHunter.com) A lot of people aspire to be designers, but in order to get mentioned on Trend Hunter, there’s got to be something pretty cutting edge about your company. The Apartment definitely makes our list.
The New York City design agency uses every opportunity to innovate and try new marketing, branding and…
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