Hasta La Creative!

In this episode of Brave Commerce, Austin Leonard, head of sales at Sam’s Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers…

After winning the 2021 NBA championship, the Milwaukee Bucks became a basketball sensation with its leading star, Giannis Antetokounmpo. However, in 2012, the team had no established brand story or marketing team. Enter Dustin Godsey, the first marketing hire at the organization. In this episode of the Speed of Culture podcast, Suzy founder and CEO…

Instagram keeps track of the content each user searches for in their personal search history. Users have the option to delete their search history at any time. Our guide will show you how to delete your search history while using the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS….

SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself. The review was an “expeditious process,” said Michael Law, Carat’s North America CEO, estimating just six weeks passed from when Carat received the brief to when it learned of the decision. “In the world of pitches, this…

A Coca-Cola lançou sua nova campanha global que celebra a o design icônico de sua garrafa ao lado de outras grandes obras de arte da humanidade. A iniciativa apresenta a ideia de que um simples momento de pausa pode ser transformado em algo mágico e surpreendente com a ajuda de uma Coca-Cola. A peça consiste …

Leia Obras de arte clássicas e contemporâneas ganham vida em nova campanha global de Coca-Cola na íntegra no B9.

Anheuser-Busch InBev brand tries to overcome misconception as seltzer category struggles.

Bud Light Seltzer’s name is confusing consumers. Some people–over 50% of consumers polled by the brand–think there is beer in the brand’s hard seltzer. “54% of consumers think there’s beer in Bud Light Seltzer … if we don’t communicate what’s in there, it won’t be clear. So we wanted to be very simple this year,…

European mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to “Feel FreeNow.” The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport…

The trend of programmatically buying media based on attention is gaining momentum. Increasingly, marketers have acknowledged that making sure people pay attention to their ads is a priority. Starting today, many of the largest ad-tech firms, including Google Display & Video 360, Xandr, Magnite, PubMatic and Teads, are offering ad buyers access to Adelaide, an…