Mobile gaming company Dream Games is promoting its free-to-play game Royal Match with a campaign that showcases the “royal treatment” its players receive. The puzzle game, in which players help King Robert to restore his castle while winning their own rewards, was the first to be released by the publisher in February 2021. The multimillion-dollar…
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE’s Royal Rumble on Jan. 28, WWE and PepsiCo…
People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. Between 2010 and 2020, the percentage of U.S. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau. With more of everybody else, marketers have an…
Para tornar as praias brasileiras mais inclusivas, a Dove criou uma cadeira especial que atende a diferentes corpos. A iniciativa surgiu após a marca realizar uma pesquisa para entender as dificuldades que as pessoas com deficiência e obesidade enfrentam para frequentar as praias no verão. De acordo com os resultados da pesquisa, mais da metade …
Leia Dove cria cadeira de praia acessível para promover inclusão de corpos diversos na íntegra no B9.
Usuários do TikTok frequentemente participam de muitos desafios. Alguns bem inocentes, outros de gosto duvidoso ou, até mesmo, bastante perigosos. O “Kia Challenge” talvez seja de uma categoria diferente, já que nenhum outro – até onde se saiba – ocasionou centenas de roubos de carros em todo Estados Unidos. É o que mostra um relatório …
Leia Após desafio no TikTok causar onda de roubos de carros, KIA e Hyundai convocam recall em massa na íntegra no B9.
The executive behind global campaigns for hit shows such as House of the Dragon, The White Lotus and The Last of Us didn’t even plan on a career in marketing. Pia Barlow, evp of originals marketing at HBO Max, has been in the business for 18 years. But long before that, she first began her…
Any company can launch programs and blast out marketing and social media messages for February’s Black History Month–as well as Pride Month, Hispanic Heritage Month or other similar periods of DEI recognition. But if the brand isn’t creating change within its workforce, policies, customer interaction or overall culture, it’s “writing a fiction story,” according to…
For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook. But as both platforms lean more heavily into automation, marketers say these skills are becoming less relevant, in favor of chops in…
If there’s a single Italian recipe that generations of cooks fuss and disagree over with equal relish, it’s tomato sauce. Do you use fresh tomatoes or canned? Olive oil or butter? Let it simmer for an hour or a day? It always depends. If there’s any agreement among foodies about marinara sauce, it’s probably this:…
Your opinion doesn’t matter. Mine doesn’t either. Not really. Because opinions don’t drive business results. In fact, opinions often mislead. They can be like a head fake, as football coaches call it. Those coaches teach defenders to ignore the runner’s head and focus on the hips, because the hips don’t lie–the runner is heading where…
In the 1960s and ’70s, he created indelible images of the city’s combustible mix of art, rock ’n’ roll, new Hollywood and social ferment.
What makes your brand worth listening to? It’s all about the story your brand is telling–and how. In this episode of Let’s Talk About Brand, we sit down with Scott Newman of branding agency work x work and the audio storytelling festival On Air Fest to discuss the importance of telling your brand story through…
(TrendHunter.com) Indulgent Valentine’s Day gifts are always a safe bet and many brands take advantage of the romance-driven holiday to market their products or create limited-edition specialty offerings. Heart-…
The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher. Caruso begins the role Tuesday. The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris…
AMC Networks is switching things up ahead of the upfront. Top line Today, the company announced a strategic reorganization of its commercial revenue group, giving additional responsibilities to key leaders and creating new teams focused on sales and pricing/planning. The leaders taking on expanded roles in the reorganization will be heavily involved in driving upfront…
The media company looks to simplify the sales process ahead of this year’s upfront.
Money problems are one of the leading causes of divorce, and couples who regularly discuss their household budget and debts report having happier relationships than those who avoid the subject. The Canadian Imperial Bank of Commerce, known as CIBC, is drawing attention to the connection between love and money with a campaign from Courage that…
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