NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. “We’re really democratizing access to television for performance marketing,” Krishan Bhatia, president and chief business officer for NBCU’s ad sales division, told Adweek….

Watch Elton John steal the show in Doritos’ Super Bowl commercial

The ad imagines Jack Harlow as a prolific triangle player.

Twitter Glitches Pile Up as Key Features Fail

Many users said they could not post tweets or message one another on Wednesday as the #TwitterDown hashtag began trending.

Topo Chico Hard Seltzer Will Send Your Ex a Scorpion for Valentine’s Day

Few would recommend contacting your ex on Valentine’s Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance … a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard…

Disney plans layoffs, restructuring as streaming business declines

The company will be reorganized into three divisions.

Nescafé Ponders the Many Lives of Its Jar in Relatable Ad

Even if you’re not a coffee drinker, chances are you’re familiar with the Nescaf? jar. Made of resilient glass with a removable lid, these multipurpose canisters often see a second life after being emptied of coffee, holding everything from dried foods to paintbrushes. Nescaf? Coffee Canada’s newest campaign celebrates that very versatility while informing consumers…

Snapple is using ChatGPT to generate bottlecap facts

Fans can generate their own “Real Facts” with AI.

Verizon – After The Superbowl / Next season starts now (2023) :30 (USA)

Telecom & Dotcoms

After the super bowl ends, and the last fan leaves, our team from Verizon stays building a private network for fast and secure on field communication

Jack Harlow Goes Down a Triangular Rabbit Hole in Doritos’ Super Bowl Ad

When a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that’s as close as it can get to drawing a perfect pop-culture triangle. Frito-Lay came into Super Bowl 57 teasing at rapper Jack Harlow’s presence in its ad, then…

Publicis Groupe slashes office space in Chicago

The media holding company called the move a “normal course of business.” 

Luxury Cartoon-Like Red Boots – MSCHF Launches a Bulbous Footwear Silhouette with Cushioning

(TrendHunter.com) MSCHF Sneakers, which is the footwear-focused imprint of the artful collective MSCHF unveils a new Bulbous footwear silhouette that cannot be missed. It boasts a dramatic look that seemingly looks…

3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers–who spent up to a record-breaking $7 million for 30-second spots this…

NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

New measurement and data initiatives include retail media deal with Publicis Groupe’s CitrusAd and a metric counterweight to creator content.

Super Bowl 2023: GM coloca Will Ferrell e seus carros elétricos dentro dos originais Netflix

Super Bowl GM Netflix

Conforme noticiamos antes, Netflix e GM se uniram para promover carros elétricos no Super Bowl. Ou, como eles dizem: dar aos EV’s o palco que eles merecem. O comercial de um minuto (assista acima) estrelado por Will Ferrell mostra diversos veículos elétricos da montadora dentro dos universos ficcionais da Netflix, como “Stranger Things”, “Round 6”, “Bridgerton”, “Army of The Dead” e até realitys …

Leia Super Bowl 2023: GM coloca Will Ferrell e seus carros elétricos dentro dos originais Netflix na íntegra no B9.

Super Bowl 2023: com Ben Stiller e Steve Martin, Pepsi questiona se as celebridades realmente gostam dos produtos que anunciam

Pepsi Super Bowl

A Pepsi vai veicular não apenas um, mas dois comerciais durante o intervalo do Super Bowl no próximo domingo, 12 de fevereiro. Cada filme é estrelado por um ator: Ben Stiller (assista acima) e Steve Martin (assista abaixo). Para divulgar a Pepsi Zero Sugar, ambos brincam com uma dúvida comum no meio publicitário: essa celebridade …

Leia Super Bowl 2023: com Ben Stiller e Steve Martin, Pepsi questiona se as celebridades realmente gostam dos produtos que anunciam na íntegra no B9.

Snoop Dogg Slips Into Skechers’ Super Bowl Campaign

Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand’s hands-free slip-in sneakers. The 30-second “All Walks of Life” campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close…

NBCU launches shoppable ads on Peacock, discusses new ad formats and in-game ads

‘Must ShopTV’ will log payment information for immediate purchase through TV remotes.

iPhone – I messed up, Leon is dead. (2023) :30 (USA)

Electronics & Technology

Telecom & Dotcoms

iPhone via Verizon

TurboTax – Dancer (2023) :45 (USA)

Business & finance

Turbotax is back in the Superbowl and the message is simple “Don’t do your taxes.”

Doritos – Jacks New Angle / “Try Another Angle” (2023) :60 (USA)

Food

Ring my bell – or triangle? Jack Harlow finds inspiration and a new career as he plays the triangle instead of rapping.