Mar
16
David Byrne dusts off his giant suit in teaser for remastered "Stop Making Sense"
Posted in: Uncategorized
Entertainment
It’s been almost 40 years since Talking Heads’ “Stop Making Sense” concert film was released.
Mar
16
SXSW 2023: Procura-se um futuro pra sonhar
Posted in: Uncategorized
“Me parece que, para muitas empresas, greenwashing parece ser uma boa estratégia no momento.” Sim. O uso da causa do meio ambiente é uma estratégia de desinformação para muitas empresas, de acordo com Stanton Thomas, VP sênior de sustentabilidade da empresa de software o9. Enquanto der para ganhar dinheiro com o que polui, mentir vira …
Leia SXSW 2023: Procura-se um futuro pra sonhar na íntegra no B9.
Mar
16
Snapchat: How to Use Multi Snap
Posted in: UncategorizedSnapchat’s “Multi Snap” feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera…
Mar
16
Watch the newest commercials from Jeep, Kohl’s, Coors Light and more
Posted in: UncategorizedJeep enthusiasts go on a “bear hunt” (for a bear that’s not an actual bear).
Mar
16
Understaffed media agencies are turning to Google and other tech firms for help—inside the 'terrible mess'
Posted in: UncategorizedPlatforms are increasingly stepping up to provide resources to ad agencies just to keep client work moving, sources say.
Mar
16
Black marketers in advertising—why diversity leads to increased ROI and authenticity
Posted in: UncategorizedBenefits include a pipeline for new talent and a halo effect among other demographic groups.
Mar
16
Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade
Posted in: UncategorizedThe lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn’t share financial specifics. The year-long deal follows on the heels of two similar tie-ups struck by…
Mar
16
The top 5 celebrity brand collabs you need to know about right now
Posted in: UncategorizedAd Age’s take on the hottest celebrity marketing moves of the past month.
Mar
16
Anheuser-Busch InBev Is Only Brand to Win Cannes Lions Creative Marketer for Second Year in a Row
Posted in: UncategorizedCannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival. The award, introduced in 1992, honors a marketer that has created Lion-winning work over a sustained period of time and has “established a reputation for…
Mar
16
Purpose marketing hits and misses
Posted in: UncategorizedVolvo scores with an emotional safety message and a transit brand shows how environmentalism can be easy—plus, how a gin brand got too flowery.
Mar
16
How Wrangler and Fender Made a Case—Literally—for Better Branded Merch
Posted in: UncategorizedRichard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work–but he doesn’t have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender. If you head over to his Instagram page,…
Mar
16
AB InBev is Cannes Lions Creative Marketer for the second straight year
Posted in: UncategorizedCannes Lions cites AB InBev’s ‘commitment to creativity’ in honoring its first repeat winner.
Mar
16
High speed burger delivery / Une idée qui a laissée des traces?
Posted in: Uncategorized |
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| THE ORIGINAL? Bob’s Burger “quickly delivered” – 2007 Source : Cannes Archive Click the image to enlarge Agency : NBS Rio de Janeiro (Brazil) |
LESS ORIGINAL Doordash McDelivery “Faster food” – 2023 Source : It’s Nice That Click the image to enlarge Agency : No Fixed Address (Canada) |
Mar
16
Macy’s embraces TikTok’s main character energy as it seeks younger shoppers
Posted in: UncategorizedThe TikTok trend, which encourages people to romanticize their day-to-day lives, is at the center of Macy’s newest campaign.
Mar
16
The New Prime Time for TV News: Afternoons
Posted in: UncategorizedThe biggest draw on Fox News is no longer Tucker Carlson or Sean Hannity; it’s “The Five.” And daytime shows on CNN and MSNBC are outranking evening programming.
Mar
16
Why TikTok Series could limit creator and brand reach
Posted in: UncategorizedTikTok’s new Series feature could stifle the powerful reach that fuels creators.
Mar
16
Dabur : Obesity Kills
Posted in: UncategorizedAdvertising Agency : Innocean India
Art Director: Rajnish Tripathi
Copywriter: Rajesh Sinha
Mar
16
Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout
Posted in: UncategorizedAhead of Wednesday night’s official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its “That’s Our Move” season-long campaign for women’s basketball. Following a record-breaking 2022 tournament–the first year the NCAA allowed the women’s edition to use March Madness branding–ESPN and brands are capitalizing on the unprecedented growth of…
Mar
16
TikTok Pushed by U.S. to Resolve National Security Concerns
Posted in: UncategorizedThe demand hardens the White House’s stance toward the popular video app, which is owned by the Chinese internet company ByteDance.
Mar
16
Coors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited ‘Coors-icles’
Posted in: UncategorizedCollege basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of competition on the rise, game enthusiasts might struggle to keep their cool. Considering the emotional rollercoaster of the season, Coors Light is introducing its limited-edition…
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