Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout

Ahead of Wednesday night’s official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its “That’s Our Move” season-long campaign for women’s basketball. Following a record-breaking 2022 tournament–the first year the NCAA allowed the women’s edition to use March Madness branding–ESPN and brands are capitalizing on the unprecedented growth of…

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