Hasta La Creative!

Have you ever tried to spend on an advertising campaign without even mentioning the brand of the product or service even once? It seems like a poor way to advertise and spend tons of dollars for promotional practices but apparently LG Electronics has a lot of things in mind.

Scarlet, an advertising campaign launched by LG Electronics features Malthe as the sexed-up, butt-kicking, red-eyed heroine “Scarlet.” There’s no mention of LG _ or even a prominent image of the TV itself _ in the advertising materials or commercials.

Now if that is something that seems like poor advertising then I don’t know what is. But fooling people and getting their attention in a different manner is perhaps the initiative. So what gives?

“To be honest, the most difficult thing for me on this campaign was to convince myself and my bosses to really own this idea,” says Lee. “To spend money without letting people know about our brand is really, really risky, right? But that’s the idea of this. We need a breakthrough idea to change the rules of the game.”

(Source) The Washington Post

Technorati Tags: scarlet, advertising, lg electronics, branding, marketing

When I think about ethical fashion, Lindsay Lohan is definitely not one of the first face that pops into my head. Oddly enough, the 21-year-old actress has become the face of “Visa Swap”.

Visa Swap is a shop in London’s Convent Gardens that, starting this summer, will start accepting used, high-en…

(TrendHunter.com) We’ve mentioned that freeconomics will play a major factor in future business and will be come crucial, especially in the entertainment industry, for those who want to excel. Coldplay may have been inspired by artists like Prince who gave away free CDs in the Sunday paper last year.

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(TrendHunter.com) This is what happens when women get to design a men’s restroom.

Recently we featured 14 of the world’s strangest urinals, but this bathroom mural is more than deserving of a spot in the cluster. However, that would limit this Edge Design project to urinals, but the Men’s Restroom Mural falls more …

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Tim Coco of Haverhill, Mass., ad agency Coco+Co. is launching a very personal appeal in tomorrow’s Washington Post. Coco is targeting President Bush and congressional lawmakers with this print ad, headlined “Make This Right,” on the inside back page of the paper. The agency exec says he and his spouse, Genesio “Junior” Oliveria, who were legally wed in Massachusetts in 2005, were separated nine months ago when the Department of Homeland Security ordered the latter, a Brazilian national, to leave the country. Coco believes the judge who denied his partner legal asylum wasn’t properly trained in immigration law—among other alleged injustices. There’s also a Web site, and Coco is considering a legal challenge to the Defense of Marriage Act, the 1996 law that prevents federal recognition of same-sex unions.

—Posted by David Gianatasio

Björn Borg have with their agency Farfar created the Peace On Earth campaign has asked the Björn Borg wearing public which world leader is most deserving of having old ugly underwear dumped on their front steps. The vote fell on George W Bush, so Björn Borg packed all the old undis they got up in boxes, flew to the states (New York actually), and began asking for directions to the White House. Jimmy Johansson at Björn Borg says: “We’ve left it to the consumer to decide who should receive the used underwear, and they choose Bush, so now we have personally made sure that the underwear was delivered.”
Film inside showing the trip to the white house.

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Advertising Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Directors: Jessica Gérard-Huet, Marianne Fonferrier

LONDON – Holland & Barrett has appointed WCRS to handle its £7m advertising account.