May
24
Semafor Raises $19 Million, Replacing Money From Sam Bankman-Fried
Posted in: UncategorizedThe media start-up’s new backers include Henry Kravis, a founder of the private-equity giant KKR, and Jerry Yang, a Yahoo founder.
May
24
VMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His Death-Defying Story
Posted in: UncategorizedThere’s a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO Jon Cook collapsed in Kansas City last year, he benefited from a series of coincidences that led the right people at the…
May
24
Target removes certain Pride merchandise, blames ‘volatile circumstances’
Posted in: UncategorizedTarget is removing some of its Pride merchandising amid backlash.
May
24
creepy strawberry / Une idée qui ramène sa fraise 25 ans après
Posted in: Uncategorized |
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| THE ORIGINAL? Artic Vodka – 1998 “Vodka with a bite” Click the image to enlarge Source : Luerzer’s Archive Agency : Laboratorivm (The Netherlands) |
LESS ORIGINAL M&R Plastipak (Tupperwares) – 2023 “Don’t let your food go bad” Click the image to enlarge Source : Adsoftheworld Agency : Salsa, Lima, (Peru) |
May
24
A T-Rex Appears in the Moab Desert As Apple TV+ Hypes Prehistoric Planet
Posted in: UncategorizedApple TV+’s Prehistoric Planet uses visual effects and the latest paleontology research to show viewers how dinosaurs lived 66 million years ago. The streaming service took the same art meets science approach ahead of the launch of the show’s second season Monday, by enlisting landscape artist David Popa to create murals depicting the creatures in…
May
24
How McDonald's and other restaurant brands are driving loyalty apps in face of inflation
Posted in: UncategorizedMarketing leaders from several chains share how they’re attracting consumers to their apps.
May
24
To Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong
Posted in: UncategorizedWhen a traveler rents a room from a host who’s not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and breakfast. When an absentee owner rents their space through a property manager and limits contact to a lengthy cloud-based list…
May
24
The 10 most trusted brands—and why Gen Z's trust is hard to earn
Posted in: UncategorizedReport from Morning Consult found that Gen Z was less likely to say that they trust brands to do what is right.
May
24
What Marketers Can Learn From the Rise in AAPI Cultural Appreciation
Posted in: UncategorizedFor the AAPI community, the past few years have seen a cultural renaissance that has continued to build momentum from AAPI stories, films, music and entertainment. We have seen Everything Everywhere All at Once, Nomadland and Parasite win the Academy Award for Best Picture. We have also witnessed the growing influence and popularity of K-pop…
May
24
W+K’s Mimi Munoz on the struggle to break the myth of the ‘model minority’
Posted in: UncategorizedThe agency’s global culture and operations manager on the long journey to last year’s “The Myth.”
May
24
Geico's top marketer on the brand's approach amid insurance upheaval
Posted in: UncategorizedGeico CMO Damon Burrell joins the Marketer’s Brief podcast to talk about the brand’s marketing and media strategy.
May
24
KREA University by Adwants
Posted in: UncategorizedAdvertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Account Manager: Sohail Ahmed
Art Director: Krishna Kumar
May
24
Celebrated Director and Photographer Matthew James Thompson Joins ArtClass For US Commercial Representation
Posted in: Uncategorized
May
24
New York Times Reaches Contract Deal With Union
Posted in: UncategorizedThe new agreement, if ratified, will give union members immediate salary increases of up to 12.5 percent.
May
24
Director Ehsan on learning to make work that’s ‘unapologetically me’
Posted in: UncategorizedThe filmmaker and DJ writes about finding common ground between art and commerce.
May
24
Mavely Is Here to Empower the Everyday Influencer
Posted in: UncategorizedAs a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it’s important to have the necessary tools to ensure success in maintaining great partnerships. Influencer platform Mavely connects brands and creators with the resources they need for successful campaigns. Mavely is…
May
24
Screenvision and TikTok partner to bring Gen Z moviegoers to brands
Posted in: UncategorizedCinema ad seller also announces new partnerships with Kevin Hart’s production company.
May
23
The Promise and Perils of Adland Taking Climate Action
Posted in: UncategorizedAfter decades of working on sustainability with heavy industries, I’ve had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that an issue as well established as climate was new to the sector, I’ve been very impressed with the seriousness with which many…
May
23
Kraft Singles undergoes rebrand as part of Gen Z marketing push
Posted in: UncategorizedThe cheese brand unveils its first rebrand since 2018.
May
23
Evolve to a Member Services Model for More Precise Targeting and Measurement
Posted in: UncategorizedAdvertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising platforms. This is increasing customer acquisition costs and severely limiting measurement of campaign activity beyond the first or last click–which has never been an…
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