Hasta La Creative!

Have you ever walked into someone’s home and died a little over the gorgeous powder-room fixtures? Home-hardware brand Moen is banking on consumers’ bathroom envy with a style-focused campaign that makes “statement pieces” out of its faucets.

That enthusiasm has been reflected in the company’s business. Moen parent Fortune Brands Home & Security’s net sales in the plumbing and accessories category jumped 14.6% to $322.6 million for the second quarter over the year-earlier period. The company attributed U.S. growth to improving market conditions, higher rates of new-housing construction and higher prices.

Moen also boosted ad spending $7 million for the second quarter, according to its financial filings. Measured-media figures from Kantar Media showed Fortune spent $13.7 million on Moen brand advertising in 2012 and $8.6 million from January through June of 2013.

Continue reading at AdAge.com

(TrendHunter.com) Superyacht has introduced a new accessory for those who love the sea, but are looking for greater safety—behold the inflatable sea pool. This simple device allows you to customize your…

UKTV, the operator of 10 TV channels including Dave and Really, has revealed its revenue reached an “all-time high” of £262 million in 2012, with an operating profit of £71 million.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino
Art Directors: Luciano Sorrentino, Cleber Cardoso
Copywriter: Rodrigo Cunha
Illustrator: Studio Malagueta

A live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple – be the first to grab a steak from the grill – and it’s yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes.

Advertising Agency: MRM Worldwide Romania
Chief Creative Officer: Nir Refuah
VP: Ionela Buta
Art Director: Vlad Macarie
Copywriter: Mihaela Coman

Passionné par certains mouvements et instants précis tels que les explosions, l’artiste Eyal Gever compose des oeuvres monumentales qu’il travaille avec des simulations 3D qu’il imprime ensuite. Un rendu époustouflant à découvrir en images et en vidéo dans la suite de l’article.

Affluent young Americans are the target audience of Perrier Jouët’s new Nuit Blanche champagne sub-brand that will be sold in nightclubs and revamps the company’s century-old design with a new “edgy” look.