The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a room of marketing executives, global chief revenue officer and…
Welcome to Ad Age’s NewFronts 2023 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau’s dog-and-pony show throughout the week. You can find all of Ad Age’s NewFronts coverage here.
Well, Twitter showed up at the NewFronts after all. But rather than put on a buzzy presentation like its peers, the social platform held a private event at its New York office to talk about its ongoing relationship with NBCUniversal and other media partners, Garett Sloane writes. The company announced it is bringing back livestreaming, à la Periscope, the video app it once owned and then shuttered.
Read more about Twitter’s private event here
TikTok will also host an invite-only event today. The viral platform announced deals with major media partners, including NBCUniversal, Condé Nast and BuzzFeed, to get more professional videos on the app to entice more ad dollars, Sloane writes. The new publisher and advertising program, dubbed Pulse Premiere, gives “advertisers control and predictability to place their ads directly after content from premium publisher content of TikTok’s For You feed,” TikTok said in an announcement.
LGBTQ+ streamer Revry surprised advertisers with a presentation far more fabulous than the typical pitch, Ad Age’s Parker Herren writes. The media programmer showcased its content through a “Wizard of Oz”-themed musical, called the “Wizard of Yaaaaas,” on the NewFronts main stage. The performance took advertisers down the Revry-brick road, on which CEO Damian Pelliccione (as the “Good Bitch of the West”) introduced Revry’s top shows personified by a cast of voguing dancers who spun, split, duck-walked, back handspringed and death dropped across the stage. The number, which included humorous asides to assure advertisers Revry includes brand-safe programming and plenty of branded content opportunities, featured performers Madison Rose as Dorothy and Mila Jam as the “Wizard of Yaaaaas.”
Read more about Revry’s ad network here
As measurement remains a defining topic of this year’s upfront negotiations, measurement companies had the opportunity to showcase their offerings yesterday.
Innovid announced it would offer its connected TV attribution metrics for Disney’s streamers, starting with Hulu. And Comscore and Samba TV shared new research aimed at proving the strength of digital platforms over traditional TV.
“No matter how you look at the data, the story is the same—on any given day in America, one in two adults are completely unreachable by traditional TV advertising,” said Dallas Lawrence, senior VP, head of communications and brand at Samba TV, during the company’s presentation.
Similarly, Comscore presented findings that linear TV is no longer enough to reach audiences on its own. Danan Ren, Comscore’s senior VP of client insights, shared research that the entire media ecosystem is the only way forward for advertisers, particularly with the Gen Z audience. Research from the measurement company showed that brand lift for advertising on TV alone versus on TV and digital combined provided a 10 point increase in brand lift metrics.
Cheguei ao Web Summit Rio decidida a me dar tempo. Jornalista treinada em que a notícia era a manchete de um jornal impresso no dia seguinte, quis usar esses dias para fugir do dia a dia e me entregar. Com a minha alta expectativa de grandes reflexões imediata e deliciosamente frustrada (adorei o ritmo tudo-ao-mesmo-tempo-agora), …
Leia Web Summit 2023 – Rio: A tecnologia não constrói marca. Nem comunica na íntegra no B9.
In the “Pick a paper” challenge on TikTok, participants film themselves presenting their unsuspecting loved ones with pieces of paper prompting them in a “choose your own adventure” style to select what happens next. Outcomes vary between being treated to a favorite meal and reluctantly agreeing to fold laundry. Thankfully, in Hyundai Motor America’s “Choose…
The media agency’s foray into brand integrity comes as ad agencies offer services focused on purpose and ethics.
As brands and consumers become increasingly aware of their roles in the growing climate crisis, meaningful messaging and action are more important than ever. Empty promises aren’t enough, though. How can marketing leaders effect lasting change while also contributing to the growth of their business? One April 20, Adweek’s Sustainable Leadership Forum tackled these topics….
See campaigns from Nike, Netflix, AMC Networks and more.
Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft’s Bing search engine will change its ads business. The answer is, to start, not a lot. The process of buying advertising on Bing is no different now than it has…
PepsiCo tested the app’s new ad format.
The chief strategy officer write about how helping to launch Frida Mom’s breast care line aligned with her personal experience as a first-time mother.
Generative AI doesn’t actually know what it is saying, or even what it means.
When choosing to purchase an item, especially one at a significant cost, everyone could do with advice. And with the growth in online communities and creators going niche in their focus of content expertise, there is more access to product information and reviews than ever before. As the cost of living crisis continues and consumers…
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: “[It’s] like winning a Kid’s Choice Award. It doesn’t really mean much, but it will help you temporarily look a little bit greener.” A kid covered in Nickelodeon’s trademark green slime then appeared on the screen next to Oliver–resulting…
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in the challenges of balancing the dual revenue streams…
Advertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Art Director: Prabakaran Ponnudurai
Account Manager: Sohail Ahmed
(TrendHunter.com) The Buxton Tiny House from Ohio-based Modern Tiny Living is a compact yet well-appointed tiny home constructed with contemporary style and fixtures in mind.
The home measures in at 20-feet in…
The head of human resources at Mansueto Ventures, the media company behind the publishers Inc. and Fast Company, was arrested after committing financial fraud against the company, two sources told Adweek. A representative for the company, RoseMarie Terenzio, confirmed the news. The accused employee, Nirvani Sabess, has worked as the director of people and culture…
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children’s Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids’ data. “Meta has successfully stayed out of the privacy spotlight in recent months, especially as the…
Social giant announces return of live streaming at private event in New York.
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