Mar
14
Meta ditches NFTs on Instagram and Facebook in metaverse reversal
Posted in: UncategorizedAfter celebrating digital assets and their game-changing potential, Meta finds the time is not right for NFT support.
Mar
14
Why Google Went ‘All In’ on Inclusive Marketing
Posted in: UncategorizedGoogle didn’t get to be the world’s most visited website by making mistakes. And that’s much of why CMO Lorraine Twohill’s 2022 address at the Cannes Lions International Festival of Creativity was something of a needle-scratch moment. When it came to diversity in its marketing, Twohill admitted, Google had goofed. “We weren’t getting it right,”…
Mar
14
Oscars audience up 12% to 18.7 million viewers
Posted in: UncategorizedViewership of the Academy Awards peaked in 1998.
Mar
14
2023 Oscars Ratings Increase 12%, Drawing 18.7 Million Viewers
Posted in: UncategorizedRegardless of who came out on top during the 95th Oscars, ABC was the big winner. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings were up 12% over 2022, bringing in 18.7 million total viewers. The telecast also hit a 4.0 rating in the adults 18-49 demo, up 5% over…
Mar
13
Why Would Someone Steal Unpublished Manuscripts?
Posted in: UncategorizedFilippo Bernardini has been accused by the government of stealing over 1,000 book manuscripts. In court filings, he said he was motivated not by money but by a love of reading.
Mar
13
To Reach New Consumers, You Need Both Ambition and Humility
Posted in: UncategorizedTo get the full picture of Doug Zarkin’s marketing turnaround of Pearle Vision, it helps to imagine the CMO poring over his aging father’s inbox. “At some point, we all have to start parenting our parents,” said Zarkin, who became vice president and chief marketing officer of the eye care brand in 2012, when his…
Mar
13
Silicon Valley Bank collapse overshadows AI at SXSW
Posted in: UncategorizedThe failure of SVB, a bank with many tech startups as clients, dominated conversation at SXSW.
Mar
13
Lifehacker, Enthusiasts’ Guide to Everything, to Be Sold to Ziff Davis
Posted in: UncategorizedIn the highly competitive world of digital publishing, so-called service journalism publications like Lifehacker are valuable properties.
Mar
13
Advertisers Should Think of Accessibility as a Gateway to Creativity
Posted in: UncategorizedAccessibility is a long word, and in an industry that loves truncating titles–KFC, BMW, UPS, REI–we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of “accessibility,” there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires…
Mar
13
Sephora debuts TikTok training program for emerging beauty brands
Posted in: UncategorizedThe program will give smaller brands training in social media strategies.
Mar
13
Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle
Posted in: UncategorizedAuto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don’t pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Advertising Association. It’s what they call “Tier 2 Automotive” — so the focus is on selling […]
The post Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle appeared first on Adpulp.
Mar
13
SXSW 2023: Criatividade, tecnologia e entretenimento que transformam
Posted in: Uncategorized
Estar no SXSW é um privilégio tremendo, me ajudando a compreender a convergência de coisas que normalmente não enxergamos no nosso dia a dia. Durante o primeiro dia, já consegui ver como criatividade, tecnologia e entretenimento podem ser combinados com o objetivo de transformar negócios, vidas e, por que não, nosso mundo. Já na abertura …
Leia SXSW 2023: Criatividade, tecnologia e entretenimento que transformam na íntegra no B9.
Mar
13
A24 Achieves Art-House Supremacy With Triumphant Oscar Night
Posted in: UncategorizedThe independent studio behind “Everything Everywhere All at Once” and “The Whale” became the first to sweep the acting awards and win best director and best picture in the same year.
Mar
13
How Playboy is using its creator platform to launch digital magazine
Posted in: UncategorizedThe new version of the iconic magazine will closely link to Playboy’s “Centerfold” creator platform.
Mar
13
Inside Vanity Fair’s Oscar Party
Posted in: UncategorizedWinners and also-rans shared cocktails and In-N-Out burgers with moguls, musicians and models at the annual post-awards gala.
Mar
13
Hyundai and its first Black agency connect to customers with positivity
Posted in: UncategorizedHyundai enlists the help of its first Black marketing agency, Culture Brands, to connect with Black consumers through authentic, uplifting campaigns.
Mar
13
Ogilvy's new team brings fresh energy to creative, clients and commitments
Posted in: UncategorizedWPP agency is on a new-business roll and is posting strong organic growth with existing clients.
Mar
13
Highdive, a Super Bowl hitmaker, keeps winning and growing
Posted in: UncategorizedHighdive made breakthrough Big Game ads for Rocket Mortgage and Lay’s while bringing fun—and raccoons—to Mentos’ environmental messaging.
Mar
13
Top 80 Computers Trends in March – From Flagship Gaming Laptops to Sports Metaverse Communities (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Whether you are looking for a budget computer, a high-end gaming PC, or general computer peripherals, this list of March 2023 computers trends covers examples from across the computers industry….
Mar
13
Top 100 Marketing Trends in March – From Wild Granny Campaigns to Sticky Skincare Ads (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The March 2023 marketing trends range from wild granny campaigns to sticky skincare ads. One trend that’s gaining popularity is the use of older women as brand ambassadors. Many brands are now…
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