May 24

To Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong

Posted in: Uncategorized

When a traveler rents a room from a host who’s not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and breakfast. When an absentee owner rents their space through a property manager and limits contact to a lengthy cloud-based list…

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