Mark Marshall, former president of advertising sales and client partnerships, has been named interim chairman of advertising and partnerships at NBCUniversal.
The executive, Linda Yaccarino, is said to be in talks to become the chief executive of Twitter.
Brands are honoring moms this year with a mix of emotional and practical initiatives.
To enhance its digital show, The Drop, ESPN Edge and Verizon partnered with the National Hockey League to launch two augmented reality mini-games for hockey fans to play on their iOS and Android devices. Available on ESPN+, as well as ESPN’s YouTube, Twitter and Facebook pages, The Drop features hosts Arda ?cal and Greg Wyshynski,…
The IPG Mediabrands agency appoints a host of new C-suite executives to create a flatter, less geographically based structure.
Blackjet asks its employees’ moms about advertising, Stagwell to repurchase $150 million of its stock, NVE hires an exec creative director, and more.
Edelman’s global chief creative officer reflects in verse on the journey of a lifetime.
The impact included promising shows that lost their audiences, films rushed into production with flimsy scripts and turbocharging reality programming.
Etsy steps to the altar and Calvin Klein is trending—plus why it was a bad week for Peloton and Volkswagen.
In the spirit of gift giving this Mother’s Day, here’s a memorable reflection on the holiday from the pages of the St. Louis Post-Dispatch in 1944: “Mother’s Day is being desecrated. The telegraph companies with their ready-made greetings, the florists with their high-pressure campaigns and awful prices, and the candy manufacturers have made a racket…
With its trendy bakeries, paint-spattered warehouses and hip hotel lobbies, Hackney, London, might seem an unlikely hangout for bird enthusiasts. That’s why longtime bird-watcher Ollie Olanipekun, founder and creative director at agency Futurimpose, couldn’t quite believe it when sports coach Nadeem Perera slid into his Instagram DMs after commenting on his bird-watching photos in 2020….
It’s time again for upfront week, TV’s annual advertising showcase in which Madison Avenue descends on decked-out Manhattan venues. But ahead of this year’s week of presentations, which kick off May 15, many buyers are wondering whether the storied tradition–which returned last year in person following two years of pandemic shutdowns–is still necessary. “[Upfront week]…
By now, creators and the general public alike know that just because a social media platform is popular today doesn’t mean it will have the same buzz tomorrow. Or even still exist. “At the end of the day, the strength of social is defined by the diversity of its audience,” said Gregory Aston, director of…
Longtime NBCUniversal ad sales chief Linda Yaccarino is in talks to depart her company and succeed Elon Musk as Twitter’s CEO, according to a source familiar with the matter. Earlier on Thursday, Musk–who bought the social media platform last October and two months later vowed to step down as Twitter CEO when he found “someone…
Wendy’s wants you to know that its Strawberry Frosty is back for the summer.
When Cynthia ?ngel first watched Silence of the Lambs, she was drawn to the 1991 horror film–but not for the reasons she first thought. “I wanted to be Clarice,” recalled ?ngel, now co-owner of D L A Films, a full-service production company that creates branded content and commercials for Nike, Ikea and Amazon, and megastar…
Airbnb is rolling out a new campaign for its Rooms offering, which it expects will resonate with wallet-watching travelers.
The NBCUniversal ad sales chief is expected to take on the Twitter CEO role, according to sources.
German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at…
Ad buyers react to Netflix’s decision to pull out of its May 17 in-person event.
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