Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1600 employees, SSP EMX filing for bankruptcy and layoffs at several firms. Magnite and PubMatic, two of the largest independent SSPs and among the few that are publicly traded,…
P&G’s My Black Is Beautiful evolves beyond bias concerns in film by all-Black creative and production team.
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As “eat the rich” storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, “De-influencing”…
Albertsons is rolling out a unifying marketing approach for its 24 grocery banners.
Brands should use cultural participation—instead of acculturation—to anticipate media consumption and buying behaviors
To convey the unique experience of eating in a Nando’s restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, “This Must Be The Place,” to promote it as a place where people can be together. The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across…
Despite the time and effort many people devote to finding their ideal home, one thing is beyond a property seeker’s control: the neighbors. French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Created by French agency Interruption, the three ads take place in…
O Tinder acaba de lançar sua primeira campanha de marca global, intitulada “It Starts with A Swipe”, que celebra a beleza, diversidade e infinitas possibilidades que o aplicativo oferece a seus usuários. Impulsionada por essa diversidade, a iniciativa desafia a percepção tradicional de encontros casuais do aplicativo, com dados recentes indicando que relacionamentos de longo …
Leia Tinder celebra os relacionamentos de longo prazo em sua primeira campanha global na íntegra no B9.
No Brasil, talvez ela tenha recebido tanta atenção quando deveria, mas a verdade é que “Yellowjackets” foi considerada uma das melhores séries de 2021, se tornando uma maiores estreias do canal Showtime em todos os tempos. O suspense criado por Ashley Lyle e Bart Nickerson – com Melanie Lynskey, Christina Ricci, Tawny Cypress e Juliette Lewis …
Leia Para promover segunda temporada da série, Showtime vai recriar acampamento de “Yellowjackets” no SXSW 2023 na íntegra no B9.
Executives and top hosts found themselves in a bind after Donald Trump began pushing unfounded claims about election fraud, court filings show.
For nearly two centuries, The New York Times has been building a legacy as a company with its finger on the pulse of the public. Since David Rubin joined as its first chief marketing officer in 2016, the Times’ subscriber base has shot up by nearly 7 million. What are the tactics behind this growth?…
In a game of executive musical chairs, Dana Walden made her first big moves as head of the company’s TV networks since CEO Bob Iger’s return. Earlier this month, Walden was upped to co-head of the entertainment group alongside Alan Bergman, and she’s wasted no time executing her leadership vision. Firstly, the Mayor of TV…
McKinney will act as creative lead on a six-month project basis during the process.
O festival de cinema do SXSW 2023 inclui – entre muitas outras produções – lançamentos badalados como “Dungeons & Dragons: Honra Entre Rebeldes”, um novo filme da A24 com Tilda Swinton, o próximo capítulo da franquia “Evil Dead”, “Tetris” da AppleTV+ , etc. E tem também filme brasileiro na seleção: “Meu Casulo de Drywall” fará sua …
Leia Filme “Meu Casulo de Drywall” será o único representante brasileiro no SXSW 2023 na íntegra no B9.
When it comes to the metaverse and people who trade Bitcoin, we all probably have an idea of who that demographic is. It seems like only those with a certain financial background can buy cryptocurrencies and NFTs. Fin-tech company 3QualitTy is working to level the playing field so everyone can access the blockchain community. 3QualiTy’s…
Acorns’ squirrel mascot (voiced by Christopher Walken) says, “We believe that slower is better” as part of a continuing campaign about the power of long-term investing.
On this week’s very emotional episode of Yeah, That’s Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by managing editor for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on her last day as Adweek’s director of audience engagement. Over the last three years, Jess…
The artist and adman shares his thoughts on a brand that made it “their business to be a part of something bigger.”
By default, videos will automatically play as users come across them in the LinkedIn mobile application. However, users have the option to prevent videos from automatically playing. Our guide will show you how to stop videos from automatically playing in the LinkedIn mobile app. Note: These screenshots were captured in the LinkedIn app on iOS….
Jellysmack and the Roku Channel launched two new channels today, bringing 17 creators to TV
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